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Content Marketing Specialist

2 months ago


Auburn Hills, United States Legend Valve & Fitting Inc Full time
Job DescriptionJob Description

Legend Valve & Fitting, Inc. is an employee-owned service provider in plumbing supplies, plumbing systems, hydronics systems, and manufacturing within the industrial and commercial markets. We have an expansive offering of valves, fittings, tubing, and components for plumbing and hydronic systems. We offer more than 9,000 products representing 80+ product classes designed for residential, commercial, and industrial applications. Legend Valve is headquartered in Auburn Hills, Michigan, with locations in Reno, Nevada and Stafford, Texas.

SUMMARY
The Content Marketing Specialist is responsible for creating engaging visual content for our social media and digital platforms for our business-to-business customers. You will collaborate with the marketing team to develop and execute strategies that enhance our brand and engage our audience. Areas of influence include multi-media platforms, including video content, product photography, social media, web based digital content, product and packaging communications, and ad hoc content for our national sales team.

IN THIS ROLE, THE IDEAL CANDIDATE WILL
• Produce high-quality videos, photos, and graphics for social media channels (Instagram, Facebook, Twitter, LinkedIn, TikTok, YouTube, etc.).
• Edit videos and photos to align with brand guidelines and aesthetic.
• Assist in the development of creative concepts and storyboards.
• Schedule and publish content across various social media platforms.
• Monitor social media trends and audience engagement metrics to optimize content.
• Respond to comments and messages in a timely and professional manner.
• Track and analyze performance metrics to measure the success of social media initiatives.
• Undertake product photography and video as it releases to project initiatives.
• Develop creative content for product, sales, and technical communications, which includes both digital and printed product literature.

***TO BE CONSIDERED FOR THIS POSITION, A PORTFOLIO/PORTFOLIO LINK MUST BE INCLUDED WITH RESUME SUBMISSION***

SUPERVISORY RESPONSIBILITIES
None

THE IDEAL CANDIDATE WILL HAVE THE FOLLOWING QUALIFICATIONS
Any combination of education and/or experience providing the required skill and knowledge for successful job performance will be considered. Typical qualifications would be:

• Bachelor’s degree in Marketing, Graphics Design, Communication, or related field.
• 1 - 3 years of experience in social media content creation and videography.
• Familiarity with social media management tools (Hootsuite, Buffer, Sprout Social, etc.).
• User experience with the Adobe suite software including InDesign, Illustrator, Premier Pro, XD, Photoshop, and MacBook user experience.
• Will be required to provide a creative portfolio for consideration.
• Advanced copywriting experienced a plus.
• Proficiency with MicroSoft Office (Excel, Word, PowerPoint and Outlook).
• Must be detail oriented, extremely organized, self-reliant, proactive, and capable of excelling in a collaborative team environment.
• Required to work onsite.

PERSONAL AND PROFESSIONAL ATTRIBUTES
The ideal candidate must be a rigorous analytical thinker and problem solver with the following professional attributes:

• Strong work ethic.
• Sound judgement.
• Proven written and verbal communication skills.
• Passionate about Legend Valve and serving our customers.
• Strive to make an impact on improving our business process and results.
• Ability to collaborate effectively and work selflessly as part of a team.

PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

WORK ENVIRONMENT
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Many positions at Legend are performed within an office environment where duties are primarily performed behind a desk, and are stationary for 75% of the day or greater. Employees in these positions frequently operate a computer, read and write, and interact with others in person, over the phone, and via other devices. They move about within the facility in which their office is located to access file cabinets, documents, office machinery, and other equipment. They also travel within the facility in which their office is located and to locations outside of the facility, to attend meetings, trainings, events, and other business activities. Persons in these positions frequently lift, carry, push and/or pull objects weighing up to 10 lbs. They also occasionally move objects weighing up to 20 lbs., and sometimes, but rarely, up to 50 lbs. Persons holding these positions must have strong communication and organizational skills, and an ability to interact and work with others. They must be able to work under time constraints and deadlines. Persons holding office positions are generally subject to inside environmental conditions having the lighting, temperature, and noise of an open floor-plan office environment.

COMPREHENSIVE BENEFIT PACKAGE
Legend Valve offers a generous benefits package that provides comprehensive coverage to help protect your health and earning power and to prepare for the future. Health and wellness benefits are effective DAY ONE Legend is proud to be a 100% employee-owned company
• Employee Stock Option Program
• Health insurance
• Vision plan
• Dental Insurance
• Health Savings Account (HSA)
• Healthcare and Dependent Care Flexible Savings Accounts (FSA)
• Parental Leave
• 401k with specified company match
• Basic Life and AD&D coverage
• STD/LTD
• Paid Time Off plan

Legend is an equal opportunity employer and values workplace diversity