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Back End Email Marketing SME

4 months ago

Bristol, United States Cat America Full time
Job DescriptionJob Description

Key Responsibilities:
● Lead and grow Targeted Victory’s email marketing programs, helping to advance Targeted Victory’s position as the market leader in online fundraising
● Ability to gather requirements, do a full discovery, and write technical requirements to achieve goal
● Develop strategies and tactics to increase the performance of Targeted Victory email products
● Partner with ESP and data vendors to expand the effectiveness of Targeted Victory email efforts
● Partner with internal stakeholders to develop and advance email marketing effectiveness
● Analyze, optimize, and report on key fundraising and email marketing metrics
● Create the structure and processes necessary to manage email operations and projected growth
● Can work independent and in a team setting
● Ability to understand complex process and operation, the flow of data, targeting and events.
● Ensure teams have the tools and training needed to execute on new email tactics
● Be a strong collaborator and partner with product teams, client teams, and other departments
● Function as a strategy partner and doer, provide leadership and insights, support strategic objectives, and be a hands-on member of the team

Position Requirements:
● Bachelor's degree in Marketing or equivalent work experience in a related field
● 5+ years of experience leading email marketing teams, ideally within the political industry
● Proven ability to optimize across a variety of digital advertising channels and manage the implementation of tactics
● Significant experience managing others and driving / aligning teams to strategy
● Demonstrated ability to scale and improve programs, optimize efforts, and drive outcomes
● Demonstrated enthusiasm for building productive relationships with key stakeholders and leadership
● Demonstrated skills in the following areas:
○ HTML
○ DNS management
○ Email deliverability and reputation
○ Bounces
○ A/B testing
○ DB queries (SQL) & Snowflake
○ AMP scripts
○ IP and domain management and warmp
○ Tableau
○ Email service provider management and contract negotiations
○ Major ISPs postmaster relations
○ Ability to troubleshoot and identify the cause
● Advanced analytical and reporting skills, with the ability to deliver on return on advertising spend (ROAS) metrics
● Excellent communication skills with the ability to simplify complex topics into clear and easily understandable messages