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Marketing Coordinator

3 months ago

Edmond, United States SALT Dental Partners Full time
Job DescriptionJob Description

Orthodontic Specialists of Oklahoma (OSO) is looking for a Marketing Coordinator. As the Marketing Coordinator, you will be tasked with promoting the OSO brand and enhancing our presence within the community. You will develop the strategies and specific marketing calendar and budgets to help the public and referring practices know who we are, what we do, how we can help them, and the services we can provide.

Key Responsibilities and Duties

  • Design marketing strategic plan and calendar with set action items with dates and times for these items to happen.
  • Coordinate marketing efforts with Regional Managers and other members of the marketing team.
  • Track and maintain the marketing budget and report marketing expenses.
  • Maintain weekly, monthly, quarterly, and annual goals/objectives. This includes, but not limited to:
    • Regular social media posts and educational videos to highlight promotions and OSO services.
    • Travel to other practice locations as needed to engage with team members.
    • Plan the annual marketing budget for the upcoming year and present it to leadership.
    • Ensure the marketing budget is up to date with all expenses reported properly prior to the monthly meeting.
    • Organize and execute doctor and community events, office events such as Christmas Parties and kick-off meetings, and “Doctor-to-Doctor Lunches”.
  • Modify the marketing strategy and approaches as needed based on ROI analysis.
  • Continual analysis of referral base (who sends us the most referrals to each office?).
  • Increase call volume to the practice and traffic to our website.
  • Promote internal referrals, all in efforts to increase the number of new patients.
  • Order branded items & coordinate w/ practice locations to make sure they have them in stock
  • Other duties as assigned.

Requirements

Qualifications

  • Degree in marketing or 2 years experience serving in a lead marketing position.
  • Previous experience designing and executing marketing related strategies.
  • Experience tracking data and conducting ROI analysis to understand the effectiveness of marketing efforts.
  • Experience with multiple channels such as websites, social media, events, etc.
  • Friendly, outgoing, and organized with strong communication skills.
  • Creative and possess excellent writing, graphic design, and social media skills.

Preferred Qualifications

  • Previous marketing experience within a dental or healthcare environment and have worked with multiple practice locations.
  • BA degree in Marketing or another related discipline.