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Director of Marketing

2 months ago

Fort Lauderdale, United States Vitana DSO LLC Full time
Job DescriptionJob DescriptionDescription:

OVERVIEW OF ROLE:

As a rapidly growing organization, we are looking for a dynamic, data-driven and growth-oriented Director of Marketing with great leadership & communication skills. We look for smart, reliable and capable people and provide them with opportunities to reach their potential. The Director of Marketing will report directly into the CEO and provide leadership over all marketing related activities for both corporate and our partner dental practices. This role requires a balance of strategic thinking as well as rigorous execution. The Director of Marketing will lead corporates positioning in the market as well as drive organic growth for multiple dental practices across a number of states.


RESPONSIBILITIES

  • Collaborate with executive leadership to define the organization’s long-term mission and goals; identify ways to support this mission through marketing
  • Lead the organization’s positioning in the market
  • Identify & establish Key Performance Indicators for the organization’s marketing function
  • Lead the planning and execution of industry conferences, sponsorships and events
  • Develop and manage a complex marketing budget
  • Lead the social media strategy for the organization
  • Optimize & maintain the company website
  • Develop and maintain promotional content (e.g., video, print)


Partner Dental Practices

  • Oversee the development & execution of marketing strategies/plans for our partner dental practices across (1) Website optimization (2) Search Engine Optimization (3) Paid Media advertising (4) Social Media Management (5) Online review management
  • Collaborate and coordinate with external marketing agencies on behalf of the partner dental practices
  • Lead the development of annual new patient targets and the required marketing budget for multiple partner dental practices
  • Work with partner dentists & their business/office managers to achieve new patient targets
  • Establish a dashboard and report on key performance indicators and targets for partner dental practices
  • Monitor marketing spending to ensure all commitments and expenditures are accurate and within budget for partner dental practices
Requirements:


  • 5-7 years progressive B2C marketing experience
  • Experience working in a multi-site healthcare organization OR strategy & account management services at an agency OR in a marketing division within a client service focused organization
  • Exceptional project management abilities including managing budgets, deadlines, partners, and clients
  • Experience in interpreting data and storytelling
  • Strong business acumen, interpersonal and communication skills
  • Track record of implementing marketing programs to drive business growth and retain patients/customers
  • Strong team orientation and leadership through influence skills: understand and promote interdepartmental approach to problem solving; understand the value of bridging communication gaps

EDUCATION REQUIREMENTS:

  • Bachelor’s Degree in marketing, Business Administration, or related field
  • MBA a plus but not required

BENEFITS:

  • Competitive base compensation
  • Performance based incentives
  • Paid Time off
  • Opportunity for career growth
  • Hybrid work model
  • Laptop / Cellphone
  • 401K
  • Medical

YOU WILL LOVE THIS JOB IF YOU ARE:

  • Looking to take on a high degree of ownership
  • Energized & excited about building and shaping a Marketing function
  • Curious & ambitious
  • A strong team player
  • Data-driven
  • Willing to roll up your sleeves to get the job done