Sr Manager, Marketing Strategy
4 weeks ago
- 4-5 years of experience, preferably in research, programmatic, or retail media network roles
- Above average Excel and data visualization skills are a requirement for this role.
- The willingness to learn and improve these skills is mandatory.
- Must be willing to work in New York, NY
- Willingness to work overtime
- Must have unrestricted work authorization to work in the United States
- Must be 18 years or older
- Familiarity with the larger digital ad sales and programmatic ecosystem. RMN marketplace experience a plus
- Collaboration is essential. You will need to be results driven. Leading tests on partnership initiatives and digging into data to extract insights and communicate results will be a large part of this role.
- The ideal candidate will be someone who is proactive.
- Marketplace insights will require converging intel from multiple internal and external sources and framing client's positioning on a regular basis.
- This role plays a crucial part in managing relationships with DSP partners, driving product innovations, and shaping addressability, upfront, and marketplace strategies.
- The ideal candidate will leverage their deep understanding of the CTV ecosystem, programmatic advertising, and ad tech operations to enhance client's market position and revenue growth.
- Proficiency in Excel for complex reporting and PowerPoint for clear, impactful presentations is essential for success in this role.
- DSP Partnership Strategy
- Conduct regular scheduled calls with exiting DSP partners to drive product innovations on both sides.
- Drive kickoff calls with new potential DSP partners, inform them of client working protocols and requirements and prioritize partners based on these parameters.
- Work with the product team on drafting up a product roadmap by taking into considerations sales feedback, market feedback and voice of customers.
- Help put together decks and informational materials for leadership to update on the latest progress with DSP partners.
- Drive meetings, presentations and QBRs with DSP partners by coordinating with client leadership, sales, product, operations, and planning.
- Gather intel and Voice of Customer from internal teams and external partners on upcoming 3rd party identity integrations.
- Work with product team to identify high-priority integrations and roadmap these considering engineering bandwidth and sprint cycles.
- Collaborate with product on identifying issues with bitstream metadata that's essential to drive addressability of the inventory.
- Lead the enablement of contextual data in the bidstream by working cross functionally with DSP partners, Freewheel, client product, legal and sales teams.
- Create reporting and analytics to highlight the impact of the above addressability initiative and communicate this to leadership.
- Holding companies and Upfront Strategy
- Track programmatic upfront revenue for a group of big holding companies; highlight trends showing how much of the upfront is being transacted through programmatic, biddable etc.
- Liaison with finance team on the latest spend numbers from the agencies and help educate forecasts and budgets for the year.
- Collaborate with agency partnerships and sales teams to gather feedback on product requirements coming from the big agencies as part of upfront negotiations (DSP/SSP partnerships, 3rd party-identifiers etc)
- Drive products strategy on joint product priorities with our adserver FreeWheel.
- Work with internal marketplace insights team and external partners to triangulate the state of the business in the larger advertising industry.
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