Director of Product, Data Delivery

2 months ago

Atlanta, United States AnalyticsIQ Full time
Job DescriptionJob Description

Director of Product, Data Delivery

AnalyticsIQ – Atlanta, GA/Remote

AnalyticsIQ is the leading people-based marketing data creator & predictive analytics innovator. Our mission is to fuel better outcomes for all by creating reliable & predictive people-based data by blending cognitive psychology with data science. We help B2C & B2B organizations across industries understand who people are, what they do, & why they make decisions to help brands improve marketing & analytic results. AnalyticsIQ is headquartered in Atlanta, Georgia, & employs a growing team of industry experts, data scientists & cognitive psychologists. Our company values CREATE a high standards culture made up of collaboration, respect, ethics, accountability, trust, & excellence. As a member of our team, you will have an opportunity to thrive within an incredible culture that provides market leading solutions, competitive pay & benefits, proven support for work-life balance, a commitment to teamwork, & support for personal & professional growth. We invite you to experience the brilliance

Job Description:

As a Director of Product, Data Delivery, you will be responsible for leading the development & execution of AnalyticsIQ’s data distribution strategy within the AdTech ecosystem. Our goal is to ensure that all clients & strategic partners can quickly, easily, & securely access the AnalyticsIQ data they need, where & how they need it. For example, the delivery strategy may include forging strategic agreements & processes with onboarding partners, digital media platforms, & analytics environments. You will work closely with cross-functional teams to identify & prioritize market opportunities, define product requirements, & drive the product roadmap from conception to launch. Your role will involve analyzing market trends, understanding customer needs, & leveraging data-driven insights to deliver innovative solutions. This position will report to the Vice President of Product Management.

Responsibilities:

  • Formulate & communicate a clear data delivery product strategy aligned with the company's vision & goals.
  • Identify market trends, competitive landscapes, & emerging technologies to inform strategic decisions.
  • Define appropriate product strategies for AIQ's identity assets, data products, & propositions across sales channels & vertical markets related to identity enrichment services.
  • Define & prioritize new data delivery initiatives based on business value, customer needs, & technical feasibility.
  • Develop & maintain a product roadmap that guides the product development lifecycle.
  • Collaborate with cross-functional teams including engineering, marketing, & sales to ensure successful product delivery.
  • Facilitate communication & alignment among team members to drive project execution.
  • Conduct market research, user interviews, & competitive analysis to gain insights into customer preferences & behavior in the digital ecosystem.
  • Utilize data analytics & customer feedback to optimize product performance & user experience. Understand the user persona & buyer persona & develop unique value propositions for both.
  • Work closely with the Data Product Manager to share specific feedback & opportunities related to the individual data attributes AnalyticsIQ creates.
  • Translate business objectives & customer requirements into clear & actionable product requirements.
  • Document user stories, feature specifications, & acceptance criteria to guide development efforts.
  • Drive the development of marketing collateral, sales enablement materials, & customer communication plans to support product adoption.
  • Collaborate with product marketing & partner teams to support content creation, product positioning, pricing & drive Go-To-Market.
  • Define key performance indicators (KPIs) to measure the success & ROI of data delivery strategies.
  • Monitor product performance, analyze metrics, & iterate on product features to drive Build & maintain strong relationships with internal stakeholders, external data delivery partners, & customers.
  • Regularly communicate product updates, gather feedback, & manage expectations to ensure alignment with business objectives.

Qualifications & Skills:

  • Bachelor's degree in business, marketing, computer science, or related field; master's degree preferred.
  • 5+ years of consumer marketing experience with a strong understanding of how offline & digital identifiers work for identity resolution.
  • Strong domain knowledge & tactical experience in the Ad-Tech/Mar-Tech space
  • Proven experience in product management, with a focus on strategy development & execution.
  • Ability to operate & think in terms of the business outcome, end-user experience, the underlying technology stack to drive those experiences & outcomes.
  • Strong analytical skills & ability to translate data into actionable insights.
  • Excellent communication & presentation skills, with the ability to influence & persuade stakeholders at all levels.
  • Experience working in Agile development environments.
  • Demonstrated ability to manage multiple projects simultaneously & drive results in a fast-paced, dynamic environment.
  • Strategic thinker with a customer-centric mindset & a passion for delivering innovative digital solutions.
  • Bonus: Product Management Certification from the Pragmatic Institute
  • Bonus: Previous leadership experience

Competencies:

  • Branding & Positioning
  • Creativity & Innovation
  • Fostering Communication
  • Information Gathering & Processing
  • Integrated Marketing Communications
  • Teamwork

What You Can Expect from Us:

  • A collaborative & supportive company culture with a rewarding work environment
  • Work-life-balance
  • Employee development
  • Room for upward growth within the organization
  • Competitive pay
  • Comprehensive benefits including 100% of family health, dental, & vision
  • 401k with company matching
  • Opportunity to attend a variety of events including company & industry events
  • Paid parental leave
  • Remote working options
  • Paid vacation days that increase with time employed with company
  • Sports & entertainment tickets available to employees
  • Reimbursement towards family fitness club membership

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