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Communications Manager

2 months ago

Phoenix, United States FSL Programs Full time
Job DescriptionJob Description

Position Summary

The Communications Manager manages and implements marketing projects; creates consistent themes, messaging, and branding in all communication touch points including fundraising, program advertising, and social media; ensures timely content for campaigns; writes, prepares, and/or reviews blogs, emails, press releases, etc.; maintains quality control over all materials to ensure they follow editorial policies and standards; tracks projects, analyzes campaign performance, and prepares status reports for stakeholders; and serves as a key liaison with assigned vendors and internal teams.

Has potential for 1-3 non-supervisory direct reports.

Essential Functions:

% of Time

Project Management

  • Develop and manage the organization's editorial and communications calendar, ensuring alignment with key events, campaigns, and organizational priorities.
  • Coordinate the execution of communication campaigns across various channels (email, social media, website, PR) by collaborating with pertinent members of the communications team.
  • Ensure deadlines are met for all communications projects, including content creation, approvals, and distribution.
  • Track the progress of ongoing campaigns and adjust tactics as needed to achieve desired outcomes.
  • Report on KPIs from campaigns to inform adjustments as needed.

50%

Copywriting

  • Write and edit content for newsletters, press releases, and other communication materials.
  • Create compelling messaging for marketing collateral, including brochures, flyers, and event materials, in collaboration with the graphic design lead.
  • Collaborate with the Director of Communications and Outreach to develop key messages for public relations and advocacy efforts.
  • Ensure consistency in tone, style, and messaging across all written materials.
  • Write tailored messaging to specific email audiences to increase engagement and effectiveness.
  • Analyze email campaign performance metrics and refine strategies to improve results.
  • Research and write blog posts that highlight the nonprofit's mission, programs, and impact, ensuring alignment with the overall communication strategy.
  • Collaborate with program staff to gather stories, data, and insights for blog content.
  • Optimize blog content for SEO to increase visibility and drive traffic to the nonprofit’s website.

30%

Team Management

  • Provide guidance, support, and professional development opportunities to team members.
  • Promote cross-collaboration between departments.
  • Assign projects and responsibilities based on team members' strengths and workload, ensuring an even distribution of tasks and efficient use of skills.
  • Monitor the team's progress on various projects, ensuring deadlines are met and quality standards are maintained.
  • Regularly meet with the Director of Communications and Outreach to ensure that team efforts are aligned with the overall communication strategy and goals.

15%

Miscellaneous

  • Other duties as assigned

5%

Requirements

Education & Experience, Knowledge/Understanding

  • Bachelor’s degree (B.A.) from four-year college or university; or 3-4 years related experience and/or training; or equivalent combination of education and experience.
  • Minimum of four years marketing, communications, social media, fundraising, or public relations experience
  • Experience with project management
  • Working knowledge of social strategy and social media management tools
  • Familiarity with web design
  • Understanding of building brand awareness
  • Understanding of analytics and reporting
  • Valid driver’s license and be insurable by FSL
  • Clear fingerprint background screening through the Department of Public Safety and comprehensive background clearance

Skills

  • Exceptional verbal, written, reading, and listening communication skills
  • Strong interpersonal skills and demeanor with the ability to build rapport and garner trust with internal and external stakeholders
  • Strong planning, organizing and time management skills with the ability to make measurable progress on multiple high priorities simultaneously
  • Strong service orientation
  • Strong proficiency in the use of WordPress
  • Proficient in the use of a PC; in a Windows environment; in the use of the Internet; and in the use of MS Office Applications such as Outlook, Teams, and Word

Abilities

  • Ability to optimize content strategically to drive results
  • Ability to work both independently and collaboratively as part of a team
  • Ability to understand and solve problems by applying intermediate analytical skills to include collecting all the relevant information and data needed to address the problem; organizing, classifying, and synthesizing the data into fundamental issues; from the information, identifying the most probable causes of the problem; reducing the information down into manageable components; identifying the logical outcomes from the analyses of the data collected; identifying the options and solutions for addressing the problems analyzed.
  • Ability to travel up to 35% within Maricopa County, 10% of which statewide as needed
  • Willingness and ability to embody FSL’s core values:
    1. Have passion for our mission
    2. Follow the golden rule
    3. Do the right thing
    4. Begin with a can-do attitude
    5. Find a better way
    6. Be your best

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position.

  • Works in a safe and comfortable environment, well lighted and climate controlled.
  • Requires standing for long periods.

Must be able to lift 25 pounds.