Head of Marketing

2 months ago

Miami, United States Neon Flux Full time
Job DescriptionJob Description

Company Overview: At Neon Flux, we are transforming the marketing landscape by driving growth for partner brands through advanced performance marketing strategies while also incubating our own innovative brands. Our data-centric approach empowers us to achieve exceptional results, blending analytical rigor with creative insights. We are seeking a Data First Head of Marketing to lead our marketing efforts with a focus on data-driven decision-making, strategic execution, and comprehensive collaboration across key functions.

Position Summary: As the Data-First Head of Marketing, you will drive the strategic development and tactical execution of our marketing initiatives. You will blend deep analytical expertise with creative marketing acumen to enhance performance across all campaigns. This role will require close collaboration with the Chief Strategy Officer and Head of Creative to create and execute cohesive, data-informed marketing strategies that align with our overarching business objectives and creative vision.

Key Responsibilities:

Strategic Leadership & Planning:

  • Develop Marketing Strategy: Design and implement a data-driven marketing strategy that aligns with the company’s goals and drives growth for both partner brands and internal incubated brands.
  • Set KPIs & Metrics: Define key performance indicators (KPIs) for all marketing activities and establish robust measurement frameworks to track progress and success.
  • Budget Management: Oversee the marketing budget, ensuring optimal allocation of resources across campaigns and channels to maximize ROI.
  • Campaign Planning: Create detailed campaign plans that outline objectives, target audiences, channels, creative assets, timelines, and budget allocations.
  • Cross-Functional Coordination: Lead the synchronization of marketing strategies with sales, product development, and customer service to ensure a unified approach.

Performance Marketing:

  • Channel Management: Oversee performance across all digital marketing channels, including PPC, SEO/SEM, social media, email marketing, affiliate marketing, and programmatic advertising.
  • Optimization & Testing: Implement A/B testing, multivariate testing, and other optimization techniques to enhance campaign performance and conversion rates.
  • Attribution & Analytics: Develop and refine attribution models to accurately measure the impact of each marketing channel and activity on overall performance.
  • Automation & Personalization: Leverage marketing automation tools to streamline workflows, improve personalization, and increase customer engagement and retention.

Data-Driven Insights:

  • Analytics Frameworks: Establish comprehensive analytics frameworks for data collection, reporting, and actionable insights generation.
  • Customer Segmentation: Use advanced analytics to develop detailed customer segmentation and personas, guiding targeted marketing efforts.
  • Predictive Modeling: Apply predictive analytics to forecast campaign outcomes, customer behavior, and market trends, informing strategic adjustments.
  • Real-Time Reporting: Create and manage dashboards that provide real-time insights into campaign performance, enabling quick adjustments and decision-making.

Brand Incubation:

  • Brand Development: Work closely with internal teams to launch and grow new brands, utilizing data to guide decisions on brand positioning, product features, and market entry strategies.
  • Go-to-Market Strategy: Develop and execute go-to-market plans for incubated brands, focusing on market research, competitive analysis, and launch execution.
  • Feedback Loops: Establish mechanisms for gathering market feedback and customer insights to refine brand strategies and improve product offerings.

Collaborative Strategy Development:

  • Partnership with CSO: Collaborate with the Chief Strategy Officer to integrate marketing strategies into the broader company strategy, ensuring alignment with business objectives.
  • Creative Integration: Work with the Head of Creative to fuse data-driven insights with creative concepts, resulting in compelling marketing campaigns that resonate with target audiences.
  • Strategic Sessions: Lead regular strategy sessions with key stakeholders to align on goals, share insights, and refine marketing approaches.

Team Development & Management:

  • Team Leadership: Build and lead a high-performing marketing team, providing direction, mentorship, and professional development opportunities.
  • Skill Development: Identify skill gaps and provide training to enhance team capabilities in areas such as data analysis, digital marketing, and campaign management.

Performance Evaluation: Implement performance management processes to evaluate team performance, set objectives, and recognize achievements.

