Manager, Search Engine Optimization

4 weeks ago

New York, United States Grown Brilliance Inc. Full time

**About Us**

AJS Creations, Inc. is a rapidly expanding fine jewelry retailer operating four distinct retail brands. The company operates best-in-class ecommerce websites as well as state-of-the-art brick-and-mortar stores with a focus on diamond jewelry. Our mission is to help consumers celebrate their most important moments in life by delivering affordable luxury through an innovative and frictionless shopping experience. Our most recognizable brand, Grown Brilliance, has quickly become the largest specialty lab grown diamond retailer in the country, expanding its footprint with new physical stores and international e-commerce capabilities.

The Manager of Search Engine Optimization (SEO) plays an integral role within our dynamic, cross-functional team, dedicated to implementing industry-leading practices and staying abreast of developments to achieve tangible outcomes. This pivotal role entails crafting and executing comprehensive strategies for optimizing organic search traffic, with a particular emphasis on enhancing visibility within Google Search Engine Result Pages (SERPs), as well as across various platforms including video, branding initiatives, and engagement in online discussions.

A hands-on approach defines this position, which assumes responsibility for both individual brand strategy formulation and day-to-day operational execution. The Manager will design key performance indicators (KPIs) and establish robust reporting mechanisms to effectively monitor traffic patterns, analyze competitor strategies, and track industry trends. Leveraging data-driven insights, this individual will offer informed recommendations aimed at aligning SEO efforts with overarching company objectives, with a primary focus on driving sustained organic traffic growth and sales.

**Key Responsibilities**
- Develop and execute comprehensive SEO strategies aimed at enhancing organic search traffic while aligning with conversion, engagement, and branding objectives
- Implement daily optimization efforts across various channels, including Google SERPs, video platforms, branding initiatives, and online discussion forums
- Establish key performance indicators (KPIs) and reporting mechanisms to monitor traffic, keyword ranking, competitor activities, and industry trends
- Conduct in-depth keyword and competitor research to inform brand strategies and refine SEO
- Stay updated on industry developments, algorithm changes, and best practices to maintain a competitive edge
- Collaborate with cross-functional teams to integrate SEO initiatives into broader marketing and business strategies across the organization
- Coordinate closely with social media, digital advertising, marketing, and technical teams to optimize campaigns and execute strategies effectively, including blog posts and strategies
- Conduct regular audits of website content, structure, and performance to capitalize on improvement opportunities
- Monitor and analyze website analytics to evaluate the efficacy of SEO strategies and make necessary adjustments
- Keep abreast of emerging trends and technologies in search engine optimization and digital marketing
- Lead and mentor cross-functional team members, offering guidance and support in SEO best practices and tactics
- Perform technical site audits, identify and resolve technical SEO issues, and recommend solutions for improvement
- Optimize website content, landing pages, meta and heading tags, and other site elements for enhanced SEO performance; contribute to content creation
- Oversee off-page optimization projects, including the development of an effective backlink strategy and budget
- Evaluate new technologies for reporting, execution, and AI implementation within the realm of SEO
- Manage relationships with external partners in SEO, including agencies where applicable, and related disciplines
- Deliver regular reports and key performance indicators to senior executives and stakeholders, highlighting the impact and outcomes of SEO initiatives
- Develop tailored SEO strategies to meet the unique requirements of individual websites for four retail brands in the fine jewelry sector
- Troubleshoot and resolve SEO issues as they arise
- Fulfill any other SEO-related duties as assigned

**Mandatory Experience**
- Bachelor’s degree in Digital Marketing, Business, or a related field
- 5+ years of direct, hands-on experience developing, planning, and executing comprehensive SEO strategies
- Proven success in meeting SEO goals and objectives
- Experience managing multiple brand strategies
- Hands-on experience with SEO tools and software including SEMRush, Google Search Console, etc.
- Understanding of analytics and back-end needs: product feeds and feed management, Google Analytics, Google Merchant Center, Google Tag Manager, etc.
- Ability to lead and influence cross-functional teams in a positive, collaborative manner
- Able to manage a high volume of projects simultaneously without sacrificing productivity or qua

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