Digital Marketing Specialist
1 month ago
Job Overview:
Unleash your potential – Grow with a winning team The Digital Marketing Specialist will be responsible for managing listing and lead generation tools such as Google Business Profiles and Google Local Service Ads for over 19 different companies. They will report to the Sr. Marketing Manager and work closely with the digital marketing team. The selected candidate will support the marketing team as a whole and be instrumental in driving direct business to our brands.
Key Responsibilities:
- Update and manage Google LSAs and Google Business Profiles that align with the company's marketing goals and objectives.
- Optimization and Analysis: Continuously optimize LSAs and GBPs to improve performance metrics such as leads, ratings, and rankings. Utilize data analytics to drive decision-making.
- Collaboration: Work closely with the Marketing Team to ensure the local service ads are integrated with overall marketing strategies and resonate with the brand's vision and requirements.
- Reporting: Generate detailed reports on campaign performance, insights, and recommendations for improvement to share with stakeholders using tools like native reporting, and GA4.
Qualifications:
- Education and Experience: 2-3 years of digital marketing experience or equivalent. A bachelor’s degree in marketing, business, or related fields is preferred. Experience with Google Business Profiles, LSAs, and Google Analytics.
- Core Skills: Excellent marketing and administrative software skills. Effective organizational skills and the ability to handle multiple projects simultaneously and work under tight deadlines. Excellent research and analytic skills and written and verbal communication skills.
- Technical Skills: SEO background is helpful but not required. Proficiency with research and analytical skills.
- Attributes: Self-starter and problem solver with extreme attention to detail. Creative and innovative mindset. Enthusiastic, energetic, and positive. Works well with teams in a fast-paced environment.
Benefits:
- Health insurance: Comprehensive medical, dental, and vision coverage.
- Retirement plan: 401(k) with company match.
- Generous vacation, holidays, and sick leave.
- Ongoing opportunities for professional growth and advancement.
- A supportive, inclusive, and dynamic work environment focusing on teamwork and employee satisfaction.
About Us:
Based in Orange County, CA, Champions Group is a nationwide leading provider of essential home services specializing in heating, air conditioning, and plumbing services. With the mission to maintain long-term relationships with its customers, Champions Group is dedicated to delivering timely, high-quality services across a comprehensive suite of HVAC, plumbing, and electrical products. Champions Group Holdings includes brands from across the country, including Adeedo, ASI, Bell Brothers, Fetch-A-Tech, HELP, Hobaica, Howard Air, Jet, JW Plumbing Heating and Air, M and M Heating, Cooling, Plumbing & Electrical, Moore Home Services, ProSkill Services, Scottsdale Air, Seatown Electric, Plumbing, Heating & Air, Service Champions, Service Wizard, Sierra Air, Swan Plumbing, Heating & Air Conditioning, and Timo’s Air Conditioning & Heating.
Equal Opportunity Employer:
Champions Group Holdings is an equal-opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
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