Senior Digital Marketing Manager | NYC

3 weeks ago


New York, United States One Haus Recruiting Full time

A creative and growing hospitality driven brand is seeking a Senior Digital Marketing Manager to join the marketing team. As the Senior Digital Marketing Manager, your primary objective is to spearhead the development and execution of forward-thinking digital marketing strategies aimed at driving revenue growth and enhancing digital performance across both the UK and USA markets. This role demands a strategic mindset, creative flair, and a deep understanding of digital marketing principles to propel our visibility, customer acquisition and revenue streams within the unique landscape of the entertainment driven hospitality industry.Reporting directly to the SVP of Marketing, you will be entrusted with crafting and implementing digital marketing initiatives that resonate with our target audience, leveraging a diverse array of channels including SEM (PPC and display), paid social media, website optimisation, email marketing, SEO and other relevant paid media platforms. Your role will be pivotal in positioning the brand as a global leader in the hospitality and entertainment sector, while ensuring seamless integration with overarching business objectives.Key Responsibilities•Lead the strategic development and execution of digital performance marketing strategies tailored to enhance brand recognition and drive revenue growth.•Oversee the management and optimization of various digital marketing channels, encompassing paid media, search engine marketing, website optimization, and display advertising.•Devise and implement dynamic paid social strategies across multiple platforms including Meta, YouTube, TikTok, online video and programmatic display.•Collaborate with the creative team to develop assets for our paid media channels.•Develop and execute innovative lead generation campaigns to increase group sales enquiries and the opt-in customer base.•Harness the power of data analytics and key performance indicators to evaluate campaign effectiveness, optimize performance, and maximize return on investment.•Remain at the forefront of digital marketing trends and technologies, consistently identifying opportunities for innovation and competitive differentiation.•Foster collaboration across departments to ensure alignment and synergy between digital marketing initiatives and broader organizational objectives.•Strategically manage digital marketing budgets, allocating resources to achieve desired outcomes while adhering to financial constraints.•Manage freelance experts and digital marketing agencies for venue launches and ad hoc projects.Background•Minimum of 4 years' experience in senior digital marketing roles within dynamic and customer-centric environments. Agency experience beneficial.•Deep understanding of digital advertising platforms, including but not limited to Meta Ads Manager, LinkedIn Ads, YouTube, and Programmatic Display platforms.•Demonstrated proficiency in managing paid social campaigns across various platforms, preferably within an agency or digital marketing environment.•Proficient in utilizing analytics and tracking tools such as Google Analytics (GA4), Google Tag Manager, or similar platforms to measure, analyse, and report on campaign performance.•Familiarity with SEM and SEO principles and their integration into paid media campaigns.•Exceptional analytical capabilities, enabling the interpretation of data, identification of trends, and formulation of data-driven strategies.•Strong project management abilities, adept at managing multiple projects, partners, campaigns, and stakeholders concurrently.•Proven track record in executing paid social strategies, with a comprehensive understanding of Meta ads and other key paid social channels being essential.•Self-motivated individual with a proactive revenue generating mindset and a high level of initiative.•Confident leader capable of guiding cross-functional project teams and effectively communicating recommendations to both the broader marketing team and senior stakeholders.•Excellent verbal and written communication skills, coupled with adept presentation abilities.



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