Brand Manager

2 weeks ago

Cary, United States SBM Life Science Full time
Job DescriptionJob Description

Job Summary:

SBM is seeking a passionate Brand Manager to manage an existing portfolio of Lawn and Garden solutions, actively driving the in-market performance of your portfolio for sales and margin growth. The Brand Manager will also be responsible for the development of innovative solutions for unmet consumer needs in an omni-channel business. The Brand Manager is instrumental in achieving the business team’s targets within the budgeted expenses and thus contributes significantly to the overall success of the company and the achievement of its financial and business objectives.

About You:

You are a passionate consumer marketer and want to own your business. You are a problem solver that embraces leverage technology where it delivers better benefits for consumers, and you know that nothing is more important than hard work and attention to detail. You believe in developing a strategy and then energizing and engaging cross-functional teams to deliver results. You appreciate, and know, that there is real beauty in simplicity, but simplicity is extremely difficult to deliver. You have excellent communication skills and will push for great outcomes while giving others the credit.

Essential Functions and Responsibilities:

  • Define, develop, and implement the marketing plan providing a three-year plan and strategic direction to set marketing and innovation strategies to address the short-, mid-, and long-term opportunities in the DIY Lawn and Garden industry
  • Analyze product and market performance of the assigned segments in priority channels with the ability to build businesses cases for expansion into new channels
  • Work with the Communications and Sales teams to define, develop, and implement advertising and promotional programs as part of the overall marketing plan
  • Research and leverage consumer insights to understand motivations, pain points and benefits that drive relevance and modernity to the prescribed product lines
  • Lead and engage with cross functional team to develop and commercialize breakthrough, innovative products that feature clear unique selling propositions
  • Develop deep customer understanding and insights on business, including customer visits, store, and consumer interaction that will drive a meaningful ‘feel’ of what’s right for the consumer target(s) in your portfolio of products
  • Manage the portfolio by means of Portfolio Analysis and work out recommendations on Life Cycle Management (LCM), Portfolio Consolidation / Rationalization / Optimization to enhance overall profitability and growth opportunities
  • Work closely with Commercial Operations, Regional Sales, and National Account Teams to establish and maintain consistency between Portfolio & Brand Strategies, Marketing Plans and Commercial and Channel Strategies and support the sales activities.
  • Manage expenses and budgets assigned to this position and support the annual budgeting processes as well as other global or local projects
  • Prepare to lead Associate Brand Manager(s) on an as needed basis
  • All other duties as assigned

Qualifications:

Education:

  • Bachelor’s degree in business, Marketing, Communications, or related field
  • MBA or equivalent experience highly preferred

Work Experience:

  • 3-5 years of marketing and product experience
  • Deep analytical experience in launching successful new products, and management of portfolio through LCM, portfolio analyses and rationalization/optimization.
  • Consumer package good industry experience

Required Skills/Abilities:

  • Interpersonal & leadership skills to ensure positive relationships with key internal and external stakeholders.
  • Strong financial skills paired with sound commercial understanding.
  • Excellent oral, written and network communication skills to effectively inform and influence sales and product management teams.
  • Ability to excel in a team-based environment.
  • Desire to work in a fast-paced, entrepreneurial, and dynamic environment.

Compensation & Benefits:

We offer a competitive salary and comprehensive benefits package including Health, Vision, and Dental Insurance, Health Savings and Flexible Spending Accounts, Employee Assistance Program, 401K + Match, Paid Time Off and 15+ Paid Holidays, etc.

About the Company:

SBM Life Science is a French owned organization, based in Lyon, France. The organization exists to reconnect people with nature. The company’s three divisions span crop protection to lawn and garden care. The company products help consumers cultivate, nurture, and beautify their garden and outdoor living spaces. The US Headquarters are in Cary, NC, which is home to both the Bioadvanced and Natria brands, where the organization develops solutions that harmonize nature with science, performance with responsibility.

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