Director of Marketing

Director of Marketing & Performance

SUMMARY

The Director of Marketing and Performance will support the college's strategic marketing and communication objectives through the development, implementation, and management of marketing campaigns that achieve enrollment and fundraising objectives, and that enhance CCAD's brand regionally and nationally.

The Director will have a thorough understanding of various marketing channels and tactics, and knowledge of emerging trends in digital advertising strategy and marketing campaign design. He/she/they will be expected to develop a keen understanding of the CCAD brand and create original, effective marketing plans that reflect the college and its core values appropriately and build brand affinity.

Additionally, the Director will be responsible for establishing, tracking, and analyzing performance metrics and reporting insights that help the department and its partners make data-informed decisions related to marketing and communication. She/he/they will be a leader in and advocate for performance measurement, helping to establish performance measurement and assessment practices across the department.

RESPONSIBILITIES

Planning and development

• Develop creative and innovative marketing strategies for campaigns that cross SEM, social, email, streaming, sponsored content, and out-of-home channels
• Set up campaigns with clear KPI's, tracking and analysis plans, ensuring consistent and standardized reporting across campaigns
• Perform competitive research and utilize insights to inform keyword and SEO strategies
• Perform industry research and stay abreast of trends in higher education enrollment marketing and digital fundraising
• Work with project manager to create templates for various types of projects and associated workflows throughout the enrollment cycle and academic calendar

Execution and management

• Implement integrated marketing campaigns, ensuring timelines align to milestones within enrollment cycles, fundraising and brand awareness campaigns
• Ensure creative assets and messaging content are consistently refreshed and on brand
• Manage external vendor relationships related to marketing campaigns
• Manage marketing budget across channels and platforms

Monitoring and optimizing

• Set and maintain performance monitoring cycles
• Track conversion sources to effectively measure ROI of efforts
• Rebalance budgets for media based on channel performance and conversion metrics, as appropriate

Reporting and performance measurement

• Work with AVP of Marketing & Communications, as well as other senior leaders, to establish benchmark performance data against which future campaigns are measured
• Create and maintain digital reporting dashboards that allow for cross-channel insights into performance against goals
• Create performance reports and share results and insights with leadership and partners

Other

• Manage invoices and payments related to marketing activities
• Help establish data-informed orientation to work across department
• Demonstrate CCAD's core values of Respect, Positivity, Inspiration, and Accountability

SUPERVISORY RESPONSIBILITIES

The Director supervises the Project Manager and Website Coordinator.

QUALIFICATIONS

• 5-7 years marketing experience in progressively responsible roles; 3+ years as a manager
• Demonstrated experience executing complex marketing campaigns that achieve strong results; experience in higher education preferred
• Strong technical knowledge of campaign setup and measurement, e.g., pixel management, Google Tag Manager, Analytics, Ads, and Data Studio
• Analytical approach to work, with an appreciation for creativity and openness to experimentation and innovation
• Solid understanding of SEO and front-end web management
• Ability to translate data into clear narratives for team members, partners, and leadership

EDUCATION and/or EXPERIENCE

• Bachelor's degree in marketing, communications or related fields is required; Master's in Business Administration, Marketing or a related field is preferable.
• Experience in higher education marketing is strongly preferred.
• Minimum of three years of people management experience with supervisory responsibilities, including leading employees, colleagues, and outside agencies.

COMPENSATION: This position is full-time, non-exempt. Compensation is commensurate on experience and qualifications. CCAD offers a benefits package including: vacation time, additional paid time off while the college is closed during winter break, sick time accrual, health and dental insurance, life and disability insurance, 403B retirement contribution, tuition remission, campus parking, and free admission to the Columbus Museum of Art.

HOW TO APPLY: Visit www.ccad.applicantpro.com/jobs/ to submit your application. When asked to upload application materials, please submit a resume/CV and a cover letter. If you are applying from any website other than CCAD or Indeed, you will receive a follow up email 3 hours after your initial submission directing you to follow the link and complete your application. You must complete this two-step process, or your application will be considered INCOMPLETE.

About CCAD:

Columbus College of Art & Design teaches a diverse undergraduate and graduate student body in the midst of a thriving creative community in Columbus, Ohio. Founded in 1879, CCAD is one of the oldest private, accredited, and nonprofit art and design colleges in the United States. CCAD offers 11 BFA programs in a variety of visual art and design disciplines, a Master of Fine Arts in Visual Arts, and a Master of Professional Studies in Retail Design that produce graduates equipped to shape culture and commerce at the highest level. At the core of CCAD is The CCAD Way, one of Creative Collaboration, Intentional Inclusivity, and Proven Potential. Our Core Values of Respect, Positivity, Inspiration, and Accountability unite us. CCAD's Presidential Commission on Diversity, Equity & Inclusion works to help CCAD grow with intention into a more inclusive and equitable institution. Learn more at ccad.edu.

About Columbus:

As the 14th largest city in the country and the largest and fastest-growing city in Ohio, Columbus is collaborative, open, and dynamic. Between incredible arts and entertainment, exciting collegiate and professional sports, and a spectacular downtown riverfront of sprawling greenspace, Columbus has something for everyone. Here, you'll find all the culture and amenities you'd expect in a major city, with the friendly and approachable attitude of the Midwest. Franklin County, where Columbus is located, is the epicenter of the state's political, economic, and social presence and is home to 1.3 million residents with a median age of 34. Columbus is a top city for equality and was the recipient of a perfect score from the Human Rights Campaign in 2020. And central Ohio is serious about higher education: the Columbus region is home to 52 college and university campuses, with 22,000 annual college graduates. Because CCAD is closely tied to the city's numerous art and design spaces and ever-expanding districts, you'll have plenty of places to experience creativity and showcase your own.

EEO Statement:

As an educational and cultural institution, a culture of equity and inclusion is not an add-on at CCAD, rather it is central to how we define creative excellence and the health of our institution. CCAD believes that a culturally diverse campus is integral to academic excellence, and our student, faculty, staff, and trustee bodies should reflect the diverse world in which we live, with attention to race, ethnicity, religious creed, national origin, age, sex, sexual orientation, gender identity or expression, and ability. At CCAD, we are determined to foster an environment of inclusion and equity. CCAD is an equal opportunity employer and encourages applications from individuals who will contribute to its diversity.