Product Content Marketing Manager

4 weeks ago

Atlanta, United States Engagifii Full time
Job DescriptionJob DescriptionHybrid Content Marketing and Product Marketing Manager - SaaS Platform for Non-Profits

Are you a creative storyteller with a passion for crafting compelling content in various formats? Do you thrive on the challenge of bringing a product to life through captivating narratives, videos, and graphics? Join our team as a Content-focused Product Marketing Specialist and unleash your creativity to drive the success of our SaaS platform tailored for associations non-profits.


Engagifii is a pioneering force in the association sector, with over two decades of industry leadership. With a legacy of innovation and a steadfast commitment to excellence, we are on the brink of a new era as we prepare to introduce our latest groundbreaking software solutions to the market. As we embark on this journey, we are seeking a seasoned Content Marketing Manager with a deep understanding of complex software solutions to drive our marketing efforts and establish our brand as a thought leader in the industry.

We are looking for a dynamic and experienced Content Marketing Manager to lead our content marketing efforts and drive engagement with our target audience. In this role, you will leverage your expertise in content creation and your understanding of complex software solutions to develop compelling marketing collateral that resonates with our audience and drives meaningful interactions with our brand. This is a unique opportunity to play a key role in shaping the success of our products and establishing our brand as a thought leader in the industry.

As our first in-house marketing manager, you will be the creative force behind the success of our SaaS platform, responsible for planning and creating compelling content and materials that resonate with non-profit audiences. Working closely with our Product Leadership and Revenue (US) and product managers (India), you will be the go-to expert for all aspects of content creation to support product launches, as well as sales and customer success initiatives.

What You'll Do:

  • Develop and execute a comprehensive content marketing strategy aligned with our go-to-market plan, leveraging your expertise to drive brand awareness, engagement, and conversion.
  • Create a wide range of marketing collateral, including blog posts, articles, whitepapers, case studies, infographics, videos, webinars, and presentations, to showcase the value proposition of our complex software solutions and address the needs and pain points of our target audience.
  • Collaborate closely with product management, sales, and customer success teams to gather insights and ensure alignment on messaging and content priorities.
  • Translate complex technical concepts into clear, compelling, and accessible content that resonates with both technical and non-technical audiences.
  • Conduct market research and competitive analysis to identify content trends, industry insights, and opportunities for thought leadership.
  • Optimize content for SEO and lead generation, leveraging best practices and analytics to measure performance and drive continuous improvement.
  • Manage content distribution across multiple channels, including our website, blog, social media, email campaigns, and third-party platforms, to maximize reach and engagement.
  • Stay up-to-date on industry trends, best practices, and emerging technologies to inform and enhance our content strategy, serving as a subject matter expert within the organization.

Requirements

Highly-qualified candidates will have the following experience:

  • B2B SaaS marketing experience with a complex product
  • Created a broad array of content (short-form, long-form, videos, webinars, etc) without the help of graphic designers/copywriters and able to provide work samples
  • Skilled using a variety of content creation tools
  • Demonstrated ability to address multiple audiences/buyer personas
  • Incorporated "story-telling" into your content
  • Strong research skills
  • Repurposed content across different channels

In general, candidates should have:

  • 2-4 years of experience in content marketing with a strong track record of creating compelling content for complex software solutions.
  • Experience with a starup a plus
  • Deep understanding of complex software solutions and the ability to translate technical concepts into clear and compelling content.
  • Excellent writing and editing skills, with the ability to craft clear, concise, and persuasive content tailored to different audiences and channels.
  • Creative thinker with a passion for storytelling and a keen eye for visual design, able to bring ideas to life in innovative and impactful ways.
  • Video production experience, from concept development to editing and publishing.
  • Proven experience creating a wide range of collateral necessary to successfully launch a new software product, including but not limited to product descriptions, case studies, blog posts, email campaigns, website content, and other marketing materials.
  • Experience in leveraging content marketing to drive lead generation and customer acquisition, with a demonstrated ability to develop and implement strategies that optimize content for lead generation, nurturing prospects through the sales funnel, and ultimately contributing to revenue growth.
  • Strong project management skills with the ability to manage multiple projects simultaneously and meet tight deadlines in a fast-paced environment.
  • Proficiency in content management systems, marketing automation tools, and analytics platforms.
  • Ability to work independently and take initiative, while also thriving in a collaborative environment.
  • Experience in the association or non-profit sector is preferred but not required.

