Social Media Program Manager

4 weeks ago

Framingham, United States Staples Full time

Staples is business to business. You’re what binds us together.

Our marketing team is charged with an important task – sharing our Staples story. We use customer data and analytics to help us understand and improve our customers’ experiences, drive customer retention and encourage brand loyalty. Our team is diverse, with skillsets and responsibilities ranging from graphic design, content creation and performance marketing to internal communications and loyalty & rewards programs. We work together to provide expertise and guidance, so that the Staples brand is well represented in all areas.

What you’ll be doing:

  • Develop organic social campaigns based on big rock marketing moments, partnering with vertical and category owners while maintaining monthly social media calendar.
  • Research social media trends and changes that are relevant to the company’s marketing initiatives and tactics.
  • Assist with brand media activations and social influencer campaigns from the paid media team.
  • Oversee day-to-day management of social media campaigns, inclusive of aligning to larger campaign strategy and setting KPIs based on industry standards and larger campaign goals.
  • Manage monthly reporting, competitive analysis, audience analytics, and more.

What you bring to the table:

  • Ability to be a cross-functional collaborator who can build alignment within a matrixed team to drive shared goals and strategy.
  • Strong writing for social media skills.
  • Proven social media analytics and social listening skills.
  • Excellent oral and written communication skills and strong interpersonal skills.
  • Ability to be detail oriented, highly organized individual with proven project management skills.
  • Ability to work well independently and within a team setting including across multiple internal teams.
  • Ability to adjusts quickly to changing priorities and campaign timelines.
  • Strong experience managing multiple projects and deadlines at one time.
  • Strong proficiency in Microsoft Office suite (PowerPoint, Excel, Word, and Outlook).
  • Demonstrated ability to produce compelling social content.
  • Understanding and working knowledge of social media channels like Instagram, Facebook, Twitter, and YouTube and how they relate to a larger strategy or campaign.

What’s needed- Basic Qualifications:

  • 5+ years of related experience

What’s needed- Preferred Qualifications:

  • Bachelor’s Degree preferably in Marketing or Communications
  • Previous experience in retail, B2B, or related social media marketing fields

We Offer:

  • Inclusive culture with associate-led Business Resource Groups
  • Flexible PTO (22 days) and Holiday Schedule
  • Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more

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