Field Marketing Manager

4 days ago

Oklahoma City, United States Better Health Group Full time
Job DescriptionJob Description

Our mission is Better Health. Our passion is helping others.

 

What’s Your Why?

 

• Are you looking for a career opportunity that will help you grow personally and professionally?

• Do you have a passion for helping others achieve Better Health?

• Are you ready to join a growing team that shares your mission?

 

Why Join Our Team: At Better Health Group, it’s our commitment, our passion, and our culture that sets us apart. Our Team Members make a difference each and every day They support our providers and payors, ensuring they have the necessary tools and resources to always deliver best-in-class healthcare experiences for our patients. We don’t just talk the talk - we believe in it and live by it. Be part of a team that shares your passion and drive, and start living your purpose at Better Health Group.

Position Objective:

The Manager, Field Marketing is responsible for leading a team of Community Liaisons to drive growth metrics within the assigned territory. This position reports to Director, Field Marketing (or similar role) and will oversee positive membership growth through education and and engagement.

 

Responsibilities:

  • Responsible for growth metrics of assigned territory and team 
  • Collaborates with the Director of Field Marketing to execute an action plan for market activities and community outreach to support market growth and retention of assigned territory
  • Collaborates with the Leadership Team to execute successful new clinic openings in assigned market 
  • Oversee the work and performance of Community Liaisons
  • Interview and train new team members
  • Leads and assists with the development of strategic relationships with community partners, health plans, physicians, and office teams for new hires  
  • Assists with coverage for open territory when needed
  • Maintain regular communication with Director of Field Marketing with weekly/bi-weekly updates of current market strategies, successes, and challenges within the territory 
  • Conduct presentations to generate leads and increase awareness of VIPcare, SaludVIP, and targeted affiliate providers
  • Coordinate marketing collateral required for events and advertisements
  • Provide support for special projects and educational efforts as directed
  • Drive market membership goals for both growth and retention
  • Maintain relationships with Brokers, Health Plan Insurance Agents, Community Case Workers, and local Vendors associated with the senior population
  • Follow up with new patients and ensure scheduling of first appointment
  • Plans, coordinates, and executes local events within the community
  • Responsible for providing a monthly activity calendar of scheduled community events and forecasting new outreach opportunities and partner relationships
  • Obtain positive membership growth by educating potential patients about our Providers and proven healthcare model
  • Other duties as assigned
 

Position Requirements/ Skills:

  • Bachelor's degree in a related field preferred
  • Leadership experience in a healthcare sales environment
  • Two years of marketing project management, communications and/or marketing campaign development, and event planning experience
  • Exceptional interpersonal skills
  • Strong critical thinking and problem-solving skills
  • Bilingual a plus, but not required
  • Excellent ability to organize and follow-up
  • Must have a current, valid driver's license and reliable transportation
  • Ability and willingness to travel within the assigned market as determined by the business need is required
  • Proficient with Google Suite (Drive, Docs, Sheets, Slides) and Microsoft Office (Word, Excel, PowerPoint) for real-time collaboration
 

Physical Requirements:

  • Ability to sit for extended periods of time
  • Ability to operate a motor vehicle
 

Key Attributes/ Skills:

  • Has a contagious and positive work ethic, inspires others, and models the behaviors of core values and guiding principles
  • An effective team player who contributes valuable ideas and feedback and can be counted on to meet commitments
  • Is able to work within our Better Health environment by facing tasks and challenges with energy and passion
  • Pursues activities with focus and drive, defines work in terms of success, and can be counted on to complete goals
  • Demonstrated ability to handle data with confidentiality
  • Ability to work cross-functionally with multiple teams; ability to work independently with minimal supervision
  • Excellent organizational, time-management, and multi-tasking skills with strong attention to detail
  • Excellent written and verbal communication skills; must be comfortable communicating with internal and external stakeholders
  • Strong interpersonal and presentation skills
  • Strong critical thinking and problem-solving skills
  • Must be results-oriented with a focus on quality execution and delivery
  • Appreciation of cultural diversity and sensitivity toward target patient populations

Compensation & Benefits

We offer a compensation w/bonus and a comprehensive benefits package:

  • Medical, dental, vision, disability, and life
  • 401k, with employer match
  • Paid time off
  • Paid holidays
  • Monthly Vehicle Allowance
  • Monthly and Quarterly Bonus based on personal and team performance

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for their job. Duties, responsibilities, and activities may change at any time with or without notice.

We're an equal-opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

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