Associate Brand Manager

2 months ago

New York, United States Magic Spoon Full time
Job DescriptionJob Description

Magic Spoon reimagines your favorite childhood breakfast cereals with high-protein, low-carb, and of course, delicious flavors. Since launching in April 2019, we've quickly become one of the fastest growing DTC brands. Now, we’re launching in cereal aisles at Target, Walmart, Kroger, and many more retail stores all across the country Forbes called us "the future of cereal", and TIME Magazine has named us in their Top 100 inventions.

We’re looking for a CPG brand generalist who can support on briefs, creative ideas, GTM plans and project management.

This is a full time, in-person/hybrid role (Tues, Weds, Thursday in office) based in Tribeca, NYC.

As ABM, you'll:

  • Lead the development of best-in-class integrated marketing plans  from brief to go-to-market plans and final execution for brand initiatives, product launches and limited editions in close partnership with cross-functional teams.
  • Owning and defining the brand voice and creative copywriting to communicate key product attributes
  • Influence and inspire the creative ideation by coming up with idea thought starters and brainstorming with the creative team
  • Uncover actionable and powerful insights through analysis of brand performance,  consumer insights, category trends & competitive dynamics (leveraging sources incuding panel data, eComm and growth insights). Leverage these insights to shape brand strategy and growth opportunity recommendations.
  • Assist in the creation and development of annual strategy and brand ideas.
  • Support in the development of potential brand initiatives inclusive of Influencers, brand activations, partnerships and PR.
  • Manage external freelancers from outreach, to briefing and reviews to final asset handoff.
  • Management of projects, timelines and budget

Requirements

  • 3-5 years of related professional brand management/marketing experience in the CPG industry
  • Experience leading cross-functional projects, including managing timelines, budgets and stakeholder management
  • Experience developing integrated marketing plans from brief and concepting ideas through execution in partnership with cross-functional teams
  • Has worked on packaging projects, innovation launch plans and 360 comms plans
  • Proven ability to be a creative and innovative thinker including excellence in concepting & copywriting
  • Strong team orientation and interpersonal skills to work with people in diverse functional areas; excellent written and oral communication skills
  • Ability to balance multiple projects and prioritize accordingly
  • Experience working with / managing freelancers and/or vendors
  • Excellent written and verbal communication skills
  • Ability to take initiative, apply an appropriate sense of urgency
  • Accountable and take ownership of marketing projects using strong project management skills

What we value:

Hold on to the Dream

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