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Product Marketing Manager

4 weeks ago

Northbrook, Illinois, United States Medline Full time
Job Summary
As a Product Marketing Manager for Medline's Orthopedic Implant Division, you will report to the Sr. Manager, Product Marketing, and be responsible for managing all marketing projects for the Medline UNITE - Foot & Ankle division. Your key responsibilities will include assisting with the development of marketing plans, programs, and materials, serving as a subject matter expert to execute marketing projects and facilitate marketing events, and leading the development of instructional surgical videos, surgical technique PDFs, product animations, product literature, advertising campaigns, presentations, and sales training materials.

Key Responsibilities
  • Support the Sr. Manager, Product Marketing, in developing marketing plans, programs, and materials.
  • Act as a subject matter expert to execute marketing projects and facilitate marketing events.
  • Lead the development of instructional surgical videos, surgical technique PDFs, product animations, product literature, advertising campaigns, presentations, and sales training materials.
  • Create and manage tools and resources used by the sales team and customer end-users, including inventory control and order forms.
  • Develop and maintain content for the website and mobile app.
  • Manage division social media pages, including creating and scheduling content.
  • Manage all communications for sales reps, CRM database, and internal stakeholders for product news and announcements.
  • Organize, track, and report on the status and budget for all marketing projects; process marketing vendor invoices.
  • Manage printed literature inventory and orders through both Product Support and On-Demand printing.
  • Assist sales reps and managers with customer inquiries regarding product positioning, competitive comparisons, and overcoming objections.
Requirements
  • Bachelor's degree.
  • At least 2 years' experience with Product Management, Marketing, or Business.
Preferred Requirements
  • MBA.
  • At least 2 years' experience in the orthopedic implant marketing or product management-foot and ankle or extremities.
  • Previous experience in Healthcare or Clinical Setting.