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Community Outreach/social media

4 months ago

Las Vegas, United States MNCP Staffing Full time
Job DescriptionJob DescriptionCommunity Outreach/Social MediaMy Next Career Path Staffing - With over 20 years’ experience in Technology Staffing, MNCP Staffing matches candidates to the culture of an organization as well as required skill sets.
Position Summary:
The Outreach Social Media Specialist is responsible for developing and implementing effective social media strategies to enhance the organization's online presence, engage with the community, and promote events and initiatives. This role requires creativity, strategic thinking, and a deep understanding of social media platforms and trends.Key Responsibilities:
  • Social Media Strategy Development:
    • Develop and execute comprehensive social media strategies to increase engagement, brand awareness, and community outreach.
    • Create content calendars and schedule posts across various social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and others.
  • Content Creation and Management:
    • Produce high-quality, engaging content, including text, images, videos, and graphics, tailored to the audience and platform.
    • Collaborate with the marketing and communications team to ensure content aligns with overall marketing goals and brand voice.
  • Community Engagement:
    • Monitor and respond to comments, messages, and mentions across social media platforms in a timely and professional manner.
    • Foster relationships with followers, influencers, and key stakeholders to build a strong online community.
  • Campaign Management:
    • Plan and execute social media campaigns to promote events, programs, and initiatives.
    • Track and analyze campaign performance, providing insights and recommendations for improvement.
  • Analytics and Reporting:
    • Utilize social media analytics tools to track key metrics and measure the effectiveness of social media efforts.
    • Prepare regular reports on social media performance, highlighting successes, areas for improvement, and actionable insights.
  • Trend Monitoring and Innovation:
    • Stay up-to-date with the latest social media trends, tools, and best practices.
    • Experiment with new features and formats to keep the organization’s social media presence fresh and engaging.
  • Collaboration and Support:
    • Work closely with other departments to gather content, support cross-functional initiatives, and ensure cohesive messaging.
    • Provide training and guidance to staff and volunteers on effective social media practices and policies.
Qualifications:Education:
    • Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
Experience:
    • 2-3 years of experience in social media management, digital marketing, or a related role.
    • Proven track record of developing and executing successful social media campaigns.
Skills and Abilities:
    • Strong understanding of social media platforms, algorithms, and best practices.
    • Excellent written and verbal communication skills, with the ability to create compelling content.
    • Proficiency in using social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms (e.g., Google Analytics, Facebook Insights).
    • Creative thinking and problem-solving skills.
    • Ability to work independently and as part of a team in a fast-paced environment.
Preferred Qualifications:
  • Experience in graphic design or video editing.
  • Familiarity with SEO and content marketing principles.
  • Knowledge of online community engagement strategies.
Work Environment:
  • Primarily office-based, with the possibility of remote work.
  • May require occasional evening or weekend work to cover events or respond to urgent social media issues.