Senior Manager Marketing Optimization

2 weeks ago


New York, United States Acunor Inc Full time
Job DescriptionJob Description

Responsibilities:

  • Derive insights and recommendations based on consumer journey mapping metrics available
  • through AEP & other sources such as e-mail marketing & cross channel campaign management
  • programs.
  • Work cross-functionally to create both stakeholder self-service and experimentation Data
  • Dashboards
  • Directly engage with multiple stakeholders to showcase findings from the above analyses.
  • Lead product and journey attribution with Attribution AI (available directly through AEP).
  • Work with league's Data & Analytics teams on deeper marketing analysis with access to backend
  • data from Business Intelligence (BI) team
  • Communicate and collaborate with internal stakeholders, partners, and vendors to understand
  • strategy, articulate journey optimization results, and delegate next steps accordingly.
  • Ability to mentor junior team members to execute the analyses.

Required Education and Experience:

  • Bachelor's degree with at least 10+ years of similar or relevant work experience.
  • A proven track record of skillfully crafting actionable narratives through the strategic utilization of consumer data, behaviors, and experimentation results.
  • Expert ability to effectively analyze and interpret complex data sets and provide actionable recommendations.
  • 6+ years of Data Visualization experience (CJA, Power BI, Looker..etc)
  • Senior Manager Marketing Optimization
  • Deep understanding of the marketing technology landscape and experience with relevant digital marketing technologies (personalization, data platform, analytics, orchestration).
  • Passionate about digital strategy, digital transformation, marketing automation
  • Ability to analyze raw data, draw conclusions, and execute to improve performance
  • Power user of the Adobe Experience Platform, including Real-Time Consumer Data Platform (RTCDP), Adobe Journey Optimizer (AJO), and/or Customer Journey Analytics (CJA)
  • Experience with identifying digital testing / experimentation science (A/B/N & MVT)
  • Previous experience with programming language like SQL is helpful


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