Brand and Product Marketing Leader

4 weeks ago

Middlebury, United States Grand Design RV Full time
Job DescriptionJob Description

Grand Design RV is currently looking for a Brand and Product Marketing Leader. As a Grand Design team member in this role, you will be responsible for brand and product marketing including positioning, creative campaigns, and media. The ideal candidate for the Brand and Product Marketing Leader will be responsible for marketing related to Grand Design's Solitude, Momentum, and Influence brands and help translate consumer insights into product realities.

Our Story

Founded in 2012, Grand Design has become one of the fastest-growing RV brands in history and is consistently rated among the highest quality RV manufacturers in North America. Case in point? August 2023 was cause for celebration after Grand Design produced its 250,000th recreational vehicle. "Reaching this mark is not just a testament to the hard work and vision of our incredible team, but it is also a reflection of the trust and loyalty our customers have placed in us," (Don Clark, President and CEO).

"We strive for nothing less than customers for life." As our journey continues, Grand Design remains focused on its mission: to lead the industry in quality and innovation, while fostering a family-like connection among our team members, customers, and dealers.

That's our story and our journey. What's yours?

If you like working in a fast-paced environment, connect with purpose, execute with excellence, and are ready to transform the road ahead, we welcome you to begin your journey by applying today

Key Areas of Responsibility

  • Brand strategy and positioning
  • Leads creative campaigns, content development and production in partnership with the content creation team and outside agencies
  • Helps manage media - search, display, video, etc.
  • Sets plan and timeline for event activation and planning for national, regional, and local shows (Hershey, Tampa, Dealer Open House)
  • Influencer/Ambassador strategy and management
  • Collaborate with Plant Managers and Sales department
  • Define product strategy, innovation roadmaps, and product launches with product managers
  • Define product architecture (key features and benefits, innovation pipeline)
  • Define Value Propositions
  • Inform consumer insights learning plan and translate key learnings into product attributes
  • Analyze NPS/Customer Satisfaction to influence product development
  • Competitive Analysis
  • Trend monitoring & reporting

Education & Experience

  • Bachelor's degree in marketing or related field
  • Must have a minimum of 5 years of marketing experience
  • Strong analytical and problem-solving skills
  • Excellent verbal and written communication skills
  • Excellent organizational skills and attention to detail
  • Excellent time management skills with a proven ability to meet deadlines

Physical Demands

  • Must be flexible to travel, 20% of the time including weekends
  • Able to be in a production environment for a few hours a week
  • Office sitting and standing environment
  • Be in the office 4 days/week

Our Core Values

  • Gratitude - Safely serving team members and our communities through humility and empathy to make our company, communities, and world a better place.
  • Respect - Acting with integrity and transparency because believing in each other is the building block for all other relationships.
  • Accountability - Holding each other to the highest expectations in all we say and do.
  • iNnovation - Striving to be industry-leading with our people, processes, and products.
  • Drive - Determined to exceed the expectations of our team members, vendors, dealers, and retail customers.

At Grand Design, we believe ALL people are leaders and hold each other accountable to high expectations.

Leadership Expectations:

  • Connect with Purpose
    • Be inclusive; seek out different perspectives.
    • Focus on the Customer; put yourself in the customer's shoes.
    • Communicate Clearly; say what needs to be said and listen.
  • Execute with Excellence
    • Explore Possibilities; ask, "What if?" and embrace new ideas.
    • Set Direction; prioritize, plan, and align; balance thinking and action.
    • Drive Results; get the right things done; work with a sense of urgency.
  • Build the Future
    • Transform the Road Ahead; anticipate opportunities; seek new opportunities for continuous improvement.
    • Navigate Change; be agile and flexible; take on new challenges.
    • Inspire Growth; help each other improve; commit to personal development.

If you are the right candidate for this position, as a Grand Design Team Member you will be eligible for the following benefits:

  • Medical, Dental, Vision, Group Life Insurance, Accidental Injury, Critical Illness, Short & Long-Term Disability
  • Health Savings Account (HSA)
  • 401(k) with match
  • Employee Stock Purchase Program
  • Tuition Reimbursement
  • Holiday and Vacation Pay

Grand Design is an Equal Opportunity Employer.



