Digital Advertising Manager

2 weeks ago

Troy, United States Spire Collective Full time
Job DescriptionJob DescriptionSalary:

-Are numbers a first language to you? 

-Are you passionate about the analytical side of digital advertising, digging into the data to develop new solutions for reaching our customers efficiently and effectively? 

-Do you dream in numbers and formulas, easily calculating percentages and ratios in your head?

-Are you passionate about building meaningful datasets that illuminate the best paths to success? 


If so, we need you to be our Digital Advertising Manager. The Digital Advertising Manager will work with our Marketing team to implement, monitor, and optimize advertising campaigns across digital channels to support our core business objectives. You will optimize an innovative digital advertising strategy that differentiates our brands in the marketplace, drives revenue, and increases customer loyalty.


Key Responsibilities:

  • You’ll analyze and optimize our digital advertising campaigns, most notably on Amazon and Google
  • You’ll support the successful rollout of new products through planning, managing and implementing digital advertising campaigns to drive business growth
  • You’ll own, analyze, and communicate customer, campaign, ads, and sales behavior, turning data into actionable insights to increase sales 
  • You’ll identify new opportunities, tools, and methods to grow and engage customers to drive sales and loyalty
  • You will continuously test and improve our digital advertising strategies through detailed tracking, analyzing, and reporting 
  • You’ll serve as our in-house expert on advertising analytics and share knowledge with colleagues throughout the company 


In addition, to succeed as the Digital Advertising Manager, you must:

  • Bring a strong analytical side - you can review data, uncover trends, and use formulas and calculations to determine which campaigns are performing
  • Demonstrate exceptional attention-to-detail and persistence to extrapolate meaning and business context from large datasets
  • Bring a flexible and adaptable attitude to change focus when necessary 
  • Be a motivated self-starter, hungry to find ways to contribute and get things going without a high level of management oversight 


To succeed with us at Spire, you must bring:

  • A drive to continuously improve - you pursue development for yourself and your work, finding ways to boost the success of the company
  • Innovation and Creativity - the ability to think differently about solving problems and find inventive solutions
  • Excitement about uncharted territory - you don’t need an established playbook because you want to write something new
  • High level of accountability - raising the bar on what ownership and integrity look like 


Your Qualifications:

  • Minimum 5 years experience driving positive results in paid performance and digital advertising  
  • Experience developing, managing, and analyzing digital advertising campaigns in Amazon Seller Central (3P)
  • Demonstrated excellence in creating and applying analysis of data and statistical trends
  • Deep understanding of elements of successful online retail business and ability to design, launch and optimize online advertising campaigns 
  • Proven knowledge and understanding of business and marketing key performance indicators (KPIs) and improving those to achieve core business objectives
  • Demonstrated strong verbal, written and visual communication skills
  • Desire to test and learn new tools and technologies
  • Bonus: enjoy the outdoors and understand outdoor products 


Benefits:

  • Paid Time Off
  • 401(k) Retirement with matching
  • Life Insurance
  • Additional Benefits: Dental, Vision, and Short-Term Disability


Spire Collective is a team of creators working to solve challenging problems with innovative solutions. We are on a mission to make products that enhance people’s lives. We accomplish this by thinking differently about product design and being a little obsessed with continuous improvement - for ourselves, our team, our products, and our customers. Visit our website here to learn more about our company, our Team, and our values. 


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