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Lifecycle Marketing Manager

3 months ago

Austin, United States REMOVERY LLC Full time
Job DescriptionJob Description

ABOUT REMOVERY

Join us in our journey of normalizing tattoo removal around the world Removery is an innovative, collaborative multi-location laser tattoo removal company, currently operating in the USA, Canada and Australia. We take pride in our mission to make a real difference in people’s lives by supporting them as they embrace change through their tattoo removal journey. Our vision is to remain professional, genuine, and approachable. Removery’s working environment is driven by a clinically proven, human-oriented, removal process that achieves results.  Our teams feel privileged to play a role in empowering our clients to be who they want to be. As such, Removery team members live by the values of Trust, Passion, Purpose, Focus and Effectiveness. Studio teams are highly trained and passionate about what they do.  We strive to make it easy for those with unwanted tattoos to remove them - in the most accessible locations, with the best technology, in safe and comfortable environments and with studio teams who will support them throughout their journey.

Removery was formed in 2019 through a merge of the four leading tattoo removal brands in North America. The underlying businesses have operated a combination of 100+ years and have performed more than 1,000,000 treatments, enabling us to offer clients an unrivaled treatment experience. Based in Austin, TX, Removery is the only scaled, pure play provider of laser tattoo removal services in the world. We use best in class technology utilizing the innovative PicoWay® laser equipment to remove tattoos safely and effectively. The foundation is in place to build a network of 400+ locations across the US, Canada, and Australia over the next 5 years.

POSITION OVERVIEW:
As the Marketing Funnel Optimization Manager at Removery, you will play a critical role in optimizing our marketing funnels and maximizing conversion across channels. You will develop and execute comprehensive strategies to nurture leads at every stage of their journey, whether it’s driving them towards booking consultations, starting treatments, or referring friends. You will also lead our website testing plan and conversion rate optimization efforts and partner with our engineering and contact center team to ensure a seamless client experience across all touchpoints.  
Key Responsibilities:
  • Marketing Funnel Optimization:
    • Develop and implement strategies to optimize marketing funnels and maximize conversion across channels, increasing the rate at which leads convert to bookings, driving higher revenue and improving overall marketing ROI.
    • Build and refine omni-channel, full-funnel systems that support the next action in the consumer journey.
  • Data-Driven Testing:
    • Lead data-driven testing strategies to drive continual improvement of our campaigns, website and client journey
    • Develop experiments aimed at improving online user experience and conversion rate using Optimizely.
  • Database Marketing Journeys:
    • Create and continually optimize database marketing journeys and messaging to drive high-quality bookings, ensuring clients are well-informed and motivated to progress through their tattoo removal journey.
    • Develop and execute email/SMS drip campaigns that support leads and clients at each phase of their lifecycle.
    • Manage list growth efforts and identify high-value customer segments for targeted messaging in SMS, Email, Direct Mail, outbound calls, etc.
  • Cross-Functional Collaboration:
    • Work with cross-functional teams to provide direction, feedback, and ensure efficient project completion.
    • Collaborate with PR, organic social media, and paid media teams to ensure full support of marketing channels.
    • Work collaboratively with Marketing, Inside Sales, Engineering, Analytics, Operations, and product owners to support various business needs.
  • Performance Tracking & Reporting:
    • Establish analytics that measure the funnel and conversion at each stage by channel, continually identifying opportunities and developing strategies to improve.
    • Monitor and analyze campaign performance, providing insights and recommendations for optimization.
    • Report on key metrics related to lead conversion, ROAS, and ROI.
Core Competencies:
  • Email/SMS Automation:
    • Expertise in creating email/SMS automations within platforms such as Acoustic, Salesforce Marketing Cloud etc.
  • Marketing Funnel Knowledge:
    • Deep understanding of the marketing funnel, customer segmentation strategies, and online user experience best practices.
  • Data-Driven Approach:
    • Strong analytical skills with the ability to translate data into actionable marketing strategies.
  • Project Management:
    • Ability to work with cross-functional teams to provide direction, feedback, and complete projects efficiently.
Who We’re Looking For:
  • Proven Results: Track record of successful omni-channel lifecycle campaigns (we will not consider candidates without results clearly highlighted on their resume)
  • High-Energy and Proactive: You have a go-getter attitude with the drive and organization to achieve big goals. You embody GRIT
  • Self-Starter: Ambitious and eager to learn, you are not afraid to voice your ideas and take on new initiatives without being asked. You’re a doer: you know how to take direction and execute quickly and effectively.
  • Team Player: You thrive in a fast-paced team environment and are a leader amongst your peers. You enjoy collaborating with diverse teams and leading projects to successful completion.
  • You are a data-driven thinker with a knack for identifying and executing on strategies that move the needle.
Qualifications:
  • 5+ years of experience in marketing automation, lifecycle marketing and/or database marketing for a consumer-driven brand
  • Strong analytical skills with the ability to translate data into actionable marketing strategies and report on the success of marketing initiatives
  • Excellent project management skills, with experience working with multi-functional groups to accomplish projects efficiently
  • Exceptional communication and collaboration skills
Removery offer a stable, long-term career in a growing, rewarding, fast-paced and fun industry. You will be part of a supportive and close-knit team with room for advancement within the company, and the opportunity to perform purposeful work.  Removery is proud to offer a competitive salary based upon experience, in tandem with a competitive benefits package including:
  • Competitive salary and performance-based bonuses
  • Comprehensive Medical, Dental, and Vision with HRA option
  • STD and LTD
  • $50,000 group life insurance at no cost to you Plus, the option to purchase more.
  • 40-hours sick time and 80-hours vacation
  • Eight (8) company paid holidays.
  • A Team Member Referral Bonus Program
  • Employee Assistance Program – benefits to help you manage daily responsibilities.
  • Collaborative work environment with an amazing culture
  • Ongoing Comprehensive Training

We are an Equal Opportunity Employer and do not discriminate based on race, ethnicity, religion, creed, sex, gender, gender identity, pregnancy, national origin, ancestry, age, disability, veteran status, marital status, genetic information, sexual orientation, political affiliation, or any other non-job-related factors. We value diversity and are committed to building a team that values an inclusive culture that represent a global perspective of experiences, skills, backgrounds, and expertise.
 

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