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B2B Sales and Marketing Manager

3 months ago

Lafayette, United States Louisiana Orthopaedic Specialists LLC Full time
Job DescriptionJob Description

Profile:

Management position responsible for developing brand's identity, outreach, and market position, with the primary purpose of driving business growth.

Essential Functions:

Channel Management: Develop and manage various sales and marketing channels.

Relationship Cultivation: Build and maintain strong relationships with physicians, hospital administrators, and other healthcare related practices or healthcare adjacent establishments that may provide mutual benefit.

Service/Product Knowledge: Thoroughly understand the orthopedic services provided and be able to articulate the competitive advantage of such.

Technology Utilization: Leveraging CRM systems and marketing automation tools to streamline and enhance processes.

Market Analysis: Research and analyze market trends, competitor activities, and customer needs.

Sales Strategy: Work towards and achieve referral/sales quotas and revenue goals set by the organization.

Reporting: Maintain accurate records of sales activities, customer interactions, and market intelligence.

Brand Representation: Attend medical conferences, represent the company at industry events, trade shows, and medical conferences acting as a brand ambassador.

Content Creation: Developing or managing the creation of sales and marketing materials, and social media, including presentations, brochures, case studies, and digital content.

Education:

Bachelor's degree in a business field, such as marketing, or in a related field, such as communications.

Experience:

Minimum of 5 years' experience in a marketing role focused on efficient execution of product/service-related sales, relationship management, and in-house content creation.

Knowledge:

Knowledge of orthopedic practice services and products.

Knowledge of current healthcare marketing trends and analysis tools.

Knowledge of B2B marketing strategy and tactical execution planning.

Skills:

Skill in relationship cultivation in establishing and maintaining connections spanning geographical regions.

Skill in analyzing impact of sales strategy and execution.

Skill in creating content to enhance client communication, using graphic design tools such as Canva and Adobe Creative Cloud, as well as social media platforms.

Skill in organizing work, making assignments, and achieving goals and objectives.

Skill in communicating effectively and professionally to all LOS stakeholders.

Abilities:

Ability to assume responsibility and exercise authority over assigned work functions.

Ability to balance a wide span of marketing related activity, maintaining adequate productivity.

Ability to support organizational goals and effectively measure marketing objectives progress.

Physical/Mental Demands:

Requires extensive mental exertion and creativity.

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