Vice President for Marketing

2 weeks ago

West Des Moines, United States Navigate Wellbeing Solutions Full time
Job DescriptionJob DescriptionVice President for Marketing
Business Unit, Department: Growth, Marketing
Manager: Vice President for Growth
Exempt

We are Navigate
A well-tech company helping organizations create more health and happiness in the employees, clients, and communities we serve. Our purpose is to Do Good Things. For us, these words are more than a catchy mantra. They’re the reason this company was formed and the guiding light for every decision. We’re all at Navigate because we truly want to spark positive change in other people’s lives. Here’s to doing good things – together
Today, Navigate assists hundreds of companies, from start-ups to multinational Fortune 500 corporations, as a leading and preferred wellbeing engagement platform.   Navigate is a catalyst for positive change. We connect individuals to what truly matters – from personal health and mental well-being to career fulfillment and purpose. Our cutting-edge technology and human-centered approach unlocks employee potential, driving higher engagement, productivity, and happiness.  Maximizing benefits, minimizing risks, and creating a culture of happier, more productive people.
We are seeking a highly skilled and experienced Vice President for Marketing who will lead our day-to-day marketing functions as well as the strategy and vision of our brand. This role requires an exceptional leader with a track record in driving marketing contributed pipeline and qualified leads the ability to secure Navigate’s position as a leader in the wellbeing technology industry.

How you contribute to our success
The Vice President for Marketing executes the strategic vision for Navigate’s brand story, credibility and recognition and develops the operational marketing strategies that bring buyers to Navigate.
The VPM is responsible for developing and growing a high performing marketing team. Specifically leading the team in a manner that differentiates navigate in our marketplace through a creative and competitive brand, sales enablement materials and support, content, lead generation, social media, public relations, and advertising strategy. A successful marketing team will drive wellbeing-based technology buyers to Navigate and influence their decision to choose Navigate to meet these needs.
Success for this position is defined by marketing contributed sales pipeline and new recurring revenue sales goal achievement.

Your Responsibilities to the team, our clients and community
  • Work with the VP for Growth, CEO and executive team to develop the marketing strategy for Navigate and all sales channels.
  • Hire and develop the talent needed to execute and deliver on this strategy.
  • Execute and deliver on the marketing strategy as evidenced by marketing qualified leads, sales qualified leads and new sales goal achievement. You will contribute to increasing Navigate’s market share.
  • Provide oversight and direction for the plan development, execution and goal achievement for the following:
    • Branding
    • Public Relations
    • Advertising
    • Demand Generation
    • Market research and data
    • Events and Sponsorships
    • Content
    • Sales Enablement
    • Product knowledge and promotion in partnership with the Director of Product and Strategy
    • Marketing team selection, training, and development
  • Propose a budget for approval and ensure the marketing team operates within the approved budget.
  • Develop sales collateral and train employees on the use of the collateral materials.
  • Provide weekly and monthly reporting on marketing campaigns, activities, events, leads and conversions.
  • Collaborate closely with the sales, product, technology and finance teams to ensure we are always putting our best in the marketplace.
  • Develop relationships with external contacts and vendors that help grow Navigate.
  • Support the client services team in the development and execution of client related materials.
  • Support the product team in the development of materials related to the effective deployment of products as part of the sale and ongoing service to the client.
  • Manage the marketing technology suite to ensure compliance, full and effective use of each solution and that all staff are trained on each solution to use it to its fullest capacity.

Position Requirements
  • Extensive experience in a senior marketing role, building a marketing engine that supports brand recognition and the sales process.
  • Proven track record of achieving marketing contributed revenue goals in the B2B market.
  • Significant experience in the wellbeing industry, preferably the wellbeing-based technology industry.
  • Existing strong network of wellbeing leaders, producers, and vendors.
  • Expert knowledge in all marketing tools and assets, brand recognition and go to market strategies.
  • Experience in fast-paced and high growth environment.
  • People first leadership and management style. Proven ability to mentor and develop talent.

The Navigate Way – Our purpose in three words: Do Good Things

Those three simple words are at the heart of everything we do. They're the reason this company was started and they're the goal of every task and conversation. We're here to better the lives of every employee, customer, company, and community we work with, and in doing so, we hope to inspire others to do the same.

Our team has spent 15 years crafting a culture that challenges each employee to perform at the highest level and fulfil one’s purpose. Our most successful team members use their skills and experience to make a difference and do good things for others.

We live our family values that have helped shape our culture:
  • Deliver the Boom
  • Everybody Love Everybody
  • We are Family
  • Inspire & Innovate
  • Embrace Change
  • Growth is Great
  • Efficient & Effective
  • Give Back

Experience & Education needed for success in this role
Experience
A minimum of ten years’ experience successfully executing marketing strategy in the wellbeing industry.
Periodic travel is expected in this role.
Education
Bachelor’s degree in marketing or related business degree and experience.
Physical & Working Environment
Standard office work environment. Minimum ability to lift push and pull 10lbs for event booth set up.
Navigate Wellbeing Solutions is an Equal Opportunity Employer. In compliance with the Americans with Disabilities Act, Navigate Wellbeing Solutions will provide reasonable accommodations to qualified individuals with disabilities and encourages prospective employees and incumbents to discuss potential accommodations with Navigate. Post offer, Pre-employment background screenings are required.

 
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