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Social Media Strategist

2 months ago

Las Vegas, United States The Ladders Full time
WHO WE ARE
Reflex Media is a next-generation high-tech marketing company led by our Founder & CEO, an MIT alumni. Our business is as much data, software, and artificial intelligence as it is business operations and customer service. We also create at the forefronts of psychology, economics, music, literature, art, fashion, cinematography, and the science of marketing. Our company culture can best be described in three words: growth, passion, and excellence. Our Founder, who subscribes to the philosophy "what cannot be measured cannot be managed," is committed to creating an environment where the opportunity to grow is unbounded. As a company where you get back as much as you put in, we are best suited for individuals looking not for a job but rather an opportunity to grow and significantly add. In short, we are a company where superstars are developed.

WHO WE'RE LOOKING FOR
  • Brand Advocates: Individuals who deeply understand and align with the Seeking.com brand, embracing our mission and our innovative approach to modern dating and hypergamy.
  • Passionate Professionals: Enthusiastic team members committed to fostering meaningful connections and aiding others in finding relationships that align with their ambitions and desires.
  • Ambitious Learners: Driven candidates who are not only eager to learn and grow but are also ready to continuously expand the boundaries of their capabilities.
  • Innovative High Performers: Professionals who excel beyond conventional boundaries, introducing innovative, outside-the-box solutions and ideas.
  • Proactive Communicators: Exceptional communicators who thrive on feedback and are eager to make substantial contributions to the company.
  • Resilient Problem Solvers: Individuals who show great endurance and flexibility in the face of challenges, coupled with a strong ability to think critically and solve complex problems effectively.
  • Adaptable Innovators: People who can swiftly adjust to new conditions and challenges while continuing to drive forward-thinking solutions and improvements.
CAREER OPPORTUNITY

We have an immediate opening for a full-time Social Media Strategist to join our marketing team and lead our social media efforts.

As our Social Media Strategist, you will be responsible for our Brands across all social media platforms, including Facebook, Linkedin, Twitter, Snapchat, and YouTube, with greater emphasis placed on Instagram and TikTok.

You will work closely with our CEO and our Chief Marketing Officer and lead our social media team. You will explore, develop, and execute marketing strategies for each social media channel and/or emerging social platforms, taking into consideration trends and market sentiments.

Additionally, you will build and manage a team of social media content producers and work closely with our content marketing production team to oversee the creation and dissemination of viral content. Your role will be crucial in shaping our brand's digital narrative, executing campaigns, forging partnerships, and steering the creative direction of our social media efforts.

The ideal candidate will be a strong leader, a self-starter, a team player, and work well in a fast-paced environment.

ESSENTIAL DUTIES & RESPONSIBILITIES

Work cross-functionally with our Executive, Public Relations, Human Resources, Creative Department, Digital Marketing, and other teams to develop and execute Seeking.com's social media effort company-wide

Strategy Development
  • Constantly monitor and identify relevant trends, quickly integrating them into our social media strategy to keep our brand current and engaging.
  • Develop and implement comprehensive social media strategies to increase brand visibility and engagement across all social media platforms, with emphasis given to Instagram and TikTok.
  • Develop and script video content and ideas, ensuring they align with our overall social media strategy.
  • Stay abreast of trends and advancements in social media tools, platforms, and strategies to keep our brand at the forefront of the luxury dating industry.
Campaign Development
  • Craft and oversee the execution of innovative social media campaigns that resonate with our target audience and reflect our brand's luxury ethos
  • Identify and secure partnerships with influencers, brands, and other stakeholders to amplify our reach and enhance our brand positioning
  • Collaborate with the production team to develop and execute both original content ideas and those provided by others, ensuring alignment with our overall social media strategy
  • Engage with our community by developing content that promotes interaction, increases followers, and encourages community growth.
Campaign Management
  • Continuously analyze performance metrics and optimize strategies to ensure maximum effectiveness and ROI on social media campaigns.
  • Analyze and interpret data to derive actionable insights that optimize social media performance.
Leadership
  • Provide strategic guidance and mentorship to the social media team, fostering professional growth and development, setting clear goals for each member of the team, and ensuring accountability.
QUALIFICATIONS AND EXPERIENCE
  • Proven experience (5+ years) as a Social Media Strategist, Manager, or similar role with a focus on luxury brands, ideally in the lifestyle, fashion, or dating industries.
  • Demonstrable experience managing and growing brands on social media platforms, with specific emphasis on Instagram and TikTok, with a strong understanding of each platform's best practices and audience engagement strategies.
  • Innovative and creative thinker who can both develop a strong vision and execute it.
  • Strong critical thinking and problem-solving skills, with an ability to generate fresh ideas for content and campaigns.
  • Exceptional communication and collaboration skills, capable of working with cross-functional teams and external partners.
  • Excellent leadership skills with experience managing teams and developing professionals.
  • Must be knowledgeable and experienced in understanding social media algorithms, with a deep knowledge of optimal posting tactics for platforms like Instagram. and TikTok to effectively optimize our posting strategy.
  • Bachelor's degree in Marketing, Communications, Psychology, or a related field.
BENEFITS AND PERKS
  • 99% coverage of our medical base plan, dental, and vision insurance
  • 65% coverage of our medical base plan, dental, and vision insurance for qualified dependents
  • 100% coverage of short-term disability, long-term disability, and life insurance for qualified employees
  • Discounted gym membership to EOS Fitness in Las Vegas
  • 50% 401(k) match up to 6% per month
  • Flexible Spending Account (FSA)
  • Flexible paid time off
  • Company and team events
  • And so much more

EQUAL OPPORTUNITY EMPLOYER
Reflex Media is an equal-opportunity employer committed to diversity and inclusion in the workplace. We strictly prohibit discrimination of any kind. Candidates are encouraged to apply for qualified positions regardless of race, color, sex, religion, sexual orientation, national origin, disability, genetic information, or any other protected characteristics as outlined by federal, state, or local laws. Reflex Media's hiring decisions are based solely on qualifications, merit, and the needs of the company. All offers of employment are contingent upon the completion of a full background and reference check.