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Marketing Strategist

1 month ago

Saint Louis, United States Percepta House Full time
Job DescriptionJob Description

Job Title: Marketing Strategies Manager

Location: Saint Louis, MO

Department: Marketing

Reports To: Director of Marketing

Position Summary: We are seeking a dynamic and experienced Marketing Strategies Manager to join our team. The successful candidate will be responsible for developing, implementing, and optimizing comprehensive marketing strategies that drive brand awareness, customer engagement, and revenue growth. This role requires a blend of creativity, analytical skills, and strategic thinking to deliver effective marketing campaigns across various channels.

Key Responsibilities:

  1. Strategy Development:

    • Develop and implement marketing strategies aligned with the company's business goals and objectives.
    • Conduct market research and analyze trends to identify opportunities and threats.
    • Define target audiences and develop detailed customer personas.

  2. Collaboration and Leadership:

    • Work closely with cross-functional teams including sales, product development, and customer service to ensure cohesive marketing efforts.
    • Lead and mentor a team of marketing professionals, providing guidance and support to achieve departmental goals.

  3. Budget Management:

    • Develop and manage the marketing budget, ensuring cost-effective allocation of resources.
    • Track spending and return on investment (ROI) for all marketing activities.

  4. Brand Management:

    • Ensure brand consistency across all marketing materials and communications.
    • Develop and maintain brand guidelines and standards.

  5. Customer Engagement:

    • Develop and implement strategies to enhance customer experience and engagement.
    • Utilize CRM tools to track customer interactions and gather insights.

Qualifications:

  • Strong understanding of digital marketing, social media platforms, SEO, and SEM.
  • Excellent analytical skills with the ability to interpret data and make data-driven decisions.
  • Strong project management skills with the ability to manage multiple projects simultaneously.
  • Exceptional communication and interpersonal skills.
  • Proficiency in marketing software and tools (e.g., Google Analytics, CRM systems, email marketing platforms).
  • Creative thinking and problem-solving abilities.


Job Posted by ApplicantPro