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Senior Specialist, Email Planning

4 months ago

Saint Louis, United States Build-A-Bear Full time
Job DescriptionJob Description

At Build-A-Bear we believe in the power of imagination, creativity, and memorable experiences. Our mission is to add a little more heart to life by creating unique experiences, lasting connections, and beloved memories that create lasting emotional connections. We are a multi-channel, site-based experience and entertainment company, with diversified categories and consumer segments. We are seeking a highly experienced and strategic Senior Specialist, Email Planning & Performance to join our dynamic team.

The Senior Specialist, Email Planning & Performance is a key member of the CRM, Performance Marketing and Loyalty team. They will be responsible for the execution of CRM and Loyalty program activation execution, measurement, bench-marketing, and project management. This associate will have daily tactical oversight of CRM and Loyalty email marketing programs that impact guests across digital and traditional retail environments, as well as in digital experiences.

Responsibilities:

  • Daily execution of consumer CRM and email program planning, program measurement, and ongoing program optimization and project management
  • Coordinate delivery of campaign assets to coding partners and direct feedback from cross-functional stakeholders throughout the build process
  • Support the execution of CRM campaign test plans, learning agendas and forecasts
  • Performance analysis and testing
  • Perform and review; program performance, messaging performance, changes in guest-level metrics, including lifecycle profiling, and modeling/understanding behaviors and opportunities
  • Oversee, develop processes, and ensure the end-to-end QA process on CRM campaigns results in accurate, on time and complete execution
  • Partners with internal stakeholders to implement new and manage existing programs
  • Setup campaigns and drive projects and programs forward,
  • Optimization and improvement recommendations
  • Compliance

Required Qualifications:

  • 3-4 years of experience in email marketing
  • Proficiency with Salesforce Marketing Cloud
  • Skilled in Project Management
  • Skilled with Microsoft Excel
  • Skilled in using digital and advertising ad web analytics tools

Preferred Qualifications:

  • Bachelor's degree
  • Skilled with Salesforce Marketing Cloud
  • Skilled in GA/Salesforce reporting tools
  • Proficient with User Experience and Consumer Interaction Paths

Behavioral Traits for Success:

  • Strong commitment to tasks being completed correctly and on time
  • Understanding and collaborative
  • Thrives in a structured environment
  • Comfortable making decisions in area of expertise
  • Communication style is factual and sincere
  • Willingness to follow established policies, processes, and procedures
  • Comfortable working at a fast-paced environment

Working Environment:

  • Typical office environment with climate control and sufficient lighting, ergonomic desk/chairs
  • Corporate Office located St. Louis, MO
  • Hybrid work environment

Your Performance Will Be Measured On:

Your performance will be measured by your ability to achieve annual department objectives and corporate goals which include but are not limited to the following.

  • Deadlines, Accuracy, and Quality
  • Decision-making, judgment, and execution
  • Cross-functional communication
  • CRM KPIs (open and click rates, $/email, and omni-channel sales influence, etc.)
  • Timely and accurate reporting that offer actionable insights
  • Email expertise is current and relevant
  • Stakeholder Feedback