Marketing Channel Manager

1 week ago

Wilmington, United States Randstad USA Full time

***Contract position***


About The Marketing Communications & Creative team drives a culture of quality and creative excellence to deliver impactful marketing communications and campaigns across the USCB to colleagues, partners, and customers. To enable creative consistency across all USCB Marketing Communications, the following teams work together as MarComms: Creative Center of Excellence, Brand, Sponsorship, Customer Communications, Sponsorship, Creative Media Group (CMG), and Social Media.


Overall purpose of role

As a B- Account Executive, Creative Center of Excellence, you will own and manage end-to-end marketing creative development for B- partners. You will drive best-in-class creative, consistency across marketing channels, and direct timeline and budget efficiencies. You will serve as the creative development single point of contact for internal and external partners, agencies, and marketing channel leads. A resource in this role will need to be a strategic creative and marketing thinker, adept at stakeholder management and have the ability to manage multiple work streams.


Key Accountabilities

• Developing creative and strategic direction to drive acquisition, existing customer marketing, sponsorships and engagement results to meet co-brand partner and sponsorship business goals

• Collaborating with internal and external business leads, channels, agencies, and senior stakeholders to ensure strategic, world-class marketing creative and communications

• Driving integrated marketing solutions to provide a consistent customer experience through consistent brand and product messaging

• Driving projects end-to-end: developing creative briefs, spearheading kick off meetings, developing projects with agencies, and releasing assets to market

• Evaluating, optimizing, and reporting out on agency outputs and budgets as well as campaign and program performance

• Being responsible for owning the controls and governance for the end-to-end creative development process


Stakeholder Management and Leadership

The role requires daily interaction with program management and executives internally (including Managing Directors and Directors), as well as the partner and creative agencies. In addition, there is significant interaction with a cross-section of internal departments such as Legal, Compliance Disclosure Management, Partnership, Finance, Technology, Marketing, etc. to manage key initiatives and marketing campaign design. Represents the needs and interests of customers and partners.


Decision-making and Problem Solving

A candidate for this position should have experience leading marketing efforts across channels and customer segments, leading multiple simultaneous projects, and extensive understanding of existing marketing programs, in addition to other portfolio programs. This role will work within the organization to facilitate decisions and solve problems, as well as understand roadblocks and work to identify and implement solutions with both internal and external stakeholders, all while driving best-in-class creative work.


Risk and Control Objective

Ensure that all activities and duties are carried out in full compliance with regulatory requirements, Enterprise-Wide Risk Management Framework and internal B- Policies and Policy Standards.


Person Specification

  • Advertising, brand marketing, marketing communications –experience across all marketing channels in the financial services industry that includes development of positioning, messaging hierarchy, look and feel, and tone of communications.
  • Creative acumen – an experienced and strong eye for multi-channel creative execution.
  • Communications skills – comprehensive communication and diplomacy skills to guide creative development with agencies, influence internal stakeholders and partners, and negotiate solutions to process challenges.
  • Project management – able to coordinate complex activities involving multiple stakeholders, colleagues and vendors.
  • Collaboration and teamwork – able to work cross-functionally and navigate a dynamic, global organization.
  • Brand management – understands how great brands are created and built from the inside-out.
  • Value-based business perspective – appreciation of commercial consequences of marketing and brand decisions.
  • Competitive positioning – breadth of competitive awareness and understanding which drives significantly differentiated communications.
  • Production knowledge – detailed understanding of digital, social, print, and above-the-line production requirements.
  • Enthusiasm and passion – act as a champion of marketing creative, both internally and externally.
  • Experience working in a fast-paced environment with solid skills in multi-tasking, prioritization, and problem-solving
  • Experience in working with sponsorships and activations


Essential Skills/Basic Qualifications:

  • 4-year college degree required (business related field preferred)
  • 8+ years of marketing experience developing marketing communications across all channels for a large organization, preferably in financial services.
  • Experience working as a leader in a fast-paced environment with strong skills in multi-tasking, prioritization, and problem-solving.
  • Having an instinctive approach to understanding what makes effective customer communications, augmented by outstanding observational skills


Desirable skills/Preferred Qualifications:

  • Candidate should be detail oriented, work well in cross-functional team and facilitate strategic agendas.
  • Strong oral and written communication skills. This individual will communicate with various levels of individuals cross-functionally, including executives, day-to-day contacts, peers, and external stakeholders.
  • An experienced and strong eye for multi-channel creative execution, potentially having worked in an agency.
  • Creative problem solver – ability to help develop innovative solutions to identified challenges and opportunities.

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