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Director, Product Marketing
4 months ago
Job Title: Director, Product Marketing
Salary: $140K - $145K
Department: Marketing
Manager: SVP, Marketing
Who We Are
Launched by Lady Gaga, Haus Labs is a vegan and cruelty-free cosmetics brand with a mission of spreading kindness, bravery, and creativity. Filled with versatile products that encourage self-expression, this collection boasts high-impact eye makeup, lipsticks, highlighters, and more. Regardless of age, education, ethnicity, gender, sexual orientation, or any personal characteristics, we want everyone to feel welcome. We are committed to building a diverse and inclusive, equal opportunity workplace.
Overview
We are looking for a beauty-obsessed and passionate marketer to drive the global product and brand marketing strategy of Haus Labs by Lady Gaga. The role reports into SVP, Marketing.
What You’ll Do
- Drive product marketing strategy and oversee: Product Marketing Team
- Drive and develop ambitious product marketing plans from beginning to end for both short and long-term business objectives
- Build best-in-class strategy driven by acute data, insights and analysis of the marketplace
- Liaise with teams to create world-class 360 activations, including partnership with retail, channel, education and coordination with operations and PD to ensure a seamless execution of product marketing strategy to market.
- Oversee Product Managers to ensure consistent understanding of marketplace, competitive landscape and health of business. Reflect the understanding in the strategy built across channels
- Monitor and manage marketing expenses and budget with extreme attention-to-detail. Must have the foresight to switch gears and make real-time decisions to shift dollars in order to do what’s best for the business in the moment and in the future to drive the business.
- Work with product development and craft innovative claims to bring new and core product marketing storytelling to life, setting our products up for success and apart from the rest
- Partner with supply team to ensure inventory levels and forecasts are in a healthy state to reflect marketing initiatives
- Brief and create integrated storytelling assets, visuals, videos and copy while ensuring content meets brand DNA
- Build new product briefs crafted from deep-rooted understanding of the brand and market’s needs
- Lead development of stage gate roadmap alongside product operations and development to build out strategic innovation calendar
- Identify and present white space opportunities for product development with comprehensive plan from product concept, forecast, size of business and COGs target
- Conduct consistent and thorough market analysis to stay afloat current and future trends in the marketplace
- Identify opportunities or trends to drive key skus or shades to drive sales through a successful marketing strategy
- Identify and acquire new customer and clientele to brand through key product marketing strategies and activations
What We’re Looking For
- An exciting marketer that gets beauty with proven experience driving sales growth and product/brand awareness through strategic and above average initiatives
- Results-driven marketing strategist
- Experience working with Sephora a plus
- Founder experience a plus
- Be a high energy go-getter, who’s got a positive, friendly attitude
- Strong work ethic with exceptional project management & organizational skills
- Meticulous attention to detail and an ongoing commitment to achieving high-quality results
- Expertise in data analysis and market feedback, utilizing quantitative and qualitative data to inform strategic decisions plan developments
- Bachelor’s degree in related field or equivalent experience
- 5-7 years of Experience in Product Marketing
- 3-5 years team leadership experience
What We Expect
- At Haus Labs, how you communicate is as important as what you communicate. We are seeking driven team players with strong communication skills and enthusiasm for collaboration.
- You’re a self-starter who possesses an entrepreneurial spirit.
- You thrive in a fast-paced, agile environment.
- You are a team player who approaches solutions from a place of curiosity and positivity.
- We are seeking HAUSmates who welcome constructive criticism and have an impeccable attention to detail.
Our Pillars
ART: We are a creative collective that believes art has the power to shape the future.
SCIENCE: We unlock innovation using science and artistry.
KINDNESS: We are a collective community: universal, inclusive and non-binary.
What We Offer
- Medical, Dental, & Vision Insurance
- Paid, Equal Parental Leave for Birth, Non-Birth and Adoptive Parents
- Flexible time-off policies
- Cell phone stipend
- 401(k)
- Equity
- Life Insurance
- FunHaus Event
Everyone is welcome in our HAUS
“Baby, you were born this way.” Regardless of age, education, ethnicity, gender, sexual
orientation, or any personal characteristics, we want everyone to feel welcome. We are
committed to building a diverse and inclusive, equal opportunity workplace.
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