SFMC Campaign Manager

3 weeks ago

Framingham, United States List Engage Full time
Job DescriptionJob Description


We believe that digital transformation can be a force for good, improving the lives of everyone involved. To achieve this mission, we rely on a team of techno marketers that know Salesforce. We have been an ExactTarget and Salesforce partner since 2003, before there was an ecosystem. Over 20 years, we have been privileged to help some of the world’s most celebrated brands on their path to digital transformation.


We accomplish this with incredible people. As the country’s largest independent Salesforce Marketing Cloud partner, backed by Salesforce Ventures, ListEngage is excited to identify and add the right technical professional to support ListEngage’s accelerated growth.


About the Role:


The Campaign Manager is responsible for the day-to-day execution of our clients' marketing campaigns in Salesforce Marketing Cloud. This position serves as the primary point person for deliverables for internal teams as well as with clients for tactical delivery and account status. The Campaign Manager plays a key role in maintaining client satisfaction by ensuring exceptional service and creating value for clients.


Duties & Responsibilities:


  • Maintains direct accountability for the overall success of client campaigns and projects within Salesforce Marketing Cloud for their assigned portfolio.

  • Manage and coordinate cross-functional resources to deliver against the Statement of Work (SOW).

  • Play a key role in managing the client relationship, work closely on a daily basis to ensure project progress with a focus on quality and efficiency, and maintain constant open communication.

  • Identify risks/issues and escalate to the necessary and appropriate team members and stakeholders.

  • Track and review individual and campaign team utilization and revise forecasted hours throughout the duration of the campaign, journey project, etc.

  • Facilitate onsite and remote meetings including technical discovery meetings, requirements review, regularly cadenced status meetings, and other meetings as required.

  • Use proactive communication to support client escalation resolution working with ListEngage leadership as necessary.

  • Collaborate with project, leadership, and sales teams to bring the full expertise and capabilities of ListEngage to projects ensuring the appropriate subject matter experts are aligned to client needs.

  • Facilitate communication between client and project teams to ensure the ListEngage project team is aligned on client goals, requirements, action items, due dates, and risks.

  • Work with clients to understand key campaign parameters and inputs, such as subscriber audience, program frequency, degree of personalization and overall creative approach to ensure that internal teams are aligned on all client deliverables.

  • Work directly with clients to build journeys to meet their specific business needs.


Education & Experience Requirements:


  • 2+ years’ experience in client services/account management in an advertising agency, marketing company, or client side marketing department

  • 2+ years’ experience with Salesforce Marketing Cloud or like platform

  • Experience with campaign management of large, complex email initiatives

  • Experience with data management (i.e. creating segments, queries and manipulating lists)

  • Ability to work during normal US business hours


Knowledge, Skills and Abilities:


  • Demonstrated knowledge and experience actively working with customers and solutions engineering teams to deliver valuable platform solutions for customers (experience in Salesforce Marketing Cloud preferred)

  • Knowledge of online and offline creative development and production, Digital Marketing, Multichannel/Integrated Marketing, and database marketing

  • Excellent presentation, analytical, consultative, and communication skills

  • Positive, customer-centric attitude

  • Proactive team player

  • Ability to successfully give compelling sales presentations and facilitate workshops to C-Suite executives


If you’re interested, so are we Send your resume our way, and we’ll contact you for a phone interview if you meet qualifications

At ListEngage, we aim to change the world by challenging the traditional consulting model by building a flexible, delivery focused organization that can deliver on the promise that we have made to each other. We are an equal opportunity employer and love diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, or disability status.

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