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Social Media Specialist

2 months ago

American Fork, United States Good Earth Markets Full time
Job DescriptionJob DescriptionSalary: $20/hr


Good Earth Markets is Utah's original natural foods and supplements store with 7 locations throughout northern Utah. We are locally owned and have been committed to empowering our friends and neighbors to live healthier since 1973

We are looking for an experienced Social Media Specialist to join our Marketing team. This individual will report directly to the head of Marketing and will manage all social media channels, maintain the social media content calendar, analyze performance data, and assist with other marketing tasks, events, and projects as needed.

This position is 100% in office at our headquarters in American Fork, UT (no agencies or multi-brand managers). Please include examples of your work in social media with your application


Key Job Duties:

  • Management of all Good Earth Markets social media channels
  • Engage with content and messages during store business hours and as needed
  • Populate and maintain the company social media content calendar
  • Create, schedule, and post high value content regularly to Good Earth Markets social media
  • Develop and manage influencer and business partner relationships and collaborations
  • Ensure content adheres to brand guidelines and ethical, legal, and regulatory standards
  • Manage employee and influencer UGC strategies
  • Actively learn about products, services, and other aspects of a natural wellness lifestyle to ensure that social media content is both accurate and educational
  • Stay up to date on current social media trends
  • Consult with management, employees, and customers regularly to generate new ideas, execute campaigns, and obtain feedback


Required Skills and Experience:

  • 2 years of experience creating and managing planned social media content
  • 1 year of experience using Meta Business Suite (Facebook and Instagram), TikTok, YouTube, and Pinterest
  • Experience with Canva, CapCut, Adobe Suite and/or other content design tools
  • Background in the natural health and wellness industry strongly preferred
  • Experience with Instagram Reels, TikTok, YouTube Shorts or other short form video
  • Documented success growing social media accounts for a business highly preferred
  • Experience with photography, modeling, staging, lighting, and image composition preferred
  • Strong analytic, verbal, and written communications skills


Schedule/Compensation:

  • Part-time, flexible hours up to 25 hours a week, Monday-Friday, weekend availability
  • $20/hr


Good Earth is a proud promoter of employment opportunities to our Military and Veterans. We, an equal opportunity employer, do not consider any protected traits (e.g., race, creed, color, religion, gender, national origin, non-job-related disability, age, or any other protected trait) when hiring—under federal, state and local laws.