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Brand Marketing Manager

3 months ago

High Point, United States Greenhouse Fabrics, Inc. Full time
Job DescriptionJob DescriptionDescription:

Greenhouse Fabrics, Inc. is a family owned fabric wholesaler to the upholstery and interior design trades located in High Point, North Carolina. We're in search of a versatile and creative professional to lead our marketing endeavors. As the Brand Marketing Manager, you'll be at the forefront of strategy and brand image development; working closely with our sales and product teams, you'll play a pivotal role in aligning marketing efforts, devising impactful strategies, and actively engaging in feedback loops to drive revenue growth while maximizing our impact in the market.

Requirements:

Key Responsibilities:

· Handle sample book marketing, merchandising, and design, including fabric check-ins, product photography, lifestyle images, and digital artwork.

· Collaborate with our web developer for website design, management, and maintenance.

· Manage project timelines and schedules effectively.

· Curate and maintain our presence on various social media platforms.

· Oversee the marketing budget to maximize impact.

· Ensure timely execution of sample book print materials and promotional items.

· Develop and execute captivating marketing campaigns for new sample book collections.

· Craft engaging written content, including product descriptions and blogs.

· Collaborate seamlessly with the marketing team on all assigned tasks.

· Manage and inventory print materials.

· Lead social media content creation, including creating, editing, and posting videos for our social media channels.


Requirements:


· Bachelor's degree in marketing, communications, graphic design, or related field.

· Proven experience in project management or team leadership.

· Proven track record of increasing sales through strategic marketing expertise.

· Proficiency in Adobe software (InDesign, Illustrator, Photoshop) and photography.

· Strong eye for color and design aesthetics.

· General knowledge of website design and development.

· Experience managing social media platforms.

· Experience in event and tradeshow planning.

· Excellent multitasking and prioritization skills.

· Willingness to adapt and contribute in a fast-paced environment.

· Exceptional written and verbal communication skills.

· Leadership qualities and organizational prowess.

· Innovative and creative thinking.

· Physical ability to lift 30+ pounds and work in various environments.

· Knowledge of textiles or interior design/upholstery industry a plus.


Company Benefits:

· Competitive salary

· Generous paid time off and holidays

· Simple IRA with a 3% match

· Low Premium BCBS Medical Insurance

· Dental/Vision reimbursement

· $25,000 free Life Insurance

· Paid Maternity Leave and more