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Marketing Director, Telemundo T60 San Antonio
2 months ago
NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service. Here you can be your authentic self. As a company uniquely positioned to educate, entertain, and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.
Telemundo 60 is looking for a Marketing Director to take a leading role in creating, planning, and executing local marketing/branding/promotional/sales initiatives. The ideal candidate will directly work with and report to the President/GM of the Telemundo 60 station. and have a “dotted” line to the EVP of Marketing for NBC local stations.
Job Description- Create, produce, edit, and execute exceptional marketing/branding/promotional campaigns that will serve as the foundation in the overall image of the station.
- Develop a communication and operational systematic workflow within the station.
- Locally produce, communicate, and oversee marketing plans and initiatives.
- Strategize and coordinate local station campaigns, supporting the Station, Station Group, Network initiatives, local events, News Initiatives, and specials.
- Serve as the communication liaison between all departments within the station, Network, and the Station group regarding all aspects of local marketing initiatives.
- Create, produce, and execute, result driven, promotional tactics and campaigns specifically tailored to grow audience share. These tactics include publicity stunts, contests, sweepstakes, grassroots campaigns, internal synergies, product placement and pure promotional "one off" partnerships.
- Create, produce, execute, and attend local marketing events.
- Assist local national/local sales team teams to develop and strengthen sponsorship opportunities (NTR) and strategic sales initiatives.
- Work closely with GM, News director, research director and sales managers to facilitate relevant market information to create exceptional marketing strategies that are in-line with station initiatives.
- Develop and distribute key creative collateral and material for “out-of-home” branding and marketing campaigns.
- Work with Finance teams to steward budgets for individual marketing initiatives. (Media buys, trades, campaigns, premiums, etc.)
- Establish, manage, and grow relationships/partnerships with local vendors to maximize ROI with concerning paid/barter with other media streams.
- The Marketing Director must be able to present marketing plans, ideas, suggestions, and key marketing initiatives internally and externally to other business leaders, Network and Sr. Leadership.
- Develop strong PR strategies and campaigns for the Station and serve as a PR contact person.
- Overlook the Production Department comprised of (2-3 employees)
- Manage promotional inventory in programing logs using Wide Orbit traffic system.
- Support Station’s development and execution of employee engagement activities.
- Bachelor’s degree in Marketing or related field
- Must be English/Spanish bilingual (speak, read, write).
- Minimum 5 years’ experience in a management role
- Strong understanding of consumer marketing.
- Strong leadership and people management skills
- Working knowledge of media buying and strategies.
- Strong understanding of US Hispanic and/or Multicultural/Ethnic consumers.
- Experience with Microsoft Office, PowerPoint, Excel, Word, and Photoshop.
- Interested candidates must submit a resume/CV through nbcunicareers.com to be considered
- Must be willing to work in the San Antonio area.
- Must have unrestricted work authorization to work in the United States
- Must be 18 years or older Must be covered by Solutions, NBCU’s Alternative Dispute Resolution Program
- Must be willing to work evenings and weekends, flexible schedule.
- Must be hands on.
- Must be willing to travel if needed.
Desired Characteristics
- Strong presentation skills.
- Shows leadership qualities in executing a project to fruition.
- Strong time/project management skills.
- Ability to work efficiently and prioritize to meet deadlines and budgets.
- Highly organized with strong attention to detail.
- Excellent interpersonal skills with the ability to work independently or as part of a collaborative.
Additional Information
NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.
If you are a qualified individual with a disability or a disabled veteran, you have the right to request a reasonable accommodation if you are unable or limited in your ability to use or access nbcunicareers.com as a result of your disability. You can request reasonable accommodations by emailing AccessibilitySupport@nbcuni.com.
