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Planning Strategist

4 months ago

New York, United States Continuum Media Network Inc Full time
Job DescriptionJob DescriptionDescription:

Full-time

Salary: 60K+

Location: New York


Who we are


Continuum Media is a national advertising platform specializing in providing solutions for brands to access and measure large sources of hard to reach television ad impressions. Headquartered in Denver with offices in New York City, Chicago, and the U.K., we are building a workplace where teammates, the company, and our clients can thrive. The degree to which we collectively succeed is predicated upon respect, trust, safety, transparency and personal accountability. We encourage camaraderie, laughter and an open-minded and curious workplace, while holding all employees to the highest professional and ethical standards. Talent runs deep, but character even deeper. Each office has its own unique character(s). We’re spread out across time zones, even countries, but that doesn’t mean we don’t have a common sense of commitment.

About the role


The Planning Strategist is responsible for the creation and management of TV media plans. This position is highly visible within the organization and critical to the success of Continuum’s sales initiatives. We’re looking for an individual who thrives within a team environment, but self-sufficient enough to perform with minimal oversight. The Planning Strategist will work closely with Sales and other internal teams to provide strategic recommendations based on available media resources while managing daily account requests and implementing plan revisions. We create and execute media plans for various advertisers across multiple industry verticals, so a strong knowledge of the media landscape and understanding of basic advertising principles is preferred.


What you'll do

  • Build strategic TV media plans utilizing proprietary tools, data, and research
  • Collaborate with the Sales team on accommodating RFPs and providing strategic direction
  • Communicate with media partners regarding campaign parameters and platform capabilities
  • Provide planning insight, pricing scenarios, and plan revisions as needed
  • Collaborate with internal teams on campaign analysis and optimization
  • Become an expert in the entire sales and operations workflow to effectively communicate with both internal and external partners
  • Contribute to strategy and product development to help improve the team’s effectiveness with managing plan requests
Requirements:

What we’re looking for

  • Bachelor’s degree with an emphasis on advertising, communications, or related field preferred
  • 1-3 years media experience at either a cable/broadcast network, media agency, or similar platform
  • Thorough understanding of all key media terminology and media math
  • Detail-oriented, organized, and a dedicated team player
  • Ability to multitask and prioritize in a fast-paced environment
  • Excellent interpersonal communication and writing skills
  • Proficiency in all Microsoft office properties with an emphasis on Excel
  • Positive attitude with flexibility to work in a rapidly changing environment

What we offer

We provide employees with an environment in which they can develop their skills and grow as individuals within our team. We do this by providing training opportunities, conference attendance, and subscriptions to online courses. Our aim is that you will think of a role at Continuum Media as more than a salary and more than just a job. To demonstrate this to employees, what we offer:

  • 100% employer-paid premiums for medical, vision, dental and disability
  • Participation in employee profit-sharing bonuses (subject to company performance)
  • Life Insurance, EAP, HSA with employer contribution, Pet Insurance option
  • Unlimited PTO
  • Vacation Incentive Program
  • Hybrid work schedule
  • 401K company match