Content Marketing Manager

4 weeks ago

Gilbert, United States Rocket Media Full time
Job DescriptionJob DescriptionSalary: $70k - $80k Salary DOE

Are you looking for an agency that values great writing and respects the writers who make it happen? Do you love the idea of leading the marketing efforts for a close-knit team that aspires to help small businesses achieve their goals? Last but not least—do you enjoy a good beer on tap now and then? If so, Rocket Media is looking for someone like you to fill our Content Marketing Manager position.


This role leads the content marketing efforts by overseeing the creation, execution, and measurement of a diverse range of content. They collaborate with various departments to produce relevant content and utilize various formats and distribution channels. Their primary goal is to create compelling content that enhances brand presence, drives customer engagement, and contributes to revenue growth for our company and clients.


Content Responsibilities:

  • Oversee Rocket Media’s content department and ensure accurate and timely execution of all monthly deliverables.
  • Work with editors, writers, project managers, and other team members to produce content and other marketing materials to support our clients’ objectives.
  • Maintain a calendar of project deadlines and content launch dates.
  • Conduct initial content interviews with new clients to establish overall strategy, voice, and tone.
  • Maintain strong relationships with agency partners and act as a primary liaison between Rocket Media and our vendors for content-related topics.
  • Further develop and refine Rocket Media’s email product. This could include writing and building emails (newsletters, drip campaigns) in several email systems, including MailChimp, HubSpot, and ServiceTitan. Experience in email reporting a measurement is a plus.
  • Evaluate long-term content strategy effectiveness and make necessary adjustments during quarterly reviews.
  • Research and stay up to date on the latest developments in terms of search engine optimization, content trends, and consumer behavior.


User Research and Brand Messaging:

Enables accurate, differentiated writing to meet client goals.


  • Analyze user needs via analytics, surveys, user testing, user interviews, heat maps, voice of customer analysis, and any other methods required.
  • Inventory and audit client websites when needed.
  • Analyze competitor content and marketing efforts in order to help differentiate our clients.
  • Interview clients to understand their branding and positioning in the market.
  • Create positioning statements and key messages based on your research
  • Create voice and tone guides for in-house writers to follow


Content Creation:

While you will direct writing assignments to other in-house writers, you will also: 


  • Write persuasive copy for websites, emails, landing pages, and banners.
  • Work with Director of SEO to optimize website copy.
  • Work with Search Manager to plan and coordinate PPC ads and landing pages.
  • Edit content as needed.


Media Strategy:

Ensure clients are using the media they need to meet their goals while working within their budget.


  • Work with Account Strategist during diagnostic to determine what content media (blogs, newsletter, landing pages, etc.) will best meet our client's goals and needs.
  • Work with Director of SEO and his linguistic research to determine the overall direction of ongoing content topics (articles, newsletters, local landing pages)


Marketing Responsibilities


  • Develop and implement a comprehensive marketing & content strategy that aligns with our brand and marketing goals.
  • Strategy development, planning, and measurement of Rocket Media campaigns that can promote the business and generate genuine traffic (both offline and online). 
  • Create engaging and informative content for the website, blog, social media, and other marketing channels the business might leverage.
  • Ensuring consistency across all content, from websites to social media channels and videos.
  • Create necessary marketing materials to support sales efforts, including materials for sales calls, slide decks, and account briefings (ABRs).
  • Manage Rocket Media’s marketing budget and coordinate with the CFO.
  • Represent Rocket Media at conferences/presentations and ABR support. Some travel (10%-15%) may be required to support this effort.


You’re a good fit for this position if you are:


  1. Strategy first, tactics second: All work must first start with the kernel of strategy: 1) diagnose the problem, 2) create a guiding policy, and 3) form high-level actions. Once those are determined, then you can get into specific tactics.
  2. Customer-centric: Put client customers first in everything you create, and you’ll do good work. 
  3. Psychology-driven: Understand what makes people tick and use that knowledge to persuade people to act.
  4. Research-driven: Don’t guess. Do as much research as possible, given each situation.


Mandatories:


  1. Minimum 5 years of content & marketing strategy experience
  2. Have proven marketing plans that have been successfully implemented and met desired goals.
  3. An online portfolio showing off that you have a content strategy process.


Nice-to-Haves:


  • Relevant college degree (Mass Communications, English, Advertising, etc.)
  • Experience in the home services industry (HVAC, plumbing, electrical, home security, roofing etc.)
  • Agency experience
  • Have managed other writers
  • Experience working closely with a designer, developer, and SEO analyst


How to Apply

Mandatory:

Complete our online application and send us your resume with a link to your fancy-schmancy portfolio.


The Benefits

Some of the benefits of becoming part of our family include:


  • 401k employer matching
  • Medical, dental, and vision coverage
  • In-office libations & “nourishment”
  • Flexible work schedule
  • Quarterly whole-office team building events
  • Top-of-the-line technology to get work done
  • A remote-friendly work environment


A Note on Rocket’s Hiring Process

You don’t marry someone you just met (unless you’re a Disney princess). You go on some dates and get to know each other. You bring them home to meet the family.


That’s how we view the hiring process.


When you join our team, you’re joining our family. So when you apply, prepare for a courtship. The process can sometimes seem a little weird and even lengthy. But if you do get the job, we’ll do our best to make sure it’s one you’ll never want to leave.



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