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Communications Specialist

3 months ago

Orchard Park, United States Professional Plastics Full time
Job DescriptionJob Description

Professional Plastics is a leading distributor of high-performance engineering plastic shapes. We provide the widest range of engineering plastics, composites & technical ceramics in the marketplace. Established in 1984, Professional Plastics has grown to 22 locations across the USA, Singapore & Taiwan. We are a family-owned and operated business that values hard work, integrity and ethics.

Professional Plastics is currently offering great career opportunities. We are interested in hiring motivated professionals who share our core values and desire to be part of a dynamic team. Professional Plastics is an equal opportunity employer and offers competitive pay and benefits.

Position Summary: Supports the company’s internal and external communications efforts. Develops and implements effective communication strategies that strengthen brand awareness and convey impact. Produces and distributes high-quality content that engages various target audiences and builds brand recognition. Creates informative and compelling content and develops media opportunities to share the company’s brand, services, impact and people. This includes traditional media and social media engagement with content to inspire, inform, and captivate internal and external audiences. Understands and maintains working knowledge of communications trends, tactics and platforms. Manages project timelines and collaborates with subject matter experts and other creative professionals to plan and create content.

Essential Duties and Responsibilities: Include the following, as well as other duties that may be assigned.

· Develop effective internal and external materials in support of the company’s goals

· Produce clearly written and engaging communications including presentations, emails, web copy, press releases, press kits, sales tools and social media posts

· Tailor communications based on the topic and audience for greatest impact

· Develop content to showcase various areas within the company (i.e. people/human interest stories, product highlights, service capabilities, company news, etc.)

· Maintain and update existing materials to ensure they are current and align with brand standards

· Promote communications and marketing materials through appropriate social channels

· Create engaging text, image and video content for social media and oversee social media accounts’ layout and postings

· Ensure materials are informative, timely, visually appealing, engaging and on-brand

· Design posts and media plans to sustain readers’ curiosity and create buzz around new products and projects

· Stay up-to-date with changes in all social platforms ensuring maximum effectiveness

· Facilitate media engagement (social and traditional), perform media outreach and respond to media inquiries to achieve brand placement in publications

· Develop an optimal posting schedule, considering web traffic and customer engagement metrics

· Monitor press and social media activity and inquiries to sustain a responsive, dynamic presence

· Develop reports to track and analyze traffic, impressions and reach

Minimum Qualifications: To perform the job successfully, the individual must have the following minimum qualifications:

Knowledge, Skills, and Abilities:

· Excellent written and verbal communications skills

· Experience writing for print, email, web and social media

· Proficient in corporate communications, public relations and social media usage

· Strong copy writing and editing skills with a keen eye for detail

· Familiarity with communicating both internally and externally

· Experience researching media trends, tactics and audiences

· Exceptional at communication and building relationships

· Knowledge of social media platforms and functionality

· Understanding of web traffic data and media analytics

· Self-motivated with the ability to work both independently and collaboratively

· Ability to multitask and prioritize

· Organized with excellent time management

Education and Experience:

· Bachelor's degree in communications, journalism, public relations, marketing or related field

· 3-5 years of experience in corporate communications, public relations or similar

Competencies: To perform the job successfully, the individual should demonstrate the following competencies (behaviors and qualities that enable one do something successfully and efficiently).

Problem Solving: Work alongside staff to resolve issues with product and customer service. Revise plans or techniques as necessary to achieve optimum results. Partner with other department managers to resolve issues.

Critical Thinking: Analytically and logically evaluating information, propositions, and claims. Detects flaws, inconsistencies, and seeks the root-causes of problems.

Teamwork: Collaborating with others to achieve shared goals. Understands one’s role on the team, helps team members in need or asks for assistance when needed.

Interpersonal Skills: Enthusiastic, naturally social and persuasive. Establishes rapport and maintains mutually productive relationships. Resilient and persistent. Must be able to work and collaborate with colleagues, be “hands-on” and be able to handle multiple tasks in a multi corporation environment.

Communication Skills: Engaging in effective communication verbally and in writing. Presents information clearly and in an organized manner. Adjusts vocabulary and formality according to audience and purpose.

Mathematical Reasoning: Performing computations and solving mathematical problems. The ability to choose the right mathematical methods or formulas to solve a problem.

Attention to Detail: Focusing on the details of work content, work processes, and final work products and selects critical details to focus on.

Adaptability: Responding positively to change and modifying behavior as the situation requires. Adjusts quickly to changes, versatile in shifting roles, welcomes new or unfamiliar situations.

Ethics: Keeps commitments; works with integrity. Presents company image and professionalism at all times.

Self-Management: Shows personal organization, self-discipline, and dependability.

Safety and Security: Observes safety and security procedures; reports potentially unsafe conditions. Knows and adheres to all safety practices of the trade and workplace.

Mechanical Knowledge: Knowledge of machines and tools, including their designs, uses, repair, and maintenance.

Essential Job Functions: To perform this job successfully, the individual must be able to perform each essential duty and responsibility listed above satisfactorily. The qualifications listed above are representative of the knowledge, skill, and/or ability required for this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions below.

Reasoning Ability: Ability to apply reasonable understanding to carry out detailed instructions and solve problems involving different variables.

Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this Job, the employee is regularly required to talk and hear. The employee is frequently required to type, use telephonic devices and view data on computer screens. The employee is occasionally required to stand, walk, sit, and reach with hands and arms. The employee must occasionally lift/and/or move up to 25 pounds. Specific vision abilities required by this position include close vision, distance vision, peripheral vision, and the ability to adjust focus.

Work Environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. While performing the duties of this Job, the employee is frequently exposed to office equipment. The noise level in the work environment is usually moderate.

Benefits:

  • DailyPay - Earned Wage Access
  • Medical
  • Dental
  • Vision
  • Flexible Spending Account
  • 401K Plan with Company Match
  • Basic Life and AD&D
  • Voluntary Life Insurance
  • Long Term Disability
  • Employee Assistance Program
  • Paid Time Off (PTO)
  • Paid Holidays
  • Short Term Disability
  • Accident, Critical Illness and Hospital Indemnity
  • MetLife Legal Plan
  • Norton LifeLock
  • United Pet Care Discount Program
  • LifeMart Employee Discounts
  • Morgan Stanley Financial Advice

Job Type: Full Time

Equal Opportunity Employer: Disability/Veteran