Benefits

What We Offer:

  • The opportunity to make a real difference in the lives of non-profit organizations.
  • A dynamic and supportive work environment.
  • Competitive salary and benefits package, including 401K retirement plan.
  • Career growth opportunities within a growing company.
  • The chance to be part of a passionate team making a positive impact on the world.
  • Hybrid work environment (2-3 days in office located near 285/75)

  • Product Content Marketing Manager

    4 weeks ago

    Atlanta, United States Engagifii Full time

    Hybrid Content Marketing and Product Marketing Manager - SaaS Platform for Non-Profits Are you a creative storyteller with a passion for crafting compelling content in various formats? Do you thrive on the challenge of bringing a product to life through captivating narratives, videos, and graphics? Join our team as a Content-focused Product Marketing...

  • Content Marketing Manager

    4 weeks ago

    Atlanta, United States Xplor Inc Full time

    We're Xplor. There's a good chance you've not heard of us yet - we're just getting going. We've also just rebranded ourselves and are emerging as Xplorers. Xplor is a global provider of business management software, payments and value-added services that power boutique studio, gyms, fitness facilities, childcare centers and independent personal trainers...

  • Content Marketing Manager

    2 weeks ago

    Atlanta, United States Florence Full time

    What You will Bring to The Team: Florence Healthcare is seeking a Content Marketing Manager who will play a pivotal role in our marketing team. This hands-on position requires a strong copywriter who can understand complex challenges and translate them into easy-to-understand final content. The successful candidate will be responsible for developing and...

  • Marketing Content Manager

    1 week ago

    Atlanta, United States Robert Half Full time

    Robert Half Marketing and Creative is working with an IT client in the Atlanta area who is looking to hire a Marketing Content Manager. This is a direct hire, hybrid position.The Marketing Content Manager will be responsible for developing and executing content strategies that align with our marketing goals and drive brand awareness. This role requires a...

  • Content Marketing Manager

    2 weeks ago

    Atlanta, United States Florence Full time

    What We Do: Florence Healthcare, Inc. (florencehc.com) software reduces the time it takes to deliver medical cures to those who need them. Our industry-leading software is used to streamline clinical trials at over 10,000 research sites, sponsors, and CROs across 45 countries. By the end of the decade, we'll double the pace at which new medicines get to...

  • Content Marketing Manager

    2 weeks ago

    Atlanta, Georgia, United States Florence Full time

    What We Do:Florence Healthcare, Inc. ) software reduces the time it takes to deliver medical cures to those who need them. Our industry-leading software is used to streamline clinical trials at over 10,000 research sites, sponsors, and CROs across 45 countries. By the end of the decade, we'll double the pace at which new medicines get to market by doubling...

  • Content Marketing Manager

    4 weeks ago

    Atlanta, United States Florence Full time

    What We Do: Florence Healthcare, Inc. (florencehc.com) software reduces the time it takes to deliver medical cures to those who need them. Our industry-leading software is used to streamline clinical trials at over 10,000 research sites, sponsors, and CROs across 45 countries. By the end of the decade, we'll double the pace at which new medicines get to...

  • Director Product Marketing and Content

    4 days ago

    Atlanta, United States GotPhoto Full time

    About GotPhoto/fotograf.de Our mission is to digitalize the people photography industry. GotPhoto.com | fotograf.de is dedicated to making photographers' lives easier and more efficient. We provide an end-to-end workflow and e-commerce solution enabling photographers to digitalize key parts of their workflow - from photo management to payment, combined with...

  • Content Marketing Manager

    3 weeks ago

    Atlanta, United States Engagifii Full time

    Hybrid Content Marketing and Product Marketing Manager - SaaS Platform for Non-Profits Are you a creative storyteller with a passion for crafting compelling content in various formats? Do you thrive on the challenge of bringing a product to life through captivating narratives, videos, and graphics ? Join our team as a Content-focused Product Marketing...

