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​​​​​Digital Marketing Coordinator

1 month ago

Vernon, United States HRPivot Full time
Job DescriptionJob Description

Karen Kane is a well-established apparel brand that has been manufacturing women’s apparel for nearly 45 years. We're a certified B Corp brand and have experienced rapid growth in recent years through ecommerce while continuing to have successful long-lasting relationships with major stores like Nordstrom and Bloomingdale’s. From our start, our company has remained family-run and privately owned.

We are looking for a Digital Marketing Coordinator who will be responsible for the growth of our inbound sales, as well as building and maintaining a strong and consistent brand through both online and offline marketing channels. The ideal candidate for this role will also be passionate for fashion and knowledgeable about the trends and seasonality of the apparel industry. This position is based on-site at our office in Los Angeles.

Responsibilities:
  • Assist in deploying successful digital marketing campaigns (paid search, paid social, email, affiliate marketing, etc.), as well as help provide ideas and manage implementation from ideation to execution
  • Help strategically plan our marketing approach upon a constantly changing inventory position of products and brand initiatives
  • Work with team to review and approve ad content/material for digital media - no matter what channel it is deployed through
  • Work hand-in-hand with our Customer Service team to create a seamless online experience for our customers
  • Research new ecommerce solutions and companies offering initiatives to solve problems our customers are facing
  • Help in issuing purchase orders and insertion orders for all relevant marketing and PR expenses
  • Assist in managing company website content and SEO strategies (including creation of copy, photography, and video)
  • Work with our third-party agencies to implement email, SEO, SEM, affiliate marketing, and paid social strategies
  • Manage content for 2 brands' Instagram, Facebook, and Pinterest accounts
  • Coordinate website updates with our Ecommerce team

Qualifications:
  • 2-4 years of overall marketing experience, with strong knowledge of digital marketing
  • Knowledge and interest in fashion & apparel
  • Great organizational skills
  • Comfort and adaptability to work individually, as well as in team settings
  • Strong proficiency in Microsoft Office & Adobe suites
  • Knowledge of Shopify, Trello, Google Analytics, Klaviyo, MailChimp are a plus
  • Strong knowledge/comfort level with Facebook, Instagram, Pinterest, and other social media channels
  • Comfort with working in a fast-paced environment
  • Graphic design experience is a plus
Benefits:
  • 401k plan with partial company match.
  • Comprehensive healthcare, dental, and vision plan.
  • Clothing discount.
  • Life insurance with additional voluntary life insurance policy
  • Voluntary short-term and long-term disability policies.
  • Voluntary free annual biometric health test.
  • Early access to company sample sales.
  • Company-sponsored Wellness program.
  • Access to free monthly health & mindfulness webinars.
  • Seasonal monetary awards for participation in company Fitness Challenges.
  • Partial healthcare-subsidized fitness membership to 10,000 gym locations across the country.
  • Company-subsidized discounts to theme parks & local attractions, including Disneyland, Knotts Berry Farm, Universal Studios, Legoland, Six Flags, Sea World, and Southern California sports teams; discounts to brands including Vitamix, Sonos, and others.

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