Director, Creative Services
2 weeks ago
Beauty by Imagination
Director, Creative Services
Hybrid
Position Overview:
This critical role will lead a team of creative and functional managers and be the point person for the BBI enterprise in all creative development and execution ranging from digital content to packaging, to in-store merchandising and display. Creative Director will be an experienced nurturer of people, teams and ideas who can inspire others to bring BBI creative standards to a higher level. This role will oversee the overall performance of the creative team as well as working with and managing external freelancers and agencies as required.
Essential to this role is a holistic understanding of the entire creative process, cohesive look and feel across communication mediums that stays true to BBI brand’s ethos and tone of voice. Creative Director will also be skilled at working to tight deadlines and juggling multiple projects across (5+) BBI brands while ensuring visuals, messaging, and all elements of a project are aligned with the creative brief and vision of Business Unit leaders. The Creative Director must have a commercial sense and business acumen to exceptionally pitch creative concepts to executives & brand members while communicating ideas effectively to the creative team and executing deliverables on time and on budget.
Essential Job Duties & Responsibilities:
- Lead copywriters, social-media experts, photographers/videographers, and project managers in the strategic development of messaging and deliverables.
- Provide in-depth knowledge of packaging development, construction, regulations, & trends, inclusive of product displays.
- Knowledgeable in environmental considerations & cost efficiency of packaging and displays across a range of channels (Consumer, Mass, Professional and Premium Retail) and categories (Hair Care, Hair Tools and Hair Accessories).
- Provide insight into various packaging materials, production techniques, and printing processes.
- Prioritize work resources across short- and long-term projects and needs, develop schedules and manage multiple projects under tight deadlines and changing priorities.
- Based on Business Unit priorities conduct ideation sessions with creative team to deliver innovative and actionable campaigns and initiatives.
- Review and approve art and copy developed by the team, ensuring that deliverables address marketing goals and challenges effectively.
- Oversee the presentation of final concepts and obtain approvals for deliverables.
- Proven ability to develop successful concepts
- Proficiency in leading a team of diverse, talented creatives
- Strong creative vision, with an eye on business objectives
- Adhere to required schedules during design development and production phases of projects.
Essential Cross-Functional Responsibilities:
- Must be versatile, dynamic, and highly collaborative with the ability to work across brands and projects in all areas of communication, digital, packaging, display and merchandising design.
Required Skills/Qualifications:
- Ten years of relevant experience, with seven or more years as a creative director in an agency or corporate setting
- In-depth knowledge of packaging development, construction, regulations, & trends, inclusive of product displays.
- Experience in creating marketing/advertising campaigns — from developing the vision and messaging platform to overseeing production on time and within budget
- Experience in creating integrated content across all marketing channels: digital, social media, paid media, mobile, offline, and print
- Experience as a copywriter, graphic designer, or production artist
- Experience in project management, with a focus on creative direction
Education/ Experience Requirements:
- Minimum bachelor’s in fine arts
- Bachelor’s degree (or equivalent) in Marketing or business is a plus
- Advanced Adobe Creative Suite
- Proficient with 3D design, Adobe substance 3D
- Previous experience in Beauty/Haircare/Personal Care packaging design is a plus
- Knowledge of Lytho Creative Operations Platform is a plus
Company Benefits
Beauty By Imagination offers a VERY competitive benefits package including:
- Medical, Dental, Vision benefits
- 401K with Company Match
- Very Generous Paid Leave of Absence/Time Off
- Company-Paid Life Insurance and AD&D Insurance
- Company-Paid Short-Term & Long-Term Disability Benefits
- Flexible Fridays All Year Long
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