Director, Consumer Marketing

1 week ago


Columbus Grove, Ohio, United States Consolidated Communications Enterprise Services, I Full time
Consolidated Communications Enterprise Services, I

Director, Consumer Marketing

Columbus Grove ,

Ohio

Apply Now

Major DutiesCLassification:
Exempt / Non-BargainingPosition may be located remote. #LI-RemoteConsolidated Communications is rapidly deploying world-class fiber internet service across a 20-plus state service area.

From our first connection over 125 years ago, Consolidated is dedicated to turning technology into solutions, connecting people, and enriching how they work and live.

You will be a part of this exciting time in our company's history and the regions we serve.
At Consolidated Communications, we believe in doing more for our customers.

With a team of 3,200 dedicated professionals, we prioritize listening to our customers and consistently meeting their expectations with forethought and flexibility.

We are committed to delivering reliable service and exceptional customer support, ensuring that our customers stay connected and satisfied.

As the Director of Consumer Marketing, you will lead the development and execution of strategic marketing and communications plans to support corporate objectives.

In this role, you will guide and collaborate with the marketing team and agency partners, focusing on consumer and very small business customer segments.

Working in partnership with other business leads, you will drive both growth and base management programs.

ResponsibilitiesMarketing Strategy:
Develop and implement comprehensive marketing strategies, tailored to the telecommunications industry, supporting e-commerce, direct sellers, digital channel partners, and call center sales to drive revenue growth and achieve business objectives

Leadership & Collaboration:

Lead a team of marketing professionals, providing guidance, mentorship, and support to maximize their potential and foster a high-performance culture.

Collaborate with cross-functional teams, including sales, product management, and finance, to align marketing initiatives with growth initiatives and overall business goals.

Manage and develop relationships with outside vendors and partners.

Demand Generation:
Partner with the Growth Program Manager to develop and implement marketing programs enhancing the visibility of our fiber internet services, generating leads, and driving customer acquisition

Base Management:
Partner with the Base Management Program Manager to build strategies and manage marketing programs that improve customer experience, build loyalty and reduce churn

Branding, Positioning & Messaging:
Develop product and brand positioning, ensuring messaging differentiates the products and brands in the market. Collaborate with the broader marketing team and corporate communications for consistent brand messaging and integrated marketing campaigns.

Product Launch & Enhancements, Promotions:
Plan the marketing launch of new products, upgrades and pricing changes. Manage the cross-functional implementation with internal and agency partners.

Media Strategy, Planning and Budget Oversight:
Oversee media planning, execution and results across traditional, digital and direct marketing channels. Monitor KPIs, provide performance reports, insights and recommendations for improvement. Manage advertising spend to budget, with a focus on attaining Cost Per Gross Add goals.

Creative Strategy & Execution:
Develop and execute creative strategies that align with overall marketing objectives, ensuring consistent brand messaging and visual identity across various platforms and tactics (mail, door hangers, TV ads, radio ads, print ads, digital ads, email, out-of-home ads and signage, fleet graphics, bill messages and inserts, collateral, giveaways, sponsorship assets, corporate presentations, etc)

Campaign Strategy & Execution:
Manage advertising campaign strategy, design, production and distribution of promotional and related materials to reach company targeted sales goals

Sales Support:
Collaborate with call center, DSR, MDU and indirect channel sales team

#J-18808-Ljbffr
  • Junior Marketing

    1 week ago


    Columbus, Ohio, United States Response Marketing Full time

    Response Inc. is the leader in marketing and promotional consulting services. Our expert team of Junior Marketing & Advertising Coordinator is helping transform our clients' businesses into leaders in their market. We are seeking an entrepreneurial mindset with strong relationship-building and customer-facing skills to join our team as a Junior Marketing &...


  • Columbus, Ohio, United States Oracle Full time

    Job Description Director of Product Marketing - Energy and Water Solutions US Oracle is redefining the way energy and water service providers serve their customers and support a more sustainable future. Our products have helped consumers save over $2B on their energy bills and are supporting countries as they meet global CO2 reduction mandates, all while...


  • Columbus, Ohio, United States Lumos Networks Full time

    DIRECTOR MARKET DEVELOPMENTOhio, USAReq #1705 Friday, May 17, 2024 Company Overview We're Lumos, a provider of 100% Fiber Optic Internet, Total-Home Wi-Fi, voice and streaming services across North Carolina, South Carolina and Virginia. We believe that the possibilities of tomorrow cannot be built on the infrastructure of yesterday. That's why we're building...


  • Columbus, Ohio, United States La Senza Full time

    La Senza is looking for a dynamic, innovative, and strategic Director of E-Commerce to drive the brand's online growth. This position calls for a proactive leader with a mindset focused on experimentation, entrepreneurship, and creativity. The ideal candidate will oversee daily operations, including sales performance, key metrics, and financial management,...


  • Columbus, Ohio, United States Highlights for Children Full time

    Director of Product Development, Early Childhood EducationDepartment:Early ChildhoodReports To:GM, Early ChildhoodPosition Summary:Highlights for Children, a global brand publishing content that fosters joyful learning, has ambitious plans to expand its offerings into early childhood education settings. Our curriculum solutions will meet the needs of early...

