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Digital Marketing Manager

3 months ago

Farmington, United States LSPedia Inc Full time
Job DescriptionJob Description

About Us

Welcome to LSPedia, a global software (SaaS) leader at the forefront of traceability, compliance, and supply chain solutions, dedicated to empowering the pharmaceutical, healthcare, and food industries. As a distinguished Top 50 Michigan Company and recognized on INC's list of the fastest-growing companies in America, LSPedia stands as a beacon of innovation and excellence.

Our cutting-edge software solutions have earned the trust of major players in the pharmaceutical and healthcare sectors, including esteemed organizations such as the U.S. Department of Veterans Affairs, Cencora, Cardinal Health, Walmart, Rite Aid, and thousands more. We take pride in our commitment to delivering unparalleled traceability and compliance solutions that redefine industry standards.

At LSPedia, we are fueled by a passion for innovation and a commitment to excellence. Join our rockstar team as we continue to expand and shape the future of traceability and supply chain solutions. We are actively seeking individuals who share our vision and enthusiasm to contribute to the ongoing success of our dynamic and growing company. Together, we are driving the evolution of industries and shaping a more connected, compliant, and efficient future.


Description

We are seeking a highly analytical and results-oriented individual to join our team as a Digital Marketing Manager. This role will be responsible for implementing, analyzing and optimizing digital marketing campaigns including paid search, driving traffic and conversions, and improving overall marketing performance.

As a Digital Marketing Manager, you will be an integral member of our marketing team working to optimize our digital properties, evaluate campaign data, identify trends, and develop insights that will inform marketing strategies and creative assets to drive business growth. You will leverage various analytics tools and platforms to measure and track key performance indicators (KPIs) and report on the effectiveness of marketing campaigns.

The ideal candidate for this position is a detail-oriented thinker with a strong analytical mindset and technical web skills, with the ability to design and author content that moves prospects. You should have a deep understanding of digital marketing channels and tactics, as well as experience working with analytics tools such as Google Adwords, Search Console and Analytics, Adobe design suite, Hubspot or similar platforms.

Responsibilities
  • Analyze and interpret campaign data to identify trends and insights
  • Develop and maintain dashboards and reports to track marketing performance
  • Conduct A/B testing and other experiments to optimize campaign performance
  • Work with marketing team to develop and implement data-driven marketing strategies
  • Collaborate with cross-functional teams to ensure seamless execution of marketing campaigns
  • Stay up-to-date with industry trends and best practices in digital marketing analytics
  • Provide recommendations for improving campaign performance and driving growth
  • Assist in setting and monitoring key performance indicators (KPIs) for marketing campaigns
  • Track and analyze website traffic and user behavior to identify areas for improvement
  • Support ad-hoc data analysis requests from the marketing team
Requirements
  • Bachelor's degree in marketing, business, or a related field
  • Proven experience in digital marketing analytics
  • Strong proficiency in analytics and reporting tools such as Google Analytics, Adobe Analytics, or similar platforms
  • Advanced Excel skills and experience with data visualization tools
  • Strong analytical and problem-solving skills
  • Excellent communication and presentation skills
  • Ability to work independently and collaboratively in a fast-paced environment
  • Familiarity with paid advertising platforms such as Google Ads or Facebook Ads
  • Knowledge of SEO best practices
  • Familiarity with web development and content management systems (CMS)
  • Ability to multitask and prioritize projects effectively
  • Experience with Adobe Creative Suite and Hubspot for designing paid search ads and conversion/ROMI analysis
  • Understanding of data privacy and compliance regulations is a plus
  • Familiarity with marketing automation platforms is a plus
  • Ability to stay up-to-date with the latest industry trends and innovations