Marketing & Communications Manager at Blake Street House
2 months ago
The Marketing & Communications Manager will lead internal and external communication efforts. The position is instrumental in crafting effective external communication strategies to drive membership, food & drink, and wellness sales, and generate general interest in our brand. The position will lead internal communication to keep our Members informed and engaged within the BlakeSt community. The Marketing & Communications Manager will analyze data to better understand various audience segments and develop appropriate communication plans for each.
Pay: Commensurate with experience.
Benefits/Perks:- Medical, Dental, Vision Benefits for Full-Time Employees.
- 401k match for Full-Time/Part-Time Employees after 2 months of service (must be 21 years or older).
- Employer paid Short-Term/Long-Term Disability and Life Insurance benefits.
- Employee Assistance Program, Bicycle Share Program.
- 50% discount at Ropeswing establishments for employees and up to 1 guest.
- Access to Blake Street House Gym and other amenities.
Additional details concerning Benefits/Perks will be provided at time of employment.
Responsibilities- Evaluate current market trends and needs to establish marketing initiatives that promote sales.
- Work with the Director of Membership to create audience segments in the CRM platform. Craft appropriate messaging directly to those segments.
- Conduct monthly ad and marketing analytics reports to determine where people are visiting from, what pages they are visiting, identify our audience, and strategize how to reach them.
- In collaboration with the Director of Membership, create and manage supporting frameworks for membership strategy initiatives.
- Compose and analyze internal communications for Members, and ensure that messages, whether negative or positive, are communicated in the most effective way possible.
- Attend Member events and speak with Team members and Department Directors to collect story ideas, event details and updates for Members.
- Write and publish editorial articles, referred to internally as “Stories from Our Community”, and publish accordingly in the relevant platforms.
- Plan social media strategy to reach new audiences. Use social media ads to target new Members.
- Strategize on community engagement and outreach opportunities, and attend industry events to ensure that BlakeSt is represented to drive sales.
- Conduct regular evaluations of the BlakeSt brand, and any sub-brands, to ensure they are always represented as the leaders in the market.
- Assist the operations team in the development of sub-brands and graphics for concepts such as the annual backyard transformations and pop-up bars.
- Connect with event presenters, artists, etc. for details on monthly events to ensure accuracy in copy.
- Write monthly event copy, design posters and flyers, and design and send weekly and monthly newsletters.
- Strategize marketing initiatives in collaboration with department heads to drive revenue in all departments, including Food & Beverage and Wellness.
- Coordinate photo shoots for social media, event promotion, and website.
- Conduct regular website updates.
- Recruit ambassadors to introduce new audiences to BlakeSt. Give ambassadors direction and keep them accountable for content production.
- Plays an active role in day-to-day management of House operations.
- Self-manage. Follow attendance policy, clock in/out appropriately, adhere to dress code, be proactive in accomplishing duties, and adhere to Company policies and procedures.
- All other duties as assigned by the Director of Membership.
- Strong computer skills and the ability to monitor numerous software tasks.
- High energy, positive, professional attitude, takes pride in work.
- Strong writing/communications skills.
- Possesses strong qualities of integrity, credibility, and commitment to company mission.
- Possess a sales mentality to promote BlakeSt services and products.
- Excellent multitasking skills; strong organizational ability, time management and detail orientation.
- Must be able to work mornings, evenings, and weekends.
Employment is contingent upon completion of a satisfactory background check.
In our commitment to wellness in the community, Ropeswing is proud to offer a smoke-free environment for all of our guests and employees.
*Ropeswing is an Equal Opportunity Employer, and we value diversity. All employment is based on merit, qualification, and business need.*
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Bentonville, United States Ropeswing Hospitality Group Full timeWhat You'll Do The Marketing & Communications Manager will lead internal and external communication efforts. The position is instrumental in crafting effective external communication strategies to drive membership, food & drink, and wellness sales, and generate general interest in our brand. The position will lead internal communication to keep our Members...
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Bentonville, United States Ropeswing Hospitality Group Full timeWhat You'll Do The Marketing & Communications Manager will lead internal and external communication efforts. The position is instrumental in crafting effective external communication strategies to drive membership, food & drink, and wellness sales, and generate general interest in our brand. The position will lead internal communication to keep our Members...
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