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Social Media/Brand Manager

4 months ago

Cincinnati, United States Gearsupply Full time
Job DescriptionJob DescriptionDescriptionSocial Media Management:
  • Content Creation and Posting:
    • Develop and design posts and reels for Gearsupply’s social media platforms.
    • Collaborate with the warehouse, marketing team, and key stakeholders to determine content that will generate viable leads.
    • Schedule and manage posts using Hubspot or Instagram directly.
    • Maintain a posting schedule:
      • LinkedIn: 2-3+ posts per week
      • Instagram: 5-7 posts/reels per week, including stories and engagement
      • Facebook: 4-6 posts per week
    • Post relevant content in specific Facebook groups (Everything Used AV & Everything Used AV Europe).
  • Community Management:
    • Monitor and maintain the Instagram inbox, forwarding pertinent information to the sales team.
    • Update Instagram highlights, LinkedIn headers, and profile photos.
    • Prospect potential new clients on social media.
    • Increase following and engagement across all social media platforms.
  • Other Social Media Channels:
    • Manage other social media channels as needed (refer to Emmy for Startup Grind).
    • Purchase video equipment as required.

Design and Marketing:
  • Asset Management:
    • Maintain and update the marketing asset database.
    • Create and maintain a brand kit and updated media kits.
    • Manage the inventory of all branding elements (colors, fonts, logos).
  • Design Tasks:
    • Design various company materials including email signatures, business cards, promo materials, and trade show designs.
    • Develop new company logos as needed (examples: Gearguru, Gearpromise, Gearsupply Direct).
    • Design and manage company merchandise (T-shirts, hats).
  • Email Marketing:
    • Create and send bi-weekly Gearblast emails.
    • Develop product recommendation emails.
  • Video/Photo Production:
    • Photograph company events, outings, and new employees.
    • Produce video testimonials for the careers page.
    • Create training videos and event videos.
    • Capture photos and videos for Startup Grind


QualificationsRequirements:
  • Proven experience in social media management and content creation.
  • Strong design skills and proficiency in design software.
  • Experience with email marketing platforms.
  • Excellent communication and organizational skills.
  • Ability to manage multiple projects simultaneously.
  • Proactive and able to work independently.

Preferred:
  • Experience in the AV industry or related fields.
  • Familiarity with Hubspot and social media scheduling tools.
  • Knowledge of current social media trends and best practices.


Benefits
  • Competitive base salary plus performance based bonus opportunities.
  • Comprehensive benefits package, including health, dental, and vision insurance (available day one), and paid time off.
  • Opportunity to work with a passionate and dynamic team at the forefront of the used professional A/V market.
  • Career growth potential in a rapidly expanding company with a strong commitment to employee development.
  • Vibrant workplace in the heart of Cincinnati's Over-the-Rhine district, minutes from Findlay Market.
  • Be part of an award-winning culture recognized for its excellence & growth:
    • Purpose Job's "Companies with the Best Culture" 2023 & 2024
    • Cincinnati Business Courier's Fast 55 Finalist 2023 & 2024
    • Cincinnati Business Courier's Best Places to Work
    • Cincinnati Business Courier's Top 24 Start-Ups to Watch


About GearsupplyGearsupply is the leading online marketplace for buying and selling AV equipment. Our mission is to provide buyers with the most comprehensive inventory of listings and to provide sellers with maximum exposure all across the internet. By focusing on customer service, a safe payment process, and reliable shipping partners, we strive to provide the best online marketplace all while keeping our fees significantly lower than alternatives.