  • Content Marketing Manager

    2 weeks ago

    Atlanta, United States Tosca Full time

    Degree in Marketing, Journalism, Business, Communications or other related major Ability to work three days a week in our Colony Square office Organization to manage a wide variety of projects simultaneously, on time and within budget Proficiency in Microsoft Office and Adobe Creative Suite Responsibilities Developing a content strategy in support of...

  • Director, Content Marketing

    3 weeks ago

    Atlanta, United States Jobs for Humanity Full time

    Company Description Jobs for Humanity is collaborating with Contentful to build an inclusive and just employment ecosystem. We support individuals coming from all walks of life. Company Name: Contentful Job Description About the opportunity Contentful Marketing is seeking a Senior Director of Content to build our content marketing strategy to drive market...

  • Senior Content Marketing Manager

    1 week ago

    Atlanta, United States Ninety.io Full time

    At Ninety, we help people build extraordinarily productive, humane, and resilient organizations. Ninety is an innovative learning, support, and technology SaaS platform that simplifies the hard work of creating focused, aligned, and thriving teams. Our integrated collection of time-tested business-building and awareness tools, along with industry-leading...

  • Senior Manager, Marketing and Content Strategy

    4 weeks ago

    Atlanta, United States Standard AI Full time

    Context for the role: In this role, your goal is to position Standard AI as the premier provider of AI for retail. Reporting directly to our VP of Business Development, you’ll own our content marketing strategy from initial conception through to implementation and reporting. You’ll have one direct report. What you’ll do here: Develop the strategy and...

  • Head of Product and Content Marketing

    3 weeks ago

    Atlanta, United States The Ladders Full time

    About GotPhoto/fotograf.de Our mission is to digitalize the people photography industry. GotPhoto.com | fotograf.de is dedicated to making photographers' lives easier and more efficient. We provide an end-to-end workflow and e-commerce solution enabling photographers to digitalize key parts of their workflow - from photo management to payment, combined with...

  • Head of Product and Content Marketing

    4 weeks ago

    Atlanta, United States GotPhoto Full time

    About GotPhoto/fotograf.de Our mission is to digitalize the people photography industry. GotPhoto.com | fotograf.de is dedicated to making photographers' lives easier and more efficient. We provide an end-to-end workflow and e-commerce solution enabling photographers to digitalize key parts of their workflow - from photo management to payment, combined with...

  • Product Marketing Manager

    3 days ago

    Atlanta, United States Nitrogen Full time

    **WHAT WE DO** - We are on a mission to empower the world to invest fearlessly._ Nitrogen is the client engagement platform for wealth management firms. Our platform helps firms grow their assets, increase client satisfaction and protect their business. We believe that people should have access to objective and easy-to-understand information as it relates...

  • Manager, Product Marketing

    2 weeks ago

    Atlanta, Georgia, United States PRGX Global Full time

    SUMMARY:The Product Marketing Manager plays a pivotal role within the marketing team, spearheading all marketing efforts for their assigned product(s). Reporting to the VP of Marketing, the selected individual deeply understands their target audience's everyday challenges and can succinctly explain how their product(s) help solve client problems. The...

  • Content Strategist

    4 weeks ago

    Atlanta, United States JLL Full time

    JLL supports the Whole You, personally and professionally. Our people at JLL are shaping the future of real estate for a better world by combining world class services, advisory and technology to our clients. We are committed to hiring the best, most talented people in our industry; and we support them through professional growth, flexibility, and...

  • Product Marketing Manager

    3 weeks ago

    Atlanta, United States Riskalyze Full time

    WHAT WE DO We are on a mission to empower the world to invest fearlessly. Nitrogen is the client engagement platform for wealth management firms. Our platform helps firms grow their assets, increase client satisfaction and protect their business. We believe that people should have access to objective and easy-to-understand information as it relates to...

  • Product Marketing Manager

    2 weeks ago

    Atlanta, United States VESTIS Full time

    Overview: The Vertical & Product Marketing Manager is responsible for developing and implementing strategic marketing initiatives to promote company products and services within specific industry verticals in the US and Canada. This role involves conducting market research, identifying target audiences, and creating tailored marketing campaigns to drive...