Job Posted by ApplicantPro

  • Brand and Product Marketing Manager

    1 month ago

    Middlebury, United States Grand Design RV Full time

    Want To Feel Appreciated And Respected? If So, Please Read On! Come Join The Grand Design RV Team, Based In Middlebury, Indiana. At Grand Design RV Our Mission Here Is Simple. We Want To Help Create Memorable Stories For Those Who Dare To Dream. Our Vision Of Working Together In The Relentless Pursuit Of a Positive RV Ownership Experience Is Lived Out Each...

  • Brand and Product Marketing Manager

    4 weeks ago

    Middlebury, United States Grand Design RV Full time

    Want To Feel Appreciated And Respected? If So, Please Read On! Come Join The Grand Design RV Team, Based In Middlebury, Indiana. At Grand Design RV Our Mission Here Is Simple. We Want To Help Create Memorable Stories For Those Who Dare To Dream. Our Vision Of Working Together In The Relentless Pursuit Of a Positive RV Ownership Experience Is Lived Out Each...

  • Senior Specialist, Product Marketing

    2 weeks ago

    Middlebury, United States Winnebago Industries Inc Full time

    Are you passionate about products? Do love to be creative and drive strategic marketing initiatives? Winnebago Towables is seeking a Senior Product Marketing Specialist to join our team in Middlebury, IN. The Senior Product Marketing Specialist will function as the marketing subject matter expert for a specifically designated product segment: Towable. This...

  • Product Sampler

    2 weeks ago

    Middlebury, United States Product Connections Full time

    Job Posting: $200 Hiring Bonus when you join our team after completing just 8 shifts! Apply now and start your journey with us while enjoying this limited-time incentive. $20 - $25 per hour Benefits Weekly Pay Flexible Schedule: 2-3 Days Per Week Equipment Reimbursement (where applicable) Training Provided: Online and on-the-job training Benefits: ...

  • Product Presenter

    3 weeks ago

    Middlebury, United States Product Connections Full time

    Job Posting: $200 Hiring Bonus when you join our team after completing just 8 shifts! Apply now and start your journey with us while enjoying this limited-time incentive.$20 - $25 per hourBenefitsWeekly PayFlexible Schedule: 2-3 Days Per WeekEquipment Reimbursement (where applicable)Training Provided: Online and on-the-job trainingBenefits: Medical, Dental,...

  • Brand Ambassador

    4 weeks ago

    Middlebury (village), United States Sandpiper Productions Full time

    Job DescriptionJob DescriptionAbout usJoin our team of professionals and apply for our elite brand ambassador job in Vermont and be part of something great!Starting pay $30.00/hour.Female-owned and known for our professionalism and progressive approach, we specialize in consumer activation and beverage marketing throughout the United States.Our commitment to...

  • Sampling Coordinator

    3 weeks ago

    Middlebury, United States Product Connections Full time

    Job Posting: $200 Hiring Bonus when you join our team after completing just 8 shifts! Apply now and start your journey with us while enjoying this limited-time incentive.$20 - $25 per hourBenefitsWeekly PayFlexible Schedule: 2-3 Days Per WeekEquipment Reimbursement (where applicable)Training Provided: Online and on-the-job trainingBenefits: Medical, Dental,...

  • Marketing Representative

    2 months ago

    Middlebury, United States Marta Nerin - State Farm Agent Full time

    **Benefits**: - Commission Bonus based on sales - Bonus based on performance - Competitive salary - Opportunity for advancement - Paid time off **ROLE DESCRIPTION**: Are you great with people? Be the catalyst of a growth-oriented firm and experience true marketing success with our results driven team. Combine your creativity with our marketing excellence....

  • Shift Leader Dunkin' Donuts

    1 month ago

    Middlebury (village), United States Donuts of Rutland Full time

    Job DescriptionJob DescriptionDescriptionAs a Dunkin' franchisee, we are committed to our employees as much as we are committed to our customers. We value hardworking and enthusiastic employees and we make it a priority to ensure their success.The Shift Leader will be responsible for coaching Crew Members throughout their shift to execute operational...

  • Production Worker

    2 days ago

    Middlebury, United States Peoplelink Staffing Solutions Full time

    Job DescriptionJob DescriptionPeoplelink Staffing has partnered with a PREMIER employer in Elkhart County! Our client, located in Middlebury (just over the State line), is a family owned company with a strong commitment to service, stability, quality and reliability. Our client is a premier metal service center specializing in aluminum products and aluminum...

