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Marketing Coordinator

3 months ago

College Station, United States Avinext Full time
Job DescriptionJob Description

Role:

We are seeking a dynamic and self-motivated Marketing Coordinator to join our small but growing team. As the sole marketing professional in our company, you will have the unique opportunity to lead and manage all marketing efforts, playing a crucial role in developing and executing our marketing strategies and campaigns. This position requires a blend of creativity, organizational skills, and an analytical mindset to help drive our marketing efforts forward. Additionally, the Marketing Coordinator will be responsible for building and enhancing our brand presence. If you are passionate about marketing, enjoy working in a collaborative environment, and have a knack for managing multiple projects simultaneously, we encourage you to apply.

Qualifications:

  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • 2-4 years of experience in a marketing role, preferably in a coordinator or assistant capacity.
  • Strong written and verbal communication skills, with the ability to create compelling content.
  • Proficiency in using marketing tools and software, such as CRM systems, email marketing platforms, and social media management tools.
  • Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
  • Excellent organizational and project management skills, with the ability to manage multiple tasks and deadlines simultaneously.
  • Analytical mindset with the ability to interpret data and provide actionable insights.
  • Creative thinker with a proactive approach to problem-solving and idea generation.
  • Ability to work both independently and collaboratively in a fast-paced environment.
  • Attention to detail and a commitment to delivering high-quality work.

Responsibilities:

1. Campaign Development and Execution: Plan, implement, and monitor marketing campaigns across various channels, including digital, social media, email, and print. Ensure that all campaigns are executed on time and within budget.

2. Content Creation: Develop and curate engaging content for various marketing materials, including blog posts, social media updates, email newsletters, brochures, and advertisements. Produce high-quality content that aligns with our brand voice and strategy.

3. Social Media Management: Manage and grow our social media presence by creating and scheduling posts, monitoring engagement, responding to comments and messages, and analyzing social media performance. Stay up-to-date with social media trends and best practices.

4. Event Planning: Plan and execute marketing events, trade shows, webinars, and other promotional activities. Coordinate event logistics, manage registrations, and support on-site event operations as needed.

5. Market Research: Conduct market research to identify industry trends, customer preferences, and competitive insights. Analyze data to provide actionable recommendations for marketing strategies and campaigns.

6. Analytics and Reporting: Track and report on the performance of marketing campaigns and initiatives. Prepare regular reports summarizing key metrics, insights, and recommendations for optimization. Use data to measure the effectiveness of marketing efforts and make data-driven decisions.

7. Collateral Management: Manage the creation, distribution, and inventory of marketing collateral, including brochures, flyers, and promotional items. Ensure that all materials are up-to-date and aligned with brand guidelines.

8. Vendor Coordination: Work with external vendors, agencies, and partners to coordinate marketing activities, such as printing, advertising, and promotional items. Ensure timely delivery and quality of services.

9. Budget Management: Prepare and manage the marketing budget by tracking expenses, processing invoices, and ensuring cost-effective spending. Provide regular updates on budget status and forecasts.

10. Brand Building:

  • Brand Strategy: Develop and execute brand strategies that enhance brand awareness and loyalty. Ensure consistent brand messaging across all marketing channels and materials.
  • Brand Guidelines: Maintain and enforce brand guidelines to ensure consistency in visual identity, tone of voice, and messaging.
  • Brand Campaigns: Plan and implement brand-building campaigns that highlight the company's mission, values, and unique selling propositions. Monitor and analyze the impact of these campaigns on brand perception.
  • Customer Experience: Collaborate with the customer service team to ensure that customer interactions are aligned with the brand's values and messaging.
  • Partnerships: Identify and develop strategic partnerships and sponsorships that can elevate the brand's visibility and reputation.

Benefits: Avinext is a small company with big benefits and focus on helping employees build towards the future. Our benefits include:

  • Medical, Dental Insurance, and Disability Insurance
  • 401(k) retirement plan
  • Cell phone reimbursement plan
  • Flexible time off and vacation benefits
  • Training and opportunity for growth

About Company

Based in College Station, Texas, Avinext is a leading provider of IT, Electronic Security, and Audio/Visual systems with over 35 years of successful business. We are looking to expand our team with individuals who align with our Core Values of Always strive for excellence, Be committed, and Customer first (our ABC’s). These values reflect who we are as individuals, and we use them to guide us in our relationships with clients, vendors, and team members. We are passionate about serving our customers and believe that our service is the difference. If you align with these values, love cutting edge technology, and having fun, we invite you to apply to join our team

Avinext is an Equal Opportunity Employer and employment decisions are based on business needs, job requirements, and individual qualifications. We do not discriminate based upon race, religion, color, national origin, age, sex, sexual orientation, gender identity, gender expression, genetic information, parental status, military service, status as an individual with a disability or other non-merit factors.

This job description does not list all the duties of the job. You may be asked by supervisors or management to perform other instructions and duties. You will be evaluated in part based upon your performance of the tasks listed in this job description.