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Director of Earned Media
4 months ago
Job Title: Director of Earned Media
Location: Washington, DC
Job Type: Full-Time
About the Role:
The Director of Earned Media works closely with and supports the Vice President of Communications to develop and execute the organization’s multi-tiered earned media strategy, helping to elevate the Lawyers’ Committee’s position as the leading organization on racial justice. The Director must demonstrate a deep commitment to racial justice and social justice, possess strong initiative and drive, work quickly and creatively, with a track record of success and impact as a media professional. The Director of Earned Media assists in developing and executing the organization’s earned media plan and focuses on leveraging and elevating the organization’s expertise, reputation, and voice in the current environment. Highlighting the organization’s mission, its extensive work to combat injustice, its impact across the country, its expertise on racial justice matters and its wins inside and outside the courtroom are the underlying goals of this critical work.
The responsibility and function of the Director of Earned Media is to develop, implement, measure, and manage an effective and comprehensive earned media strategy, and supervise staff responsible for this area of work. The Director will also manage and mentor internal and external media relations team members and work closely with other members of the communications team, as well as others across the organization to reach the organization’s goals. The Director supports and develops the cultivation of strategic media relationships, works with the Vice President of Communications to identify both long-term and rapid response earned media goals, and creates and executes plans and strategies to meet those goals, works with media relations staff members and program teams to create messaging and narratives on rapidly changing and complex issues.
What You’ll be Doing:
Responsibilities of the Director of Earned Media include but are not limited to:
- Effectively develop and manage execution of the Lawyers’ Committee’s media strategy to position the Lawyers' Committee as a thought leader.
- Mentor and manage staff members focused on media relations and earned media.
- Craft, implement, and track high-impact and effective media campaigns for promoting the organization's work, values, principles, wins, and its work inside and outside the courtroom.
- Proactively seize on and cultivate interview and speaking opportunities for staff to help showcase the organization’s work, expertise, and voice on racial justice matters.
- Identify, secure, and provide one-on-one and group media training opportunities for staff.
- Support and work closely with the staff to elevate the organization’s voice and key messages.
- Proactively solicit insight from team members across the organization to identify current priorities and opportunities for Communications to support.
- Manage outside media consultants and build relationships with top national reporters, producers, correspondents, and editors in support of the Communications department’s goals and deliverables.
- Track, monitor, and report on the outcomes of media initiatives to help determine impact and to help refine strategy.
- Monitor new trends in a rapidly evolving media industry and identify and implement strategies that keep the organization’s media strategy on the cutting edge.
- Write and edit op-eds.
- Draft quotes and talking points for President and Executive Director for interviews and other media opportunities.
- Assist with ensuring effective coverage of the organization’s work in an increasingly fast-paced and rapidly evolving news cycle.
- Assist Vice President of Communications with crisis communications plans and implementation as needed.
- Demonstrate a commitment to diversity and inclusion within the office using a personal approach that values all individuals and respects differences.
Minimum Requirements and Competencies:
- Bachelor’s degree in journalism, public relations, or communications preferred or a combination of 4 years education and experience.
- Minimum 10 years of relevant experience in press, communications, or media
- Understanding and experience with the media landscape and coverage in relationship to social and racial justice issues and non-profit organizations.
- Established relationships and ability to build relationships with reporters and editors.
- A minimum of 5 years of leadership, supervisory or project management experience.
- Ability to lead, motivate, and mentor team members, and an ability to collaborate with staff across teams.
- Pursuing opportunities to tell the stories of client and communities impacted by the organization’s work.
- Excellent writing and editing skills.
- Strong attention to detail and a commitment to excellence.
- Solid and well-articulated commitment to social justice.
- Track record as a problem solver with the ability to manage multiple priorities.
- Experience with online tools including Cision, Canva and WordPress, in addition to social media sites including, but not limited to, Twitter, Instagram, Facebook and LinkedIn.
- Ability to translate complex concepts for broad audiences.
- Ability to thrive in a fast-paced and dynamic environment.
- Ability to shepherd projects from inception to completion.
Supervisory Responsibility:
This position manages media positions assigned to the Communications Department.
Ready to Make an Impact? If you are passionate about civil rights, racial justice, and promoting diversity, equity, and inclusion, we want to hear from you. Join our mission to drive positive change and contribute to our dynamic team
Apply Today: Be part of the force for civil rights and make a lasting impact. Submit your application to help us create a more equitable and inclusive world.
Commitment to Diversity and Inclusion: The Lawyers’ Committee embraces diversity and inclusion in our workplace. We strongly encourage candidates of color and candidates from underrepresented communities to apply. The Lawyers’ Committee does not discriminate on the basis of actual or perceived race, religion, color, national origin, ancestry, disability, medical condition, marital status, sex, age, sexual orientation, gender identity or expression, family responsibility, personal appearance, genetic information, matriculation, political affiliation, or any other status protected under law.
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