Requirements

  • Educational Background: Bachelor’s degree in Marketing, Business, Data Science, or related field (MBA preferred).
  • Experience: 8+ years in performance marketing with a proven track record of driving growth through data-driven strategies.
  • Technical Skills: Expertise in digital marketing channels and tools (e.g., Google Analytics, Adobe Analytics, CRM systems), data analysis, and marketing automation platforms.
  • Analytical Expertise: Strong understanding of data science principles, including statistical analysis, predictive modeling, and machine learning.
  • Leadership Experience: Demonstrated experience in leading and developing high-performing marketing teams.
  • Strategic Vision: Excellent strategic thinking and problem-solving abilities, with a track record of aligning marketing strategies with business goals.
  • Communication Skills: Exceptional communication and presentation skills, with the ability to translate data insights into actionable marketing strategies.
  • Collaborative Spirit: Proven ability to collaborate effectively with cross-functional teams, particularly in a strategic and creative context.

Benefits

  • Unlimited PTO
  • Medical, dental, vision, and life insurance
  • Professional development reimbursement
  • Wellness reimbursement

  • Head of Marketing

    3 weeks ago

    Miami, United States Neon Flux Full time

    Job DescriptionJob DescriptionCompany Overview: At Neon Flux, we are transforming the marketing landscape by driving growth for partner brands through advanced performance marketing strategies while also incubating our own innovative brands. Our data-centric approach empowers us to achieve exceptional results, blending analytical rigor with creative...

  • head of marketing

    4 weeks ago

    Miami, Florida, United States RTS Tactical Full time

    HEAD OF MARKETINGWho We AreRTS Tactical is a rapidly growing Body Armor and Tactical Gear Manufacturer based out of Miami, Florida. RTS Tactical was born and brought to life with one mission, and that is "to serve those who serve". We endeavor to build the confidence of our Men and Women in Uniform who wear our equipment to Be Fearless and Proud of their...

  • Head of Marketing Strategy

    4 days ago

    Miami, Florida, United States augmentjobs Full time

    Job OverviewPosition Summary: The Head of Marketing Strategy will take charge of crafting and executing comprehensive marketing initiatives that resonate with our organizational objectives. This position entails supervising market analysis, brand development, campaign creation, and performance evaluation. The successful candidate will have a profound grasp...

  • Head of Creative

    2 months ago

    Miami, United States Majority Full time

    Head of Creative & Marketing MAJORITY is a groundbreaking mobile banking service built for migrants, by migrants. Global migration is a 21st-century reality, whether people are following their dreams, love, or new experiences. Our purpose at MAJORITY is to empower the ambitious, the brave, and the talented and help them achieve their dreams. We believe that...

  • Head of Creative

    10 hours ago

    Miami, United States Majority Full time

    Head of Creative & MarketingMAJORITY is a groundbreaking mobile banking service built for migrants, by migrants. Global migration is a 21st-century reality, whether people are following their dreams, love, or new experiences. Our purpose at MAJORITY is to empower the ambitious, the brave, and the talented and help them achieve their dreams. We believe that...

  • Head of Brand

    1 month ago

    Miami, Florida, United States Happy Mammoth PTD LTD Full time

    Happy Mammoth is a fast-growing natural food tech business selling across Australia, Europe and the United States. We specialize in formulating, producing and marketing gut, digestive and microbiome health foods and natural supplements, designed to help our clients make long-lasting positive health changes and start living very full lives again.What You...

  • Head of Brand

    3 weeks ago

    Miami, United States Happy Koala LLC Full time

    Job DescriptionJob DescriptionHappy Mammoth is a fast-growing natural food tech business selling across Australia, Europe and the United States. We specialize in formulating, producing and marketing gut, digestive and microbiome health foods and natural supplements, designed to help our clients make long-lasting positive health changes and start living very...

  • Head of Brand

    11 hours ago

    Miami, United States Happy Mammoth PTD LTD Full time

    Happy Mammoth is a fast-growing natural food tech business selling across Australia, Europe and the United States. We specialize in formulating, producing and marketing gut, digestive and microbiome health foods and natural supplements, designed to help our clients make long-lasting positive health changes and start living very full lives again.What You...

  • Head of Brand

    4 hours ago

    Miami, United States Happy Mammoth PTD LTD Full time

    Happy Mammoth is a fast-growing natural food tech business selling across Australia, Europe and the United States. We specialize in formulating, producing and marketing gut, digestive and microbiome health foods and natural supplements, designed to help our clients make long-lasting positive health changes and start living very full lives again.What You...

