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Brand and Product Marketing Manager

4 months ago

Middlebury, United States Grand Design RV Full time

Want To Feel Appreciated And Respected? If So, Please Read On Come Join The Grand Design RV Team, Based In Middlebury, Indiana. At Grand Design RV Our Mission Here Is Simple. We Want To Help Create Memorable Stories For Those Who Dare To Dream. Our Vision Of Working Together In The Relentless Pursuit Of a Positive RV Ownership Experience Is Lived Out Each Day By Our Great Team Members. Each Team Member Is Hand-picked With An Excellent Reputation For Second-to-none Industry Craftsmanship And Is a Representative Of Our Core Values

G ratitude - Serving team members and our communities through humility and empathy to make our company, communities, and world a better place.

R espect - Acting with integrity and transparency because believing in each other is the building block for all other relationships.

A ccountability - Holding each other to the highest expectations in all we say and do.

i N novation - Striving to be industry-leading with our people, processes, and products.

D rive - Determined to exceed expectations of our team members, vendors, dealers, and retail customers.

We continue to grow and have positions available that need to be filled. If this sounds like the right fit for you, apply today

If you are interested in the on site role of the

Brand and Product Manager

you will be responsible for brand and product marketing including positioning, creative campaigns and media.

Key Areas of Responsibility

Brand strategy and positioning for the motorized brand(s) Leads creative campaigns, content development and production in partnership with the content creation team and outside agencies Manages media - search, display, video etc Sets plan and timeline for event activation and planning for national, regional, and local shows (Hershey, Tampa, Open House) Product Influencer/Ambassador strategy Collaborate with PMs and Sales Define product strategy, innovation roadmaps and product launches with product managers Define product architecture (key features and benefits etc) Define Value Propositions Inform consumer insights learning plan and translate key learnings into product attributes Analyze NPS/Customer Sat to influence product development Competitive Analysis Trend monitoring & reporting

Education & Experience

Bachelor degree in marketing or related field Must have a minimum of 7 years of marketing experience Strong analytical and problem-solving skills Excellent verbal and written communication skills Excellent organizational skills and attention to detail Excellent time management skills with a proven ability to meet deadlines

Physical Demands

Must be flexible to travel, 20% of time including weekends Able to be in a production environment a few hours a week Office sitting and standing environment Be in the office 4 days/week

Equal Opportunity Employer

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