  • Marketing Representative

    4 weeks ago

    Middlebury, United States Marta Nerin - State Farm Agent Full time

    Job DescriptionJob DescriptionBenefits:Commission Bonus based on salesBonus based on performanceCompetitive salaryOpportunity for advancementPaid time offROLE DESCRIPTION:Are you great with people? Be the catalyst of a growth-oriented firm and experience true marketing success with our results driven team. Combine your creativity with our marketing...

  • Marketing Representative

    1 month ago

    Middlebury, United States Marta Nerin - State Farm Agent Full time

    Job DescriptionJob DescriptionBenefits:Commission Bonus based on salesBonus based on performanceCompetitive salaryOpportunity for advancementPaid time offROLE DESCRIPTION:Are you great with people? Be the catalyst of a growth-oriented firm and experience true marketing success with our results driven team. Combine your creativity with our marketing...

  • Production Worker

    2 days ago

    Middlebury, United States PeopleLink Staffing Solutions Full time

    Job DescriptionJob DescriptionPeoplelink Staffing has partnered with a PREMIER employer in Elkhart County! Our client, located in Middlebury (just over the State line), is a family owned company with a strong commitment to service, stability, quality and reliability. Our client is a premier metal service center specializing in aluminum products and aluminum...

  • Retail Sales Associate

    6 days ago

    Middlebury, United States AT&T - Prime Communications Full time

    *HOURLY BASE PLUS COMMISSION* Sales Incentives are uncapped! With almost 2,000 AT&T stores coast-to coast, Prime Communications is AT&T's largest authorized wireless retailer in the United States, and we want you to join us as a Retail Sales Consultant! A Retail Sales Consultant (RSC) is an ambassador to our extraordinarily large base of customers...

  • General Manager

    2 weeks ago

    Middlebury, United States Danforth Pewter Full time

    At Danforth, our success is rooted in the strength of our talented management team and skilled artisans led by our General Manager. The Danforth General Manager sets high standards for profit, growth, efficiency, and culture. They empower, mentor, and develop the management team to achieve those standards. The Danforth General Manager leads all functions...

  • Quality Finish Product Auditor

    2 weeks ago

    Middlebury, United States Lippert Full time

    Overview: **Who We Are**: Lippert is a leading, global manufacturer and supplier of highly engineered products and customized solutions, dedicated to shaping, growing and bettering the RV, marine, automotive, commercial vehicle and building products industries. We combine our strategic manufacturing capabilities with the power of our winning team culture to...

  • Production Worker

    5 days ago

    Middlebury, United States ARBOC Full time

    Job DescriptionJob DescriptionARBOC is North America's low-floor, body-on-chassis ("cutaway") and mid-size bus leader serving transit, paratransit, and shuttle applications. With more than 4,000 buses produced, ARBOC leads the low-floor cutaway bus market providing unsurpassed passenger accessibility and comfort. ARBOC also offers the Equess, medium-duty...

  • Strategic Account Manager

    4 days ago

    Middlebury, United States Rc Trailers Inc Full time

    **Strategic Account Manager** **ATW OVERVIEW** American Trailer World (“ATW”) is North America’s leading manufacturer, distributer and retailer of professional and consumer grade trailers, truck equipment, and parts and accessories. The company formed in 2016 when the nation’s two leading trailer companies, American Trailer Works and Big Tex...

  • Customer Care Specialist

    3 days ago

    Middlebury, United States Winnebago Industries Inc Full time

    Customer Care Specialist Job Posting Winnebago Industries is a leading manufacturer of outdoor lifestyle products under the iconic Winnebago, Grand Design, Chris-Craft, Newmar, and Barletta Boats brands. Our 6,300+ team members across Iowa, Indiana, Minnesota, and Florida deliver on our vision to be the trusted leader in outdoor lifestyle solutions by...

  • Market Associate

    2 weeks ago

    Middlebury, United States Ion Bank Full time

    Scope of Job This position supports our Retail Branches and Contact Center. Provides superior customer service via multiple channels including but not limited to in-person, phone, webchat, email, and video. Perform all customer service activities, including opening accounts, customer account inquiries, teller transactions, and perform any duties or tasks...