  • Medical Director

    1 week ago


    Columbus, Ohio, United States C Vs Pharmacy Full time

    Aetna, a CVS Health Company, a Fortune 4 company, is one of the oldest and largest national insurers. That experience gives us a unique opportunity to help transform health care. We believe that a better care system is more transparent and consumer-f Behavioral Health, Medical Director, Behavioral, Director, Health, Medical, Retail, Healthcare

  • Marketing Assistant

    1 week ago


    Columbus, Ohio, United States Event Horizon Dynamics Full time

    We are excited to be looking for a dynamic individual to join our team as an Entry-Level Marketing Assistant at our innovative marketing firm.Our company was established by visionaries aiming to redefine cost-effective marketing and advertising techniques. We are currently immersed in multiple significant campaigns and are eager to enhance our squad to...


  • Columbus, Ohio, United States American Society for Nondestructive Testing Full time

    Reporting directly to the Director of Marketing and Communication, the Marketing and Communications Specialist plays a crucial role in the development and execution of email marketing strategies aimed at enhancing brand awareness, generating leads, and acquiring customers. This role demands a thorough understanding of marketing principles, with a particular...


  • Columbus, Ohio, United States American Society for Nondestructive Testing Full time

    Reporting directly to the Director of Marketing and Communication, the Marketing and Communications Specialist plays a crucial role in the development and execution of email marketing strategies aimed at enhancing brand awareness, generating leads, and acquiring customers. This role demands a thorough understanding of marketing principles, with a particular...

  • Field Marketer

    1 week ago


    Columbus, Ohio, United States Battle Green Full time

    Field Marketer at Battle GreenThe Field Marketers are the backbone of the Marketing team, acting as regional representatives for Battle Green. They play a crucial role in building relationships, educating customers, and ensuring product presence in partner dispensaries.Responsibilities:Visit partner dispensaries, establish and nurture relationships with key...


  • Columbus, Ohio, United States Huntington Bancshares, Inc. Full time

    Summary:The Enterprise Strategy Director, in close partnership with the Head of Enterprise Strategy, leads key strategy projects across the company. This leader will partner with the CEO, CFO, and business segments and support units across the enterprise to evaluate, develop, and review strategic initiatives. Additionally, this leader will partner with...


  • Columbus, Ohio, United States Improveit Home Remodeling Full time

    THIS IS AN ON-SITE ROLE, BASED IN OUR COLUMBUS, OHIO HEADQUARTERS As the Marketing Manager of Omnichannel Engagement, you're extremely passionate about both digital and traditional marketing (offline and online tactics), lead generation, lead acquisition, and lead conversions. You've developed and executed omnichannel marketing campaigns and are comfortable...

  • Marketing Manager

    1 week ago


    Columbus, Ohio, United States Terracon Full time

    Job Description Are you interested in becoming part of a down-to-earth team with the freedom to explore and develop growth solutions for a company you own? Does a flexible work environment and an inclusive culture sound good? Cultivating your marketing career with Terracon lets you get back as much as you put in, and it's a great time to join as we're...


  • Columbus, Ohio, United States Black Trustee Alliance Full time

    About the Columbus Museum of ArtThe Columbus Museum of Art (CMA), located in the vibrant city of Columbus, Ohio, is a dynamic cultural institution dedicated to enriching the community through art. Founded in 1878, the Museum has a rich At the heart of the Museum's mission is a commitment to education and community engagement. Through a wide range of...


  • Columbus, Ohio, United States Elevance Health Full time

    Anticipated End Date: Position Title:RVP Medicare Market President (OH)Job Description:RVP & President Medicare Market (Ohio)Location: This role requires the leader to be based in Ohio. Relocation assistance may be available.SummaryResponsible for the fiscal, operational, and regulatory management for both large and complex Medicare Health plans in Ohio. The...

  • Executive Director

    1 week ago


    Columbus, Ohio, United States Go-HR Full time

    Executive Director, Elevate Northland Position Summary: The Executive Director of Elevate Northland is responsible for the overall staffing and supervision of the 501(c)3 nonprofit organization.This is an exciting opportunity to shepherd the organization into its next phase of growth.About Elevate Northland Elevate Northland is a Community Development...


  • Columbus, Ohio, United States Bloomberg Full time

    Bloomberg Technical Director/Director (Part-Time Contract) New York , New York Apply Now Technical Director/Director (Part-Time Contract) New York, NY Posted Mar 8, Requisition No The energy of a newsroom. The pace of a trading floor. We work hard, and we work fast while keeping up the creativity and entrepreneurialism we're known for. It's what keeps...


  • Columbus, Ohio, United States Washington Prime Group Full time

    Responsibilities (Essential Functions)Directly responsible for developing and executing the property's annual marketing plan, calendar and budget, managing on a monthly basis.Executes three wpg annual campaigns (Spring, Back-to-School and Holiday) as well as elevates the property throughout the year outside of these periods.Oversees property's digital...


  • Columbus, Ohio, United States Simplify Compliance Full time

    At the heart of our company is our people. People from many different backgrounds with different vantage points, opinions, and experiences. We strive to continually lead with our IMPACT values and empower our employees to develop their full potential on a team that is passionate about acceptance, inclusivity, and achievement. Our employees are the driving...


  • Columbus, Ohio, United States Simplify Compliance Full time

    At the heart of our company is our people. People from many different backgrounds with different vantage points, opinions, and experiences. We strive to continually lead with our IMPACT values and empower our employees to develop their full potential on a team that is passionate about acceptance, inclusivity, and achievement. Our employees are the driving...