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SEO/SEM Specialist

1 month ago

High Point, North Carolina, United States PSB HQ Full time
PSB HQ

Welcome to Pioneer Square Brands, a dynamic and innovative company at the forefront of the consumer goods industry. Committed to delivering high-quality products, we take pride in our dedication to excellence, creativity, and customer satisfaction. With a diverse portfolio featuring renowned brands, our mobile technology accessories ensure our customers achieve successful technology deployments. Our team comprises passionate individuals united by a shared vision to shape the future of our industry.

Our Mission

To become the leading global provider of rugged technology accessories for classroom and enterprise environments.

Our Core Values
  • Bring Passion Everyday
  • Be Genuine and Respectful
  • Execute with Excellence

Pioneer Square Brands has a global footprint with office locations in High Point, NC and Manila, Philippines. We are actively looking for highly motivated and energetic professionals with a positive attitude who desire to be part of our growing team. Competitive salaries and benefits, including profit sharing, await the successful candidate.

Job Description

We are seeking a skilled and analytical SEO/SEM Specialist to join our dynamic marketing team. The ideal candidate will have experience managing search engine optimization (SEO) and paid marketing activities, including SEO content strategy, link building, and keyword strategy to increase rankings on all major search networks. The role also involves managing SEM campaigns on Google and LinkedIn to maximize ROI.

Key Responsibilities
  • Develop and implement effective search engine optimization (SEO) strategies to increase website visibility, drive traffic, and improve search rankings.
  • Plan, execute, and manage paid search campaigns across various search engines, including keyword bid management, ad copy creation, and performance tracking.
  • Perform comprehensive keyword research and analysis to identify opportunities for organic growth and optimize existing content.
  • Optimize website content, landing pages, and product descriptions to align with targeted keywords and improve overall SEO performance.
  • Collaborate with content creators to develop high-quality, SEO-friendly content that meets business objectives and user needs.
  • Conduct website audits to identify and resolve technical SEO issues, such as broken links, duplicate content, and crawl errors.
  • Develop and execute a link-building strategy to improve the website's domain authority and search engine ranking.
  • Use analytical tools to monitor, analyze, and report on SEO performance, website traffic, and user behavior.
  • Conduct A/B testing to evaluate and optimize ad copy, landing pages, and other campaign elements to improve conversion rates.
  • Perform competitive analysis to stay informed about industry trends and competitor strategies.
  • Work closely with the marketing, development, and design teams to ensure SEO and SEM strategies are integrated into overall marketing efforts.
  • Prepare regular reports on SEO/SEM performance, including insights and recommendations for improvement.
Requirements
  • Bachelor's degree in Marketing, Business, Computer Science, or a related field.
  • Minimum of 3 years of experience in SEO and SEM, preferably in a digital marketing agency or in-house marketing team.
  • Project management skills, including the ability to manage multiple projects and use management tools such as Asana.
  • Technical skills, including proficiency in SEO tools and familiarity with HTML, CSS, and CMS platforms.
  • Analytical skills, including the ability to interpret data, identify trends, and make data-driven decisions.
  • Excellent written and verbal communication skills, with the ability to create clear, concise, and compelling reports.
  • High level of attention to detail and accuracy in work.
  • Ability to troubleshoot and resolve technical SEO issues.
  • Strong organizational skills, with the ability to manage multiple projects and deadlines.
  • Ability to work collaboratively within a team and across departments.
Preferred Qualifications
  • SEO/SEM certifications from reputable organizations.
  • Experience with advanced SEO tools and software, including SEMRush, automation, and reporting tools.
  • Up-to-date knowledge of the latest trends and best practices in SEO and SEM.