Communications Manager

2 weeks ago

Bonita Springs, United States CENTER FOR THE ARTS BONITA SPRINGS DBA Arts Bonita Full time
Job DescriptionJob DescriptionBenefits:
  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Employee discounts
  • Health insurance
  • Opportunity for advancement
  • Paid time off
  • Vision insurance

The Communications Manager plays a pivotal role in shaping and executing Arts Bonitas marketing, content, and public relations strategy, driving audience and membership engagement, program revenue, and organizational visibility to further Arts Bonitas mission and vision.

RESPONSIBILITIES

CONTENT CREATION & OVERSIGHT
  • Maintain the Arts Bonita website with regular updates to ensure current information, including posting articles and providing customer service for the Member News section.
  • Serve as editor of Arts Bonitas blog, writing and compiling entries highlighting current news from Arts Bonita and member individuals and organizations; maintain a regular blog posting schedule.
  • Manage the organizations social media presence and strategy: creating and posting regular content, collaborating with staff to highlight special initiatives, and cultivating enhanced visibility and engagement opportunities.
  • Create and send regularly recurring email communications to increase engagement, including member e-newsletters.
  • Leverage Arts Bonitas communications channels to promote and increase visibility for articles, videos, and other content.
  • Collaborate with the membership team to highlight membership benefits through Arts Bonitas communications channels.
  • Understand Google Ads, Google Ad Grants, and Google Analytics to effectively drive traffic to Arts Bonita's website and increase awareness of our organization.

PUBLIC RELATIONS
  • Develop and implement public relations strategies to enhance Arts Bonita's reputation and visibility.
  • Cultivate relationships with media outlets, journalists, and influencers to secure coverage and promote Arts Bonita's programs and initiatives.
  • Draft press releases, media pitches, and other communication materials to effectively communicate Arts Bonita's message to external stakeholders.
  • Monitor media coverage and social media mentions, providing regular reports and analysis to inform future strategies.

PROGRAM MARKETING
  • Work with the Marketing Director to develop specific marketing strategies for all programs.
  • Execute marketing plans for Arts Bonitas programs to drive revenue and engagement, focusing on email and other digital marketing strategies and channels.
  • Manage website presence for all Arts Bonita programs; coordinate with information and digital asset manager on program website infrastructure.
  • Collaborate with programs, development, and other internal teams to develop program marketing messaging and coordinate marketing timelines.

DATA, STRATEGY, AND ANALYSIS
  • Manage organizational email and digital content calendar, collaborating across departments to balance messaging priorities.
  • Manage Arts Bonitas bulk email program, maintaining a segmented email list and using bulk email data to inform continued bulk email developments.
  • Track and analyze results of program and content marketing strategies to inform and refine future marketing efforts.
  • Collect and share regular website usage and performance statistics, collaborating with information and digital assets manager to track and analyze data.

QUALIFICATIONS
  • Excellent writing, editing, and proofreading ability
  • Committed team player with outstanding cross-departmental collaboration skills
  • Strong follow-up and time management skills, including the ability to manage multiple projects
  • Entrepreneurial spirit and a creative and positive approach to problem-solving
  • Willingness to work some weekends and weeknights to capture Arts Bonitas events and programs.

EDUCATION AND EXPERIENCE PREFERENCE
  • Bachelors degree or relevant experience required
  • Minimum of three (3) years of communications and marketing experience, preferably in the arts, culture, and/or education
  • Strong knowledge of Microsoft software (Outlook, Word, Excel, and PowerPoint) required
  • Proficiency in email marketing and social media is required
  • Experience with digital media, including video creation and editing, preferred
  • Experience with Content Management System (CMS) preferred
  • Knowledge and appreciation of music, theater, or the arts are preferred

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