  • Head of Brand

    3 weeks ago

    Miami, United States Happy Mammoth PTD LTD Full time

    Happy Mammoth is a fast-growing natural food tech business selling across Australia, Europe and the United States. We specialize in formulating, producing and marketing gut, digestive and microbiome health foods and natural supplements, designed to help our clients make long-lasting positive health changes and start living very full lives again. What You...

  • Head of Marketing Operations

    1 week ago

    Miami, United States Sci-Bono IT Department Full time

    Position Overview: As a Group Marketing Manager, you will collaborate with a diverse team comprising UX specialists, engineers, product managers, and data analysts. Your primary focus will be to create compelling marketing strategies that address the unique challenges faced by our clients in the technology sector.Key ResponsibilitiesEngage in all phases of...

  • Head of Communications LAC

    3 weeks ago

    Miami, United States Diageo Full time

    Head of Communications LAC Job Description : About us Diageo is the world’s leading premium drinks company with an outstanding diverse collection of brands, such as Johnnie Walker, Smirnoff, Buchanan’s, Baileys, Tanqueray, and Guinness. Our purpose – Celebrating life, every day, everywhere – has an important role in our company, for our people, our...

  • Head of Business Growth

    4 days ago

    Miami, United States MAXIMUS Consulting Services, Inc. Full time

    Company Overview:Maximus Consulting Services, Inc. is dedicated to establishing excellence through personalized service for every individual, every day. We specialize in providing comprehensive aviation solutions across various locations in the United States.Position Summary:We are seeking a Head of Business Growth to join our leadership team. This role is...

  • Head of Culinary Operations

    1 week ago

    Miami, United States DC Global Talent Inc. Full time

    DC Global Talent Inc. is in search of a seasoned and innovative Head of Culinary Operations to spearhead our dining services. The ideal candidate will be tasked with managing the comprehensive food and beverage division, which encompasses the primary restaurant, round-the-clock dining, poolside and beach services, banquets, special occasions, in-room dining,...

  • Head of Communications LAC

    3 weeks ago

    Miami, United States Diageo España SA Full time

    Are you an individual with a strive to be the best? A brilliant partner who can influence, lead innovation & transformation across our Brands and Global Packaging footprint, then we have a great opportunity for you. Job DescriptionAbout us Diageo is the world’s leading premium drinks company with an outstanding diverse collection of brands, such as Johnnie...

  • Head of Communications LAC

    4 weeks ago

    Miami, United States Diageo Full time

    Job Description : About us Diageo is the world’s leading premium drinks company with an outstanding diverse collection of brands, such as Johnnie Walker, Smirnoff, Buchanan’s, Baileys, Tanqueray, and Guinness. Our purpose – Celebrating life, everyday, everywhere – has an important role in our company, for our people, our diversity, our brands, in how...

  • Head of Communications LAC

    4 weeks ago

    Miami, Florida, United States Diageo Full time

    Job Description : About us Diageo is the world's leading premium drinks company with an outstanding diverse collection of brands, such as Johnnie Walker, Smirnoff, Buchanan's, Baileys, Tanqueray, and Guinness. Our purpose – Celebrating life, everyday, everywhere – has an important role in our company, for our people, our diversity, our brands, in how we...

  • Marketing Manager

    3 months ago

    Miami, United States Insigneo Full time

    The Marketing Manager is responsible for the planning, delegation, and implementation of all marketing activities for the firm. This position manages the firm’s brand presence in the community, leading the planning and execution of the firm’s marketing campaigns, events and social media content. This position is responsible for coordinating with...

  • Marketing Manager

    3 months ago

    Miami, United States Insigneo Full time

    The Marketing Manager is responsible for the planning, delegation, and implementation of all marketing activities for the firm. This position manages the firm’s brand presence in the community, leading the planning and execution of the firm’s marketing campaigns, events and social media content. This position is responsible for coordinating with...

  • Head of Children's Services

    1 day ago

    Miami, United States City of North Miami Beach, FL Full time

    Job SummaryWe are seeking a highly skilled and experienced Librarian II to serve as the Head of Children's Services at the City of North Miami Beach, FL. This is a challenging and rewarding role that requires a strong passion for children's literature, education, and community engagement.Key ResponsibilitiesOversee the daily activities of the Children's...