Marketing Automation Manager

Marketing Automation Manager for iteach and Passage Preparation

About K12 Coalition

K12 Coalition provides products and services that help K-12 schools and teachers achieve transformational learning outcomes. We tackle many of today’s toughest education obstacles, including teacher recruitment and retention, student learning acceleration, ongoing teacher coaching and development, long-range strategic planning, and school equity audits. K12 Coalition came together when educators with deep experience as teachers, school leaders and high-level district administrators observed a genuine need for something better. Our divisions include iteach, Passage Preparation, Teaching Channel, Insight Education Group and Lavinia Group. K12 Coalition is a certified B Corporation, a designation that a business is meeting high standards of verified performance, accountability, and transparency on factors ranging from employee benefits and charitable giving to customer care practices.

About iteach 

iteach is a competency-based educator preparation program helping to fill the void the nation faces with the unprecedented teacher shortage. iteach enables paraprofessionals, substitute teachers, and others seeking to become teachers to get the affordable, time-saving education they need to become licensed. Our program combines the convenience of online learning with a full year of face-to-face mentorship during a teaching residency. Notably, iteach is the only non-university educator preparation program to achieve accreditation from the Council for Accreditation of Educator Preparation (CAEP).

About Passage Preparation

Passage Preparation provides affordable, high-quality resources aligned to state licensure standards and corresponding assessments for prospective teachers preparing to take their state licensure tests. We are uniquely situated to support a robust and diverse pipeline of qualified educators. Our core belief is that the teaching profession demands a high standard for entry, and candidates deserve the support to meet that standard.

Location: 

Preference for this role to be hybrid with two days per week spent in the Denton, TX office.

The Opportunity

As our Marketing Automation Manager, you’ll drive our marketing campaigns' ideation, creation and evaluation in HubSpot.  You’ll master complex workflows, lead generation campaigns, landing page optimization and webinar messaging.  If you love testing various messages and subject lines, analyzing performance metrics, creating landing pages, and are driven to positively impact our education program, keep reading.  This role will report to the Senior Director of Marketing and assist a rapidly growing part of the business. The role will also work collaboratively with K12 Coalition’s other marketing teams supporting its various divisions.

Major Areas of Responsibility:

• Accountable for marketing campaign development and creation, including segmentation, testing, and deployment
• Have demonstrated expertise in creating high-performing marketing automation campaigns
• Know how to leverage email, calling, texting and re-targeting in said campaigns
• Maintain all marketing workflow campaigns in HubSpot
• Strong understanding of Salesforce and how it syncs with HubSpot a big plus 
• Identify and evaluate campaign metrics and distribute campaign performance to the marketing team
• Work with management to define KPIs, create reporting, examine campaign performance and provide recommendations on improvements
• Oversee marketing automation efforts and processes, proactively researching and implementing the latest top practices, strategies, and industry standards
• Plan and perform A/B testing to define and initiate enhancements to productivity, conversion rates, programs/campaign ROI, and growth
• Assist essential marketing operations initiatives in HubSpot, such as overseeing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing

What You’ll Do

• Own Workflows:
  • Ensure all are performing efficiently and error-free
  • Update and test regularly to ensure maximum performance
  • Develop new workflows as needed
• Develop Campaigns:
  • Work with internal teams to ideate and create various campaigns in HubSpot
  • Campaigns will include webinar messaging, automated workflows, lead nurture, lead magnet, and others
• Testing:
  • Continually conduct A/B testing for campaigns, workflows, emails, and landing pages as needed to maximize return
• Maintain Contact Database:
  • Ensure all contact lists are healthy, well-maintained and well-organized
  • Create processes to move contacts in and out of marketing/non-marketing lists
  • Ensure syncing with Salesforce is working properly
• Reporting:
  • Create reports in HubSpot to monitor campaign performance
  • Use report findings to inform changes and decisions to maximize performance
• Copywriting (Bonus):
  • Although we have a writer on the team, in many cases you’ll need to be a wordsmith with our emails
  • write compelling language in the iteach tone and voice to inspire our candidates 

Who You Are

• You are Results Driven - You want to know how your work impacts the business and analyze results constantly to find ways to improve
• You are a Critical Thinker and Problem Solver - You know the answer is not always right in front of you and you don’t let that get in your way.  You find ways to come up with solutions to any problem
• You like to Take Initiative - When you see something that needs to be done, you own it and make it happen. You’re a team player, always striving for the next opportunity to make an impact
• You are Collaborative - You love working with others, brainstorming ideas, and helping your internal constituents

Qualifications

• Mastery of HubSpot inbound tactics and best practices
• Excellent communication skills
• Proven track record of copywriting for demand generation
• Proven years of marketing automation experience
• Deep knowledge of database management concepts and best practices
• Knowledge of how to work well with internal teams, administration and external agencies
• Excellent project management skills
• Experience working with internal design and content teams to collaborate on campaign implementation

Education and Experience:

• Bachelor’s degree
• 5+ Years’ Experience conducting intricate marketing campaigns, preferably in HubSpot
• K-12 School Experience preferred
• Impeccable writing and editorial qualifications, with an outstanding command of the English language
• The knowledge of how to think like an educator, intuitively grasping what the audience needs to know and how they want to consume it
• Working knowledge of alternative teacher certification is a big plus
• Needs to be continually learning the latest platforms, technology tools, marketing solutions and best practices

Why Work with Us

We offer a wide variety of benefits, including flexible time off, parental leave, medical/dental/vision insurance, and 401K.

Our Selection Process

Our selection process typically includes an online application, short phone interview, hiring manager interview, candidate exercise, senior leader interview(s), and reference check.

Equal Employment Opportunity and Commitment to Diversity

At K12 Coalition, we are driven to build and sustain a culture of respect, belonging and inclusion. Our DEI committee includes team members across the company that drive grassroots change through affiliated team resource groups, unconscious bias training, and Equity Triads for continuous dialogue. 

We operate with the deep belief that our world, our schools, and our team are made stronger by respecting, listening to, and amplifying the voices of the communities we serve and the world around us. Therefore, our curricular offerings, our work as a team, and our work with schools, reflect a diversity of perspectives, backgrounds, and experiences.  We aspire to deliver services, products, and practices that are deeply rooted in equity for all children. We are committed to building a diverse team to contribute to this work. 

We will extend equal employment opportunity to all applicants without regard to age, race, ethnicity, sex, religion, sexual orientation, gender identity, socioeconomic background, disability status, military affiliation, pregnancy or any other status protected under federal, state and local laws. We encourage all who share our mission to apply.

K12 Coalition will provide reasonable accommodations during the recruitment process. If you need additional accommodations or assistance, do not hesitate to contact our HR team directly at hr@k12coalition.com.