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Social Media Coordinator

2 months ago

Atlantic City, United States Ocean Casino Resort Full time
Job DescriptionJob Description

The Social Media Coordinator will develop, execute and leverage mobile and social media efforts to grow market share and expand brand awareness.

Position Responsibilities

  • Responsible for providing overall support for Internet Marketing initiatives, such as but not limited to research, strategy and implementation of emerging forms of digital media and social media.
  • Helps build and maintain all social media platforms, including but not limited to Facebook, Twitter, Google+, YouTube, Instagram, Snapchat as well as, new/emerging platforms.
  • Helps with planning, development and implementation of social media strategies, content calendars, and tactical plans, ensuring that all social media messages, measurements and content are relevant to target audience.
  • Attends events and promotions to gather content for social channels.
  • Supports the greater marking Department through copy writing, photography, interviews and other related activities.
  • Develop, execute and leverage mobile and social media efforts to grow market share and expand brand awareness.
  • Understands current trends, technologies and advancements in social, mobile and online review sites.
  • Assist with measurement and evaluation of social and mobile program success.
  • Support advertising team to ensure alignment between digital and traditional media communications.
  • Monitor online reviews on sites such as TripAdvisor, Yelp, Online Travel Agency sites, etc.
  • Maintain up-to-date web content.

Essential Functions

  • Exposure to casino related environmental factors including but not limited to secondhand smoke, excessive noise, and stress related to servicing customers in a high pressure and fast paced environment
  • Must be able to stand for an entire shift and be able to move throughout the Casino/Hotel areas
  • Must be able to work holidays and weekends, as well as flexible shifts and/or unusual hours
  • Must be able to lift/push/pull up to 25 lbs

Requirements

  • Bachelor’s degree in Marketing or related field.
  • Two – Three years working experience in site content management, online marketing and social media marketing in a B2C capacity. Hospitality and gaming experience preferred.
  • Must demonstrate effective writing and editorial skills.
  • Ability to handle multiple projects and deadlines.
  • Experience working with an online contact management system a plus.
  • Must possess strong communication skills and teamwork skills.
  • Ability to work independently and proactively utilize data to drive results.
  • Must be willing to work nights and weekends.
  • Other duties as assigned.

Benefits

  • Free meal on shift
  • Training & Development
  • Health Care Plan (Medical, Dental & Vision)
  • Retirement Plan (401k,)
  • Life Insurance (Basic, Voluntary & AD&D)
  • Paid Time Off
